The  sweet  spot  between  making  it  work,  and  making  people  go  wow!

UX: Balancing Functionality and Delight

twi$er.com/craighenneberry

• What  is  it?  • Why  do  we  need  it?  • How  to  achieve  it?

Balancing Functionality and Delight:

bal|anceA situation in which different elements are equal or in the correct proportions.

func¦tion|al¦ityThe quality of being suited to serve a purpose well.

de|lightTo please (someone) greatly.

“Why  do  we  need  to  balance  func@onality  and  delight?”

The Sweet Spot

h$p://webdesign.tutsplus.com/ar8cles/first-­‐steps-­‐in-­‐your-­‐user-­‐experience-­‐workflow-­‐nascent-­‐ux-­‐-­‐webdesign-­‐9805

Engage first. Ask later

h$p://zurb.com/word/psychological-­‐noise

Op@mised  for  Business  Goals

BalanceOp@mised  for  User  Goals

Make the complex simple and the ordinary extraordinary.

When creating new features and testing prototypes, look for

something that’s remarkable.

Overcome  resistance  and  do  the  work,  h$ps://itun.es/i6gg9Dz  

re¦mark|able:Something which is worthy of attention.

Check  this  out…  Now  I  don’t  have  to  do  all  that  annoying  cr*p  anymore!

How  do  you  know  if  something  is  remarkable?

Ask your user:

If they don’t know how to explain it, it’s probably not remarkable...

“How  would  you  describe  this  feature    to  your  friend?”

It allows us to learn quickly

MVP  anyone?

No.  Not  this  guy!

Minimal Viable Product

The  smallest  solu@on  that  enables  you  to  test  your  assump@ons

plus

The  smallest  solu@on  that  delivers  customer  value!

The Cupcake Model:

MVP1

Cupcake Layer  Cake Wedding  Cake

h$p://www.adap8vepath.com/ideas/cupcakes-­‐the-­‐secret-­‐to-­‐product-­‐planning/

MVP2MVP3…

“Rapid feedback is a faster path to perfection, than spending a

long time ‘perfecting’ it”

Eric  Ries,  h$p://www.startuplessonslearned.com/

Techniques  to  achieve  balance  between  func@onality  and  delight

Techniques

Smart  Engaging  Convenient  Consistent

Be

Techniques

Smart  Engaging  Convenient  Consistent

Be

Techniques

Smart  Engaging  Convenient  Consistent

Be

Techniques

Smart  Engaging  Convenient  ConsistentBe

When,  how  much  and  where  to  apply  delight

anxiety > resolved effortlessly > delight.

h$p://www.dri-­‐global.com/blog/ux-­‐lx-­‐2013-­‐delighQul-­‐interac8ons

Stories  from  people  about  delighSul  experiences  revealed  the  following  paUern:

Thoughts  to  takeaway…

Delight  isn’t  everything,  but  it  is  the  magic  that  makes  your  users  fall  in  love  with  your  product.  

!

h$p://uxmastery.com/formula-­‐delight/  

At  a  base  level,  products  need  to  be  func@onal,  reliable  and  usable.  Adding  delight  creates  an  

emo@onal  connec@on  which  is  good  for  business.

h$p://uxmastery.com/formula-­‐delight/  

When  there’s  a  balance  between  func@onality  and  emo@on,  the  two  amplify  each  other  and  

the  result  is  really  powerful.

Mike  Matas,  Paper  Design  Lead  @  Facebook

craighenneberry@gmail.com

twi$er.com/craighenneberry

Thanks!

Ques8ons,  hit  me!