Post on 07-May-2015
description
Utilizing Social Media for Customer Acquisition & Retention
Customer Acquisition = $$?
Title of presentation
How To Earn Customers
via Social (without spending a shit ton of money)
Optimize Social Sharing
Good, but basic.
In-App Sharing
Getting better!
Shareable URLs
#Win
Show some data
Now we’re on to something!
“Pay” with a Tweet/Share
“Pay” with a Tweet/Share
@jennita #SearchLove
Social Proof
Connect G+ to Adwords
CTR #Win
Facebook EdgeRank
Not too
shabby!
181 Likes
45 Shares
11 comments
Try something new
IMAGES
FTW!
271 Likes
91 Shares
13 comments
Pay For It $$$
Le sigh.
Uhm… Ask?
Uhm… Ask?
@jennita #SearchLove
Title of presentation KEEP ALL THE CUSTOMERS
Community.
ehem.
@jennita #SearchLove
Social Sign In
@jennita #SearchLove
Super, Dumb, EASY
Social Sign In
Use that info, to make it EASY
Want them to contact you?
Can they find you?
Phone, check.
Email, check.
Social, CHECK.
Sometimes you gotta
take it off Social
Examples
@jennita #SearchLove
Wow Them!
Save $$
No, Really.
Customer Service
1st response
=
9 hours
@jennita #SearchLove
Can answer
tweets within
minutes
Social Media Manager
Empower the Manager
Title of presentation TEST All The THINGS
O RLY?
Yours *will* be
different.
Go forth…
Acquire + Retain