Post on 31-Dec-2019
Valley Central School District 944 State Route 17K
Montgomery, NY 12549
Telephone Number: (845)457-2400 ext. 18121
Fax Number: (845)457-4254
Sports & Entertainment Marketing
Board of Education Approved
July 2, 2018
Sports & Entertainment Marketing Course Overview: An introductory course to the functions of marketing as they relate to various aspects of sports and entertainment marketing. Sports & Entertainment Marketing (Full Year Course) Sports & Entertainment Marketing is a 1-unit course that introduces students to the basic marketing functions of financing, risk management, selling, promotion, pricing, purchasing, marketing information management, product/services planning, distribution, and how marketing products and services impacts our economy. In this course, students will focus on using the career aspects of Sports & Entertainment Marketing systems to build and sustain skills associated with employment in the area of Sports & Entertainment Marketing.
College and Career Readiness Anchor Standards A. Language
1. Conventions of Standard English a) Demonstrate command of the conventions of standard English grammar and usage when writing or speaking. b) Demonstrate command of standard English capitalization, punctuation, and spelling when writing.
2. Knowledge of Language a) Apply knowledge of language to understand how language functions in different contexts, to make effective choice for meaning or style,
and to comprehend more fully when reading or listening. 3. Vocabulary Acquisition and Use
a) Determine or clarify the meaning of unknown and multiple-meaning words and phrases by using context clues, analyzing meaningful word parts, and consulting general and specialized reference materials, as appropriate.
b) Demonstrate understanding of figurative language, word relationships, and nuances in word meanings. c) Acquire and use accurately a range of general academic and domain-specific words and phrases sufficient for reading, writing,
speaking, and listening at the college and career readiness level; demonstrate independence in gathering vocabulary knowledge when encountering an unknown term important to comprehension or expression.
B. Speaking and Listening
1. Comprehension and Collaboration a) Prepare for and participate in a range of conversations and collaborations with diverse partners, building on others’ ideas and
expressing their own clearly and persuasively. b) Integrate and evaluate information presented in diverse media and formats, including visually, quantitatively, and orally. c) Evaluate a speaker’s point of view, reasoning, and use of evidence and rhetoric.
2. Presentation of Knowledge and Ideas a) Present information, findings, and supporting evidence such that listeners can follow the line of reasoning and the organization,
development, and style are appropriate to task, purpose, and audience. b) Make strategic use of digital media and visual displays of data to express information and enhance understanding of presentations. c) Adapt speech to a variety of contexts and communicative tasks, demonstrating command of formal English when indicated or
appropriate. C. Writing
1. Text Types and Purposes a) Write arguments to support claims in an analysis of substantive topics or texts using valid reasoning and relevant and sufficient
evidence. b) Write informative/explanatory texts to examine and convey complex ideas and information clearly and accurately through the
effective selection, organization, and analysis of content.
c) Write narratives to develop real or imagined experiences or events using effective technique, well-chosen details and well-structured event sequences.
2. Production and Distribution of Writing a) Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience. b) Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach. c) Use technology, including the Internet, to produce and publish writing and to interact and collaborate with others.
3. Research to Build and Present Knowledge a) Conduct short as well as more sustained research projects based on focused questions, demonstrating understanding of the subject
under investigation. b) Gather relevant information from multiple print and digital sources, assess the credibility and accuracy of each source, and integrate
the information while avoiding plagiarism. c) Draw evidence from literary or informational texts to support analysis, reflection, and research.
4. Range of Writing a) Write routinely over extended time frames (time for research, reflection, and revision) and shorter time frames (a single sitting or a
day or two) for a range of tasks, purposes, and audiences.
D. Reading 1. Key Ideas and Details
a) Read closely to determine what the text says explicitly and to make logical inferences from it; cite specific textual evidence when writing or speaking to support conclusions drawn from the text.
b) Determine central ideas or themes of a text and analyze their development; summarize the key supporting details and ideas. c) Analyze how and why individuals, events, or ideas develop and interact over the course of a text.
