Using TouchPoints to Engage and Inspire

The Brief:

The Sun’s Multi Platform Offering

Under 35s Reading Behaviour

The Sun Newspaper

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Sou

rce:

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poin

ts 2

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Under 35s Reading Behaviour

The Sun Newspaper and iPad App

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rce:

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uch

poin

ts 2

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be A

d H

oc

An

alys

is J

uly

201

4

% o

f p

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ing

Under 35s Reading Behaviour

The Sun Multi-Platform

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f p

eop

le r

ead

ing

Sou

rce:

To

uch

poin

ts 2

014,

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be A

d H

oc

An

alys

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201

4

Opportunity 1: Early Birds

The Sun iPad App

Sou

rce:

To

uch

poin

ts 2

014,

Ado

be A

d H

oc

An

alys

is J

uly

201

4

% o

f p

eop

le r

ead

ing

Opportunity 2: Afternoon Digest

The Sun Newspaper

Sou

rce:

To

uch

poin

ts 2

014,

Ado

be A

d H

oc

An

alys

is J

uly

201

4

% o

f p

eop

le r

ead

ing

Opportunity 3: Evening Download

The Sun Website and Smartphone App

Sou

rce:

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uch

poin

ts 2

014,

Ado

be A

d H

oc

An

alys

is J

uly

201

4

% o

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ead

ing

Under 35s Mood in the Morning

Sou

rce:

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uch

poin

ts 2

014,

Ado

be A

d H

oc

An

alys

is J

uly

201

4

% o

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nd

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g m

oo

d

Under 35s Mood in the Afternoon

Sou

rce:

To

uch

poin

ts 2

014,

Ado

be A

d H

oc

An

alys

is J

uly

201

4

% o

f U

nd

er 3

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xper

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g m

oo

d

Under 35s Mood in the Evening

Sou

rce:

To

uch

poin

ts 2

014,

Ado

be A

d H

oc

An

alys

is J

uly

201

4

% o

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Creative Messaging: The Morning iPad

Using mood to inspire messaging and position

Creative Messaging: The Afternoon Newspaper

Using mood to inspire messaging and position

Creative Messaging: The Evening Website and Smartphone

Using mood to inspire messaging and position