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Value Creation Strategies For APIs!Ed Anuff – Apigee "Aurelien Duval-Delort – Orange "Stuart Swindell – Dun & Bradstreet

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Ed Anuff @edanuff

Stuart Swindell"@DnBUS

Aurelien Duval-Delort"@aduvaldelort

Powering Africa & Middle-East Digital Revolution

Aurélien DUVAL-DELORT Marketing Director – Open API – Orange MEA

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• MEA digital revolution requires Telecom APIs

MEA region: digital revolution underway, 100% mobile

1,2 Bn SIM cards

25 % use 3G xx % 4G in 2020

Going mobile in MEA region: quite an adventure

Between 5 and 30 % smartphone penetration 4 to 20 % banking penetration up to 70% illiteracy

Orange is building a B2B2C platform to help companies go mobile over MEA region

one platform multiple open API 20 countries 116M customers

Orange Open API catalog for MEA region

SMS

USSD

Carrier Billing

Click 2 call IVR Alias Number

Personnalized customer relationship Mobile Payment

Orange Money

Mobile Connect

Identity

Moving to IT-centric business model

Deep transformation of Orange Beyond the classic telecom-centric model Data Center / API / B2B2C

An emerging MEA developer community

§ Orange 2015 Developer Challenge § 12 countries § 200 K website visitors § 1200 candidates

§ Orange Fab startup accelerator § Tel Aviv § Abidjan

Challenges to overcome when implementing API strategy in MEA

developer-oriented

IT commercialization

mutualized assets a new

culture

open minded

• Thank you

Evolving Our Relationships "To Drive Value Stuart SwindellProduct Leader Compliance API

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Nearly two centuries of helping businesses "build their relationship platform

The world’s largest commercial database 175 years old

More than 240 million company records

Our patented DUNSRight™

data quality process

30,000 data sources

5 million updates per day

data-inspired relentlessly curious inherently generous

Executives have multiple sources of data to inform their decisions

But they’re not synchronized

The digitization of business creates extraordinary opportunities

C R M S O C I A L P R O C U R E M E N T

O P E R A T I O N S T R A N S A C T I O N A L

B E H A V I O R A L

Data in motion has value

Evaluate

Integrate

Uncovering the value

Communicate

Interoperate Aggregate

Relate

Disambiguate

Meaning

Truth

Grow the most valuable relationships in business by uncovering truth and meaning from data

What was needed to win?

Always On

Fast

Scalable

Accurate

24x7 Highly available with no scheduled down time

< 300ms customer response times for key data items

Cloud-based architecture that scales on demand

Current and consistent data from the best available source

API Customers

D&B Products

Hadoop Ecosystem • Horizontally scalable • Geographically distributed

Our Technical Solution

RESTful APIs & Cloud-based Vending Marts " • Apigee Edge • DynamoDB • Geo load balanced • Elastically scalable • Highly available • Performant

Batch Inputs (<24hrs Cycle Time)

Prime Database

D&B Data

API and Vending Marts

Transform and Update

Engine Publish Engine

Transactional API’s (<300ms, >99.9% uptime)

Q A

Thank you