2. Craft and Structure a) Interpret words and phrases as they are used in a text, including determining technical, connotative, and figurative meanings, and
analyze how specific word choices shape meaning or tone. b) Analyze the structure of texts, including how specific sentences, paragraphs, and larger portions of the text (e.g., a section, chapter,
scene, or stanza) relate to each other and the whole. c) Assess how point of view or purpose shapes the content and style of a text.
3. Integration of Knowledge and Ideas a) Integrate and evaluate content presented in diverse media and formats, including visually and quantitatively, as well as in words. b) Delineate and evaluate the argument and specific claims in a text, including the validity of the reasoning as well as the relevance and
sufficiency of the evidence. c) Analyze how two or more texts address similar themes or topics in order to build knowledge or to compare the approaches the authors
take. 4. Range of Reading and Level of Text Complexity
a) Read and comprehend complex literary and informational text independently and proficiently.
Career Development and Occupational Studies (CDOS) Standards 1. Career Development - Students will be knowledgeable about the world of work, explore career options, and relate personal skills, aptitudes, and
abilities to future career decisions. o Students will learn about the changing nature of the workplace, the value of work to society, and the connection of work to the achievement of
personal goals. ● Students:
▪ Complete the development of a career plan that would permit eventual entry into a career option of their choosing ▪ Apply decision-making skills in the selection of a career option of strong personal interest ▪ Analyze skills and abilities required in a career option and relate them to their own skills and abilities
2. Integrated Learning - Students will demonstrate how academic knowledge and skills are applied in the workplace and other settings. o Integrated learning encourages students to use essential academic concepts, facts, and procedures in applications related to life skills and the
world of work. This approach allows students to see the usefulness of the concepts that they are being asked to learn and to understand their potential application in the world of work.
● Students: ▪ Demonstrate the integration and application of academic and occupational skills in their school learning, work, and personal
lives ▪ Use academic knowledge and skills in an occupational context, and demonstrate the application of these skills by using a
variety of communication techniques (e.g., sign language, pictures, videos, reports, and technology) ▪ Research, interpret, analyze, and evaluate information and experiences as related to academic knowledge and technical skills
when completing a career plan 3. a - Universal Foundation Skills - Students will demonstrate mastery of the foundation skills and competencies essential for success in the
workplace. o Basic Skills - Basic skills include the ability to read, write, listen, and speak as well as perform arithmetical and mathematical functions.
● Students: ▪ Use a combination of techniques to read or listen to complex information and analyze what they hear or read; convey
information confidently and coherently in written or oral form; and analyze and solve mathematical problems requiring use of multiple computational skills
o Thinking Skills - Thinking skills lead to problem solving, experimenting, and focused observation and allow the application of knowledge to new and unfamiliar situations.
● Students: ▪ Demonstrate the ability to organize and process information and apply skills in new ways
o Personal Qualities - Personal qualities generally include competence in self-management and the ability to plan, organize, and take independent action.
● Students: ▪ Demonstrate leadership skills in setting goals, monitoring progress, and improving their performance
o Interpersonal Skills - Positive interpersonal qualities lead to teamwork and cooperation in large and small groups in family, social, and work situations.
● Students: ▪ Communication effectively and help others to learn a new skill
o Technology – Technology is the process and product of human skill and ingenuity in designing and creating things from available resources to satisfy personal and societal needs and wants.
● Students: ▪ Apply their knowledge of technology to identify and solve problems
o Managing Information – Information management focuses on the ability to access and use information obtained from other people, community resources, and computer networks.
● Students: ▪ Use technology to acquire, organize, and communicate information by entering, modifying, retrieving, and storing data
o Managing Resources – Using resources includes the application of financial and human factors, and the elements of time and materials to successfully carry out a planned activity.
● Students: ▪ Allocate resources to complete a task
o Systems – Systems skills include the understanding of and ability to work within natural and constructed systems. ● Students:
▪ Demonstrate an understanding of how systems performance relates to the goals, resources, and functions of an organization. 3. b – Career Majors - Students who choose a career major will acquire the career-specific technical knowledge/skills necessary to progress toward
gainful employment, career advancement, and success in postsecondary programs.
