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UX and Joomla!Joomla! User Group Chicago North

October 2015

What is UX?

UI vs. UXUI is short for “User Interface.”

In the software world, this means everything that shows up on the screen: the images, text, diagrams, and widgets as well as their color, size, and positioning.

UX stands for “User Experience.” It’s much more comprehensive than UI. It’s the entire experience a user has when they use your product! When you order something from Amazon and it comes a day early, that’s good UX. When your phone doesn’t wake you up with notifications, that’s good UX too.

http://blog.udacity.com/2014/07/whats-difference-between-ui-and-ux.html

UX Visionimage courtesy of: Killer UX Design, Jodie Moule, Sitepoint

image courtesy of: yahoo.com

image courtesy of: google.com

content strategy

usability

information architecture

visual design

interaction design

user research

does the site follow standards?

how is the information laid out?

what’s the plan for adding content?

Is the site appealing?

what are the needs?

how to move around the site?

User Experience

UX Components

https://en.wikipedia.org/wiki/Website_wireframe

https://www.edrawsoft.com/example-order-workflow.php

True or False?

If you have great UX,

you cannot have great SEO?

UX helps a website be…

accessible

useful

usable

findable

credible

desirable

valuable

…this improves SEO

Personas

• Market Research

• Questionnaires/Surveys

• Site Analytics

• Past Experience

• Client Interviews

Wireframes

low fidelity wireframe high fidelity wireframe

True or False?

It’s better to have a page with a bad stock image than a page

full of text

User Stories

As a/an…I want to…so that… Given…when…then….

Client: Scholarship Foundation

Background:

Demographics:

Goals:

Challenges:

Common Objections:

Biggest Fears:

Hobbies & Interests:

UX Resources

• UX Magazine

• UX Mastery

• UXPin

• All About UX

• oncrawl.com

• uxmastery.com

• uxpin.com

• sitepoint.com

• lynda.com

• usability.gov

• moz.com

• tutsplus.com

• teamtreehouse.com

2014 Grand Prize Winner

• 2014 Grand Prize Winner