Go Mobile for Free with the

USPS “Mail Drives Mobile Commerce” Promotion

and mShopper®!

Review of 2014 “Mail Drives Mobile Commerce” USPS promotion

The need to go mobile (what’s the big hurry?)

The way to go mobile painlessly

How To: Launching a USPS-compliant mStore

Q & A

Webinar Agenda

Take Advantage of the USPS Mobile Promotion!

Get a 2% discount on all shipping from November 1 to December 31, 2014 and use it to pay for creating your mobile commerce website!

Registration: NOW through December 31

Promotion: November 1 through December 31

Discount: Provides business mailers with an upfront 2% postage discount (no limit to savings)

Eligible mail: Standard Mail® letters and flats (catalogs)

How: Get started at the Business

Customer Gateway. Register Now!

2014 Mail Drives Mobile Commerce Promotion Details

Must mail between 11/1 and 12/31

“The mail piece should include a mobile barcode or print/mobile technology that can be read or scanned by a mobile device and leads the recipient to a mobile-optimized web site”

The mail piece should also have text that tells the customer to scan the barcode or image and provides information about the landing page.

Mailers may also qualify for an additional 1% rebate on the postage of their qualified mailings if a portion of their orders are fulfilled via Priority Mail®

The mobile-optimized website must allow the shopper to purchase

Mail Drives Mobile Commerce Promotion Requirements

Mobile promotions are a success for USPS and catalogers!

USPS is working out details of next year’s mobile promotions

At least 9 promotions

Majority will require a mobile-optimized store

mShopper will update you as soon as we learn final details

More Good News: Proposed 2015 Promotions

You’ve learned about the amazing opportunity from the USPS to save you money.

Now, let’s see how easy it can beto comply with the promotion.

First, it’s not just about saving on postage costs.

It’s also about increasing sales with a rapidly growing audience.

Sources: IBM’s 2012 Holiday Benchmark Report.; Kleiner Perkins (Mary Meeker); mShopper network data 2013; Google

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1 out of every 4visitors to retail

websites onBlack Fridaycame from a

mobile device!

Many experts predict this will reach

1 in 2 by as soon as

this year

80% ofmobile traffic

is fromnew

shoppers

The main reason? It’s a conversion thing.

Note:

NON-MOBILE-OPTIMIZED SITE MOBILE-OPTIMIZED MSTORE

VS

≈ 0.3% (AVERAGE) 1% TO 3% (AVERAGE)

Source: mShopper network data 2013

DESIGN & LAYOUT: Mobile use case requires a unique user experience

FUNCTIONALITY: Mobile requires different features for browsing and buying

VERSIONING: Adjustments for new releases, screens, browsers, interfaces…

DASHBOARD: Mobile stores need a dashboard for changes just for mobile

IT RESOURCES: In-house requires skills and time most retailers don’t have

BUDGET & TIME: Current solutions require significant investment and time

MARKETING: mStores need mobile-specific marketing tools to drive traffic

Just a few considerations…

Mobile requires fast page-load times…

…and are tough to get right.

The mShopper Solution: the essentials for selling to mobile shoppers

MSTORE

1. mStore

2. Dashboard

3. SMS Marketing

Get There Quicker!

A few successful customers that have gone mobile with mShopper

Questions?

mShopper Contact:Ned Shannon, VP of Client

ServicesNed@mShopper.com

720-279-8028

To learn more, go to: http://mshopper.com/usps