Key Themes
1 Channel Management
2 Pricing
3 Marketing-Information Management
4 Product/Service Management
5 Promotion
6 Selling
7 Market Planning
What is Sports & Entertainment Marketing? (Unit 1)
Essential Question: What are the core standards of marketing for a popular sports or entertainment event?
Conceptual Understanding Selected Content Themes
Addressed
Practice(s) Resources
● Describe the basic concepts of marketing. ● Explain the marketing mix. ● Define the seven core standards of marketing. ● Define sports marketing. ● Explain the value of sports marketing to the economy. ● Define entertainment. ● Describe the impacts of advances in entertainment
technology on entertainment marketing.
Marketing Basics
Sports Marketing
Entertainment Marketing
1, 3, 4 Vocabulary
Acquisition and
Use
Comprehension and Collaboration Presentation of Knowledge and Ideas Key Ideas and Details Integration of Knowledge and Ideas
CDOS Career
Majors
● Sports & Entertainment Marketing o Chapter 1 Ppt
● Summer Event Activity ● Article Summary Activity ● How NASCAR Sponsorship Works Article ● College Sports Report
Putting the Customer First (Unit 2)
Essential Question: What is the marketing concept for sports and entertainment events?
Conceptual Understanding Selected Content Themes
Addressed
Practice(s) Resources
● Explain the central focus of the marketing
concept. ● Explain the reasons for increased sports and
entertainment options. ● Explain the importance of understanding buyer
behavior when making marketing decisions. ● List and describe the means of collecting
marketing information for use in decision
making. ● Define target market and market segment. ● Describe how businesses use market
segmentation. ● Explain the importance of outstanding customer
service. ● Explain what it means to establish a service
culture.
The Marketing Concept
Discover What People
Want
Target Markets
Customer Service
2, 3, 4, 6 Vocabulary
Acquisition and Use
Comprehension and Collaboration Presentation of Knowledge and Ideas Key Ideas and Details Integration of Knowledge and Ideas CDOS Career
Majors
● Sports & Entertainment Marketing o Chapter 2 Ppt
● The Role of Marketing Worksheet ● Athlete-Owned Restaurants Activity ● Battle Project ● Buying Motives Activity ● Maslow’s Hierarchy of Needs
Activity ● Motivation, Maslow, & Movies
video ● Do New Yorkers prefer the Mets
over the Yankees? article
Sports & Entertainment Means Business (Unit 3)
Essential Question: Why do investors chance losing money, and what do they need to know to profit?
Conceptual Understanding Selected Content Themes
Addressed
Practice(s) Resources
● Explain the importance of the profit motive in
business. ● Summarize the impact of limited resources on
business. ● Describe the types of economic utility. ● Recognize sources of funding and revenue for
sports and entertainment businesses. ● Explain how to manage financial resources
through record keeping. ● Categorize business risks. ● Explain methods a business uses to manage risks. ● Conduct a risk assessment and develop a
contingency plan for safety and security. ● Interpret the meaning of ethics in sports and
entertainment marketing. ● Analyze the impact of ethical and unethical
behavior.
Sports and Entertainment
Economics
Financial Analysis
Risk Management
Business Ethics
4 Vocabulary
Acquisition and
Use
Comprehension and Collaboration
Key Ideas and Details
Integration of Knowledge and Ideas
CDOS Career
Majors
● Sports & Entertainment Marketing o Chapter 3 Ppt
● Major Entertainment Awards Activity ● What’s Your Favorite Movie? Activity
The Tide Begins to Turn (Unit 4)
Essential Question: What impacts do major international events and politics have on sports and entertainment?
Conceptual Understanding Selected Content Themes
Addressed
Practice(s) Resources
● Discuss the effect of major international
events on sports. ● Explain how politics affects sports and
entertainment. ● Assess global trends and opportunities in
sports and entertainment. ● Identify the effects of global
communications on sports and
entertainment. ● Explain the impact of multiculturalism
and diversity on sports and
entertainment. ● Summarize the impact of women in
sports and entertainment. ● Explain the role of travel and tourism in
sports and entertainment. ● Discuss the roles of resorts and theme
parks.
