Post on 11-May-2015
description
#uxriga@trinefalbe
Hello!
Once upon a time...
http://www.flickr.com/photos/scottishlibraries/2530928014/
And they all lived happily ever after...
http://www.flickr.com/photos/scottishlibraries/2530928014/
Said no one, EVER
http://www.flickr.com/photos/scottishlibraries/2530928014/
http://www.flickr.com/photos/scottishlibraries/2530928014/
And they all lived happily ever after
#uxriga@trinefalbe
Better UX through
User Centric Design
#uxriga@trinefalbe
UX focus =smart business
decision
#uxriga@trinefalbe
UX?
#uxriga@trinefalbe
UX ≠ UIUX ≠ UsabilityUX ≠ functionality
#uxriga@trinefalbe
UX is much more than
just digital presence
#uxriga@trinefalbe
Every touch point your user has with
your company
#uxriga@trinefalbe
User experience is a result, not a tool
#uxriga@trinefalbe
UX is not an trademark
#uxriga@trinefalbe
Bad UX makes users feel stupid
#uxriga@trinefalbe
They leave
#uxriga@trinefalbe
Then they shame you in public
#uxriga@trinefalbe
Then their friends leave
#uxriga@trinefalbe
Sturgeon’s Law:
90% of everything is crap
#uxriga@trinefalbe
Once upon a time
#uxriga@trinefalbe
Once upon a timeI flew with Ryanair
#uxriga@trinefalbe
and had the best experience!
#uxriga@trinefalbe
Said no one, EVER.
Thank you for flying Ryanair
(mua ha ha haaaaa!)
Nooooo!
http://www.flickr.com/photos/epsos/4887528060/
The dreaded hand luggage treatment
#uxriga@trinefalbe
“the staff derive great pleasure in humiliating certain passengers and forcing them to dump belongings or pay a charge”
#uxriga@trinefalbe
Sturgeon’s Law:
90% of everything is crap
#uxriga@trinefalbe
UXUser
#uxriga@trinefalbe
User Centric Design
#uxriga@trinefalbe
UCD is a mindset
#uxriga@trinefalbe
Site-centric:
Help site meet it's goals
#uxriga@trinefalbe
User-centric:Aid in the goal of the website by
helping the user meet their goals
#uxriga@trinefalbe
Early user involvement
#uxriga@trinefalbe
Site goalsUser goals
#uxriga@trinefalbe
UCD makes sense!
#uxriga@trinefalbe
1. Set user goals
#uxriga@trinefalbe
“Usable” is never a user goal
#uxriga@trinefalbe
“Usable” is an expectation.
#uxriga@trinefalbe
Buy tickets?
Stories
http://www.flickr.com/photos/scottishlibraries/2530928014/
Tell stories
http://www.flickr.com/photos/xiangxi/4332921248/
http://www.flickr.com/photos/peterned/6222174089/
#uxriga@trinefalbe
http://www.flickr.com/photos/ndrwfgg/161657349/
#uxriga@trinefalbe
Buy ticket = feature
#uxriga@trinefalbe
A holiday is a dream - a high point
#uxriga@trinefalbe
Not designing features
#uxriga@trinefalbe
Designing solutions
#uxriga@trinefalbe
Once upon a time...
#uxriga@trinefalbe
Stories = context
#uxriga@trinefalbe
Stories = motivation
#uxriga@trinefalbe
Stories = behavior
#uxriga@trinefalbe
Thoughtfully designedexperiences
#uxriga@trinefalbe
UX focus =smart business
decision
rese
arch
desig
n
imple
men
tatio
n
user
testi
ng
corre
cting
erro
rsLA
UN
CH
Traditional workflow
rese
arch
desig
n
imple
men
tatio
n
user involvement/ user testing
LAU
NC
H
UCD workflowus
er re
sear
ch
#uxriga@trinefalbe
Meeting user needs doesnʼt mean you canʼt meet site goals
#uxriga@trinefalbe
Site goals
User goals
#uxriga@trinefalbe
Designer User
This is easy!
WTF?
#uxriga@trinefalbe
Share my excitement
=> more exposure
=> increased ticket sales
#uxriga@trinefalbe
UX focus =smart business
decision
#uxriga@trinefalbe
Feel
#uxriga@trinefalbe
We respond with our emotions first
#uxriga@trinefalbe
1. Visceral2. Behavioral3. Reflective
#uxriga@trinefalbe
1. Looks pleasing2. Solves problems3. Works
#uxriga@trinefalbe
Maya Angelou:
“I’ve learned that people will forget what you said,but they will never forget how you made them feel”
#uxriga@trinefalbe
Summary
Once upon a time...
http://www.flickr.com/photos/scottishlibraries/2530928014/
rese
arch
desig
n
imple
men
tatio
n
user involvement/ user testing
LAU
NC
H
UCD workflowus
er re
sear
ch
http://www.flickr.com/photos/scottishlibraries/2530928014/
Stories
http://www.flickr.com/photos/scottishlibraries/2530928014/
Tell stories
And they all lived happily ever after
http://www.flickr.com/photos/scottishlibraries/2530928014/
The end
http://www.flickr.com/photos/scottishlibraries/2530928014/