“The future is already here—it’s just

unevenly distributed.”

William Gibson

Making hard things easier

Picking the right approaches

Understanding how we’re different

Learn how to not ignore dysfunction

Push our teams in the right direction

What to do when we get stuck

Poor design can shortchange outcomesDesign is more than this

Source: Charles and Ray Eames

Design workflow has a history

Source: Gregg Berryman

And many processes we're familiar with

Source: Gregg Berryman

But are based on different mediums

Source: Gregg Berryman

We've adapted these processes

Source: Gregg Berryman

To serve us better

Source: Gregg Berryman

And tried to make them agile and simple

Source: Chris Bernard

Source: Chris Bernard

Source: Institute of Design

Source: Hasso Plattner Institute of Design

But design planning starts even sooner

Source: International Design Magazine

And the way we're working is changing

Source: Chris Bernard

Old processes are well understood

Perhaps universally understood

Source: Jesse James Garrett

Trouble is here

We can do better

“We need lightweight, agile design processes”

“Prototyping is not rapid nor integrated”

“Our (distributed) teams are not communicating effectively”

“We don’t have good visibility into project status”

“Requirements are not sufficiently defined or tracked”

The UX Process Problem

What is Everyone Doing?Strategy

Requirements IxD / IA

UI Design

Visual Design Build Out

Planning Cycle Cycle Cycle Cycle Maintenance

Design TeamDevelopment Team

One to Four Weeks

Requirements

Design

Development

Testing

Release

Preparation

visibility