Worldwide Sports and
Entertainment Events
Global Sports and Entertainment
Trends
Diversity in the Sports and
Entertainment Industry
Destinations: Travel and Tourism
3, 4, 7 Vocabulary
Acquisition and
Use
Comprehension and Collaboration Research to Build and Present Knowledge
Key Ideas and Details
Integration of Knowledge and Ideas CDOS Career
Majors
● Sports & Entertainment Marketing o Chapter 4 Ppt
● Legend/Pioneer/Icon Project ● Internet Assignment
Marketing-Information Management (Unit 5)
Essential Question: What are the characteristics and purposes of marketing-information systems, and what role do ethics play?
Conceptual Understanding Selected Content Themes
Addressed
Practice(s) Resources
● Explain the characteristics and purposes
of marketing-information systems. ● Describe the role of ethics in marketing-
information management. ● Summarize the steps in marketing
research. ● Discuss technology used to collect and
manage marketing-information data. ● Describe how to interpret marketing
information. ● Discuss the concept of data-driven
decisions.
Marketing-Information Systems
The Marketing Research Process
Turning Information into Action
3 Vocabulary Acquisition
and Use
Comprehension and Collaboration
Key Ideas and Details
Integration of Knowledge and Ideas CDOS Universal
Foundation Skills
CDOS Career Majors
● Sports & Entertainment Marketing o Chapter 5 Ppt
● Market Segment Assignment
The Product is Sports and Entertainment (Unit 6)
Essential Question: What are the components of the product mix for a sports or entertainment event, and how can the product for that
event be enhanced?
Conceptual Understanding Selected Content Themes
Addressed
Practice(s) Resources
● Define product mix, product extension,
and product enhancement. ● List and describe the components of the
product mix. ● Define the bottom line for sports. ● Explain the high cost of sports and
entertainment events. ● List and describe the stages of the
product life cycle. ● Explain how products are positioned in
the marketplace.
The Product Mix
People Are the Product
Product Marketing Strategies
2, 4 Vocabulary Acquisition
and Use
Comprehension and Collaboration
Research to Build and Present Knowledge Key Ideas and Details
Integration of Knowledge and Ideas
CDOS Career Majors
● Sports & Entertainment Marketing o Chapter 6 Ppt
● Taylor Swift Leads Rebounding
Concert Business Article ● Why Firms Introduce New Products
Activity ● Licensing & Images Activity ● Brand Building and Its Advantages
Activity ● WNBA Poster Project ● WNBA Playoffs Advertisement video ● Football Coaches Who Trademark
Their Name articleHow To Get
Permission To Sell Licensed Team
Apparel article
Managing the Channels (Unit 7)
Essential Question: What legal and ethical issues have an impact on the role of channel management and global distribution?
Conceptual Understanding Selected Content Themes
Addressed
Practice(s) Resources
● Explore the role of channel management
in sports and entertainment marketing. ● Investigate global distribution channels
for sports and entertainment. ● Classify legal and ethical considerations
in channel management. ● Describe the use of technology in the
channel management function. ● Compare the efficiency of using social
media and technology to the physical
distribution of products and services. ● Classify the channel management
strategies used in entertainment
distribution. ● Describe how to manage channels to
minimize costs. ● Select distribution strategies for amateur
sports and recreation. ● Explain considerations in distribution of
college sports. ● Discuss channel strategies for
professional sports.
Channels of Distribution
Social Media and Technology
Channel Management
Entertainment Distribution
Sports Distribution
1, 4 Vocabulary Acquisition
and Use
Comprehension and Collaboration
Research to Build and Present Knowledge Key Ideas and Details
Integration of Knowledge and Ideas
CDOS Universal
Foundation Skills
CDOS Career Majors
● Sports & Entertainment Marketing o Chapter 7 Ppt
● College Sports Report
The Economics of Supply and Demand (Unit 8)
Essential Question: How does the law of supply and demand affect sports and entertainment events?
Conceptual Understanding Selected Content Themes
Addressed
Practice(s) Resources
● Explain the relationships among supply,
demand, and price. ● Discuss the government’s influence on
pricing. ● Discuss pricing strategies used by
businesses to increase sales. ● List five steps for determining price. ● Define the business cycle and describe
its effect on sports and entertainment
industries. ● Discuss the importance of monitoring
consumer trends.
