OPENING AN ONLINE STOREMANU GUPTA

WHY GO ONLINE

• Bigger market reach

• Easier to display products to customer

• No dependency on store location

• Low initial investment needed

SOME STATISTICS FOR INDIAN BUYERS

• India has 137 million internet users with penetration of 11%.

• Total percentage of online buyers to internet users is 18%.

• Compared to India, China, Brazil, Sri Lanka and Pakistan have internet population of 538 (40%), 79 (40%), 3.2 (15%) and 29 (15%) millions respectively.

• Therefore, lower internet density continues to remain a challenge for e-commerce.

WHY SELL ONLINE

• No personal attention needed during the whole transaction

• Marketing, logistics etc can be outsourced.

• Payments can be received online.

• Can reach a much larger audience

OPTIONS AVAILABLE

• Own website

• Become a seller at an online marketplace

• Open your own online store

• Open a facebook store

OWN WEBSITE

• Pros:

• Full control

• No dependency on others

• Good for long term

• Cons

• Initial investment of 25000-30000 needed

• Tough to market

• Takes time to get the website developed and then promoted

• Less trust of buyers

EXAMPLE OF BUSINESSES WITH OWN WEBSITES

• http://www.ezoneonline.in/

• http://www.lenovo.com/in/en/

HOW TO SELL AT ONLINE MARKETPLACES

• Flipkart

• Amazon

• Snapdeal

• Jabong

• Ebay

PROS OF ONLINE MARKETPLACE

• Huge customer-base available

• Easy to get orders

• No issues in managing logistics

CONS OF ONLINE MARKETPLACE

• Payments come once a weak

• Limited control over the store

• If someone is selling same product at a lesser price then too much competition.

AMAZON

• Listing is free till December for businesses

• Selling is relatively easier because you get a response from them faster than flipkart

• Excellent customer-base and service

• Charges are based on percentage and differ from product to product

SNAPDEAL, JABONG, EBAY

• eBay has an advantage that anyone can sell there. You do not need any special registration

• Snapdeal and Jabong are also some places where businesses can sell.

MYBABYCART.COM

• Excellent option for mompreneurs

• They provide guidance on selling online and is managed by moms only.

• http://mybabycart.com

• Link to sell is http://mybabycart.com/content/22-sell-on-mybabycart

• email to nohassle@mybabycart.com

CREATE A WEBSITE OF YOUR OWN

• High initial cost of involved approx 25000.

• Need to bring traffic here so marketing effort

• Will take time in getting known and promotional costs may not be worth it

OPEN AN ONLINE STORE

• storehippo.com:

• based in Gurgaon

• cost starts at Rs 800 per month and can go unto 3000 per month for increased convenience and features

• Provide shipping facility also

• You do not need to be a company to work with them.

• Online payment collection facility

• http://www.storehippo.com/features

ZEPO.IN

• Provides 14 day free trial

• Demo will be available at the end of the session.

• Integrated selling on website and online marketplaces at one place

FACEBOOK STORE

• sell using Facebook with the help of sellmojo.com

• example

• https://www.facebook.com/replica4all

• All products are available on facebook synced with the store

• User clicks on a link which takes to website to add to cart

PROS

• Facebook connection and facebook page promotion can be used for actual selling

• Good for small businesses and businesses based on Facebook.

CONS

• Dependency on facebook

• Not good for scaling up businesses

ZEPO.IN

• One place to manage selling on all marketplaces

• Open an online store using your website

• Marketing and shipping support

• http://www.zepo.in/pricing.html

• Starting price is Rs 1000 per month.

SELLMOJO

• Store is directly integrated with Facebook

MOMPRENEURS

• mybabycart.com

• Provide a lot of support to women.

• Need to send email to nohassles@mybabycart.com

• Based in Bangalore.

REFERENCES

• http://dipp.nic.in/English/Discuss_paper/Discussion_paper_ecommerce_07012014.pdf