Using Technology To Grow Your Faith Based Organization

http://www.flickr.com/photos/yukonblizzard/2371488991/

Church Compliance ConferenceColumbia, MD

Adria RichardsTechnology Consultant

Monday, September 26, 2011

THE LAW OFFICES OF ERIKA E. COLE, LLC

Event Sponsors

• Improve communication• Build trust online• Engage others to join your cause

Overview of this sessionGoal: Share low cost, high value web-based tools to

help pastors and church staff run the back office more effectively.

Technology Consultant and Speaker

Technology blog http://butyoureagirl.com

Press & NewsBlack Women in Tech You Need to Follow On Twitter – Black Enterprise

Building A Better Website Print edition of Black Enterprise Magazine

Nominated for the Small Business Influencer AwardSmallBizTrends

How To Encourage More Brown Women To Launch Tech StartupsSyndicated to Women 2.0

8 Tips for Using Social Blogging to Grow Your BusinessInc.com

Still Going: Norm Coleman Minnesota Senate debate | The Rachel Maddow Show

I help companies work smarter, not harder

http://www.visualeconomics.com/

33% of Americans work more than 40 hours per week

The Go, Go, Go Lifestyle

http://www.flickr.com/photos/criminalintent/3172180022/

Eat, Work, Sleep

At least 134 countries have laws setting the maximum length of the work week

The U.S. does not.http://www.visualeconomics.com/

A University of Michigan study found family meal time was the single strongest predictor

of better achievement scores and fewer behavioral problems.

http://www.puttingfamilyfirst.org/research.php#1Monday, September 26, 2011

83 percent of Americans belong

to a religious denomination

40 percent attend services every

58 percent pray at least weekly

http://www.pewglobal.org/2002/12/19/among-wealthy-nations/Monday, September 26, 2011

The Quantity of Information…has changed

http://www.flickr.com/photos/jypsygen/3922750879/Monday, September 26, 2011

The Numbers

*Xerox http://www.xerox.com/information-overload/enus.html

“Every two days we create as much information as we did from the dawn of civilization up until

2003”

Knowledge workers spend 50% of their day on unproductive tasks such as scheduling, duplicate

communication, trying to get in touch and filtering spam.

Danger SignsMissing deadlines

Lower attendance, donations

“I just need to work lateto catch up.”

Hope, in this case, is not a strategy.

Building a strong foundation

Build a strong foundationMonday, September 26, 2011

To help your community grow

Staying Connected

•Computers•Internet•Website•Email•Phone

Can’t we get just one more?

Technology is expensiveTechnology fails often

Technology needs support

Improving Communication

Look To The Cloud

Google Apps

http://www.google.com/aMonday, September 26, 2011

Google Apps Gmail

Google Docs

Google Calendar

•7GB Inbox•Spam free email•Web interface or use your email client

•Share your calendar online•Access from your computer, phone or from home•Reminders, maps and RSVP

•Import existing documents from Microsoft Office•Share and collaborate with coworkers•Built-in revision control

Google Apps Gmail Web Interface

Building Trust Online

10 Tips For Websites1. Make sure your logo is clear and consistent

2. Focus your calls to action

3. Plan your site navigation

4. Less is more

5. Update the weekly with news, events and stories

6. Cross poll inate content

7. Tell your congregation

8. Allocate a budget for the website

9. Use rich media (video, images) for storytell ing

10. Start a blog using WordPress

Website Best Practices

http://www.2harvest.orgMonday, September 26, 2011

Church Websites

http://providencechurch.com/

http://www.eastgrandchurch.org/

http://www.eaglebend.org/

http://www.parkerhill.org/

http://www.scrantonchurch.com/

http://willowbrookchurch.net/

Engaging Your Audience

Communicate effectively

1. How do your members and volunteers contact you?

2. If someone were to visit your website, would they have all the information they needed to attend?

3. Action based emails are most effective. Be brief and ask for what you need

4. Can you cut out the paper?

5. Ask for feedback using survey tools

10 Tools To Help You Grow

Easy Beautiful Websites with SEO

http://wordpress.orgMonday, September 26, 2011

Send Great Email Newsletters

http://mailchimp.comMonday, September 26, 2011

Event Management and RSVP

http://eventbrite.comMonday, September 26, 2011

Phone Calls and Conferencing

http://skype.comMonday, September 26, 2011

Electronic Signatures

http://echosign.comMonday, September 26, 2011

Manage Your Phone Lines

http://grasshopper.comMonday, September 26, 2011

Live Chat On Your Website

http://snapengage.comMonday, September 26, 2011

Easy Online Invoicing

http://freshbooks.comMonday, September 26, 2011

Support Your Members

http://assistly.comMonday, September 26, 2011

Backup Your Data

http://mozy.comMonday, September 26, 2011

Goal: Share low cost, high value web-based tools to help pastors and church staff run the back office more effectively.

• Improve communication• Build trust online• Engage others to join your cause

Summary: Technology continues to be a cornerstone within churches. IT drives fundraising efforts, new member outreach and staff management. With most staff at churches being volunteers and funds coming from donations, it's important that both time and resources are being leveraged effectively.

Churches can benefit greatly from using new technology solutions but always need to keep cost in mind.

Conclusion of this session

Questions?Adria Richards

http://butyoureagirl.comPhone: 415-409-9557

Twitter: @adriarichards

Email adria@butyoureagirl.com

Now living in San Francisco, Adria consults with organizations and small businesses how to streamline their workflow using technology.

Please complete the survey at the end of the booklet!

Using Technology To Grow Your Faith Based Organization

Technology

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