Supply and Demand
Pricing Strategies
Market Conditions
2, 3 Vocabulary Acquisition
and Use
Comprehension and Collaboration
Key Ideas and Details
Integration of Knowledge and Ideas
CDOS Universal
Foundation Skills
CDOS Career Majors
● Sports & Entertainment Marketing o Chapter 8 Ppt
● Pricing Strategy and Ethics Article
Sports and Entertainment Promotion (Unit 9)
Essential Question: What are the purposes of promotion and what are its four elements?
Conceptual Understanding Selected Content Themes
Addressed
Practice(s) Resources
● Describe the purposes of promotion. ● Summarize the significance of the four
elements of promotion. ● Explain the components of effective
advertising. ● Describe various types of sales
promotions. ● Distinguish between publicity and other
types of promotion. ● Explain how to use personal selling in
sports and entertainment.
Promoting Sports and
Entertainment
Advertising and Sales Promotion
Publicity and Personal Selling
5 Vocabulary Acquisition
and Use
Comprehension and Collaboration
Research to Build and Present Knowledge Key Ideas and Details
Integration of Knowledge and Ideas
CDOS Career Majors
● Sports & Entertainment Marketing o Chapter 9 Ppt
● Athletes and Marketing Assignment ● Internet Research Assignment ● Advantages of Direct vs. Indirect
Marketing Article ● New York Yankees Start Promoting
Themselves video ● Copy Advertising Isn't Dead: Here Are
20 of the Best Examples of Print Ads
article ● Interactive Advertising article ● Interactive Advertising video ● Transformers Product Placement video ● History of Product Placement in Movies
video ● Product Placement on TV video ● Arrest Nation website (publicity) ● EAG Sports Management website ● ESPN Press Releases website ● New York Yankees Press Releases
website ● JJ Watt Foundation website ● Press Release Activity ● Internet Advertisers Activity ● Product Promotions Project
Promotional Planning (Unit 10)
Essential Question: What impact does the event triangle have on the value of entertainment awards?
Conceptual Understanding Selected Content Themes
Addressed
Practice(s) Resources
● Describe the components and exchanges
of an event triangle. ● Explain the effects of media
broadcasting on the event triangle. ● Explain the promotional value of
entertainment awards. ● Explain the benefits of sponsorship to
the sponsor. ● Define endorsements and discuss their
restrictions. ● List steps in developing a promotional
plan. ● Discuss recent promotional trends and
ways to stay current.
Promotional Events and the Event
Triangle
Sponsorships and Endorsements
Promotional Plans
3, 5 Vocabulary Acquisition
and Use
Comprehension and Collaboration
Presentation of Knowledge and Ideas
Research to Build and Present Knowledge Key Ideas and Details
Integration of Knowledge and Ideas
CDOS Career Majors
● Sports & Entertainment Marketing o Chapter 10 Ppt
● Logos Activity ● Logo Design Project ● Licensing, Endorsements, Sponsorships
Activity ● Selecting Sponsorship Partners Activity ● Is Nike Spending Too Much on
Superstars? Article ● Ellen DeGeneres Olay Endorsement
video ● Willem Defoe Snickers Endorsement
video ● Sponsorships Activity ● Event Triangle Activity ● Sponsorships Project
Selling Sports and Entertainment (Unit 11)
Essential Question: What do salespeople need to know about their customers and products to close a sale?
Conceptual Understanding Selected Content Themes
Addressed
Practice(s) Resources
● List the steps involved in the sales
process. ● Discuss the management skills and
knowledge necessary for successful
salespeople. ● Explain the difference between ticket
brokers and ticket scalpers. ● Describe the ticket economy and
strategies for getting highly sought-after
tickets. ● Explain sales strategies for attracting
groups to sports and entertainment
venues. ● Describe how corporations use sports
and entertainment to motivate
employees and impress clients.
