Post on 17-Jul-2015
… or asking the right questions, at the right time to get the best results from your user research
Stijn Nieuwendijk @ ProductTank AMS
April 7, 2015
User research to fuel:
Choose, combine & repeat
We’re developing this great app and want you to do a
usability test. So we’re sure all the buttons are in the right place. When
can you start?
Valsplat user experts inAmsterdam
Embedded user research
User research: early, often & fast
User research to fuel:
Inspiration, discovery and innovation
User research to enable:
Focus, evidence based design decisions, smooth
process
User research to favor:
Optimization & improvement
What methods & tools?
Measure what is measurable, and make measurable what is not so.
— Galileo Galilei
Don’t ask me to
count the hundreds
and the thousands — Nigella Lawson
User testing
Eye tracking analysis
User interviews
Focus groups
Questionnaires
Remote unmoderated
user testing
Structured feedback
tools (Usabilla etc.)
A/B testing
Web analytics
Diary studies
Card sortingSitemap testing
Persona’s
Ethnographic observations
User testing
Eye tracking analysis
User interviews
Focus groups
Questionnaires
Remote unmoderated
user testing
Structured feedback
tools (Usabilla etc.)
A/B testing
Web analytics
Diary studies
Card sortingSitemap testing
Persona’s
Ethnographic observations
It’s not about the tools…not
…but about the right questions, timing & combination
User testing
Eye tracking analysis
User interviews
Focus groups
Questionnaires
Remote unmoderated
user testing
Structured feedback
tools (Usabilla etc.)
A/B testing
Web analytics
Diary studies
Card sortingSitemap testing
Persona’s
Ethnographic observations
User testing
Eye tracking analysis
User interviews
Focus groups
Questionnaires
Remote unmoderated
user testing
Structured feedback
tools (Usabilla etc.)
A/B testing
Web analytics
Diary studies
Card sortingSitemap testing
Persona’s
Ethnographic observations
93
User testing
Eye tracking analysis
User interviews
Focus groups
Questionnaires
Remote unmoderated
user testing
Structured feedback
tools (Usabilla etc.)
A/B testing
Web analytics
Diary studies
Card sortingSitemap testing
Persona’s
Ethnographic observations
User testing
Eye tracking analysis
User interviews
Focus groups
Questionnaires
Remote unmoderated
user testing
Structured feedback
tools (Usabilla etc.)
A/B testing
Web analytics
Diary studies
Card sortingSitemap testing
Persona’s
1 + 1 = 3
sprint 3
45
sprint 4 sprint 5 sprint 6sprint 2
Hi-fi tests in lab
sprint 3
46
sprint 4 sprint 5 sprint 6sprint 2Lo-fi guerilla tests
sprint 3
47
sprint 4 sprint 5 sprint 6sprint 2
Be a guerrilla!
Fail early, often & fastLearn
Choose, combine & repeat
Thank you!stijn@valsplat.nl
@stijnn
www.valsplat.nl 020 330 5454