The Sales Process
Ticket Sales
Group and Corporate Sales
1, 4, 5, 6 Vocabulary Acquisition
and Use
Comprehension and Collaboration
Presentation of Knowledge and Ideas
Research to Build and Present Knowledge Key Ideas and Details Integration of Knowledge and Ideas CDOS Career Majors
● Sports & Entertainment Marketing o Chapter 11 Ppt
● Logos Activity ● Logo Design Project ● Licensing, Endorsements, Sponsorships
Activity ● Selecting Sponsorship Partners Activity ● Is Nike Spending Too Much on
Superstars? Article ● Club Seats at Yankee Stadium link ● Sales Process Article Activity ● Ticket Revenue Activity ● College Bowl Game Project
The Marketing Game Plan (Unit 12)
Essential Question: Why is marketing planning important, and what information is needed to begin planning?
Conceptual Understanding Selected Content Themes
Addressed
Practice(s) Resources
● Explain the importance of marketing
planning. ● Determine the information needed to
begin marketing planning. ● Describe the importance of marketing
objectives and strategies. ● Explain how the design of a sports
property can be used as a marketing
strategy. ● Identify entertainment marketing
strategies. ● Describe how a marketing position is
developed. ● List and describe the components of a
marketing plan.
Mapping Strategies
Sports and Entertainment
Strategies
Detailing the Plan
1, 2, 3, 4, 5,
6, 7
Vocabulary Acquisition
and Use
Comprehension and Collaboration
Key Ideas and Details
Integration of Knowledge and Ideas
CDOS Career Majors
● Sports & Entertainment Marketing o Chapter 12 Ppt
● How Marketing Plans Work Article and
Activity
Sports and Entertainment Legal Issues (Unit 13)
Essential Question: How are the governing bodies of sports involved with athletes and in the fair use of a sports teams’ brand?
Conceptual Understanding Selected Content Themes
Addressed
Practice(s) Resources
● Discuss the role of governing bodies in
the sports industry. ● Distinguish between copyright laws,
licensing, and fair use. ● Investigate the role of labor unions in
sports and entertainment. ● Describe the financial and public
relations effects of strikes on sports and
entertainment. ● Identify the roles of athlete agents,
handlers, and advisers. ● Describe contract law.
Laws
Labor Unions
Agents and Contracts
1, 4, 5 Vocabulary Acquisition
and Use
Comprehension and Collaboration
Key Ideas and Details
Integration of Knowledge and Ideas
CDOS Career Majors
● Sports & Entertainment Marketing o Chapter 13 Ppt
● ESPN 30 for 30 'Broke' Documentary
video ● Sports Contracts - Basic Principles
article ● NFL Free Agency for Dummies video ● Bowling Green State University Sports
Management Program video ● How Do Professional Sports Teams
Determine Player Salaries? video
Business Ownership and Leadership (Unit 14)
Essential Question: Why is a business plan important to the success of entrepreneurs?
Conceptual Understanding Selected Content Themes
Addressed
Practice(s) Resources
● Define entrepreneur and describe
characteristics of successful
entrepreneurs. ● List and describe the key elements of a
business plan. ● Explain the need for human resources. ● List and describe the four functions of
human resources departments ● Identify effective interpersonal skills. ● Describe effective team-building skills. ● Explain how to give an effective oral
presentation.
Entrepreneurship
Managing Human Resources
Workplace Skills
n/a Vocabulary Acquisition
and Use
Comprehension and Collaboration
Key Ideas and Details
Integration of Knowledge and Ideas
CDOS Universal
Foundation Skills
CDOS Career Majors
● Sports & Entertainment Marketing o Chapter 14 Ppt
●
Scoring a Career (Unit 15)
Essential Question: What are the characteristics and skills needed for success in a sports and entertainment marketing career?
Conceptual Understanding Selected Content Themes
Addressed
Practice(s) Resources
● Describe the variety of careers available
in sports and entertainment marketing. ● Explain the skills needed and ways to
prepare for a career in sports and
entertainment marketing. ● List and describe three national student
professional organizations. ● Explain the benefits of involvement in
student professional organizations. ● Explain the need for continuous
professional development. ● Give examples of professional
development opportunities.
Choosing and Preparing for a
Career
Student Professional
Organizations
Continued Professional
Development
n/a Vocabulary Acquisition
and Use
Comprehension and Collaboration
Presentation of Knowledge and Ideas
Research to Build and Present Knowledge Key Ideas and Details
Integration of Knowledge and Ideas
CDOS Career Development CDOS Integrated Learning
● Sports & Entertainment Marketing o Chapter 15 Ppt
● Careers in the Sports & Entertainment
Industries Assignment ● Warren Moon: How to Succeed In The
Sports Industry video ● TOP 10 Highest Paid Athletes 2016
video ● Types of Sports Jobs article ● Singing In The Rain video for discussion ● Arts, Design, Entertainment, Sports, and
Media Occupation Profiles article ● Jobs in Sports Project ● Sports as a Business Activity ● Entertainment as a Business Activity
SPORTS & ENTERTAINMENT MARKETING
Course Description 2018-2019
Sports & Entertainment Marketing is a 1-unit course that introduces students to the basic
marketing functions of financing, risk management, selling, promotion, pricing, purchasing,
marketing information management, product/services planning, distribution, and how marketing
products and services impacts our economy. In this course, students will focus on using the
career aspects of Sports & Entertainment Marketing systems to build and sustain skills
associated with employment in the area of Sports & Entertainment Marketing. (NY State Curriculum & Assessment, NYS Education Dept. Publications Catalog 2003-04)
Course Outline:
Sports & Entertainment Marketing by Ken Kaser, and Dotty Boen Oelkers
Publisher: South –Western Cengage Learning 2016
What is Sports & Entertainment Marketing? Putting the Customer First Sports & Entertainment Means Business The Wide World of Sports & Entertainment Marketing-Information Management The Product is Sports & Entertainment Managing the Channels The Economics of Supply & Demand Sports & Entertainment Promotion Promotional Planning Selling Sports & Entertainment The Marketing Game Plan Sports & Entertainment Legal Issues Business Ownership & Leadership Scoring a Career
Students are responsible for the following:
1. Come to class on time.
2. Be prepared for class. Make sure you have your textbook, notebook, pen, and
homework assignments that are due to be turned in or you will lose points every day
they are late.
3. Come to class ready to learn. The more we can get done every day, the more fun learning
can be!
Grading:
Homework = 10%
Tests/Quizzes = 40%
Projects = 35%
Class Participation = 15%
SPORTS AND ENTERTAINMENT MARKETING
Full Year (9-12)(1 credit)
Prerequisite: None
Areas of Study Include:
What is Sports & Entertainment Marketing? (1 Week)
Marketing Basics
Sports Marketing
Entertainment Marketing
Putting the Customer First (1 - 2 Weeks)
The Marketing Concept
Discover What People Want
Target Markets
Customer Service
Sports & Entertainment Means Business (1 – 2 Weeks)
Sports & Entertainment Economics
Financial Analysis
Risk Management
Business Ethics
The Wide World of Sports & Entertainment (2 Week)
World Events & Global Trends
Diversity in the Industry
Travel and Tourism
Marketing Information Management (1 Week)
Marketing Information Systems
Marketing Research
The Product (2 Weeks)
The Product Mix
Product Marketing Strategies
Managing the Channels (1 – 2 Weeks)
Channels of Distribution
Social Media & Technology Channel Management
The Economics of Supply & Demand (1 Week)
Supply & Demand
Pricing Strategies
Market Conditions
Sports & Entertainment Promotion (2 Weeks)
Advertising & Sales Promotion
Publicity & Personal Selling
Promotional Planning (2 Weeks)
Promotional Events
Sponsorships & Endorsements
Promotional Plans
Selling Sports & Entertainment (1 Week)
The Sales Process
Ticket Sales
Group & Corporate Sales
The Marketing Plan (2 Weeks)
Mapping Strategies
Detailing the Plan
Sports & Entertainment Legal Issues (1 Week)
Laws
Labor Unions
Agents & Contracts
Business Ownership & Leadership (1 Week)
Entrepreneurship
Human Resources
Workplace Skills
Careers (2 Weeks)
Choosing & Preparing for a Career
Student Professional Organizations
Continued Professional Development
Assessment: Final Project (3 – 4 Weeks)
Resource: Sports & Entertainment Marketing by Ken Kaser, and Dotty Boen Oelkers,
Publisher: South –Western Cengage Learning 2016