Post on 21-Oct-2014
description
@stephenfairley
Legal Marketing Using Social Media To Boost Referrals
@StephenFairleyTherainmakerinstitute.comTherainmakerblog.com
@stephenfairley
56% of attorneys are already using a social network
Facebook #2
LinkedIn #1
@stephenfairley
Attorneys Need to Have a Presence on
All of them
Attorneys Need to Have a Presence on
All of them
@stephenfairley
What many people fail to understand is how people are using social media today
@stephenfairley
Social networks are more and more being
used as personal search engines
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Have integrated social media into their search results
&
Bing
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When you are looking for a recommendation
What do you trust more -- a Google search or one of your friends?
Tens of thousands of searches are conducted every day on Facebook
Tens of thousands of searches are conducted every day on Facebook
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ShiftAsking your friends and colleagues for
a referral has simply moved online
DiscoverDiscover ShareShare
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Social media sites like Facebook and LinkedIn help
you keep tabs on your referral sources, so you can
interact with them more frequently
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Takeaways• You must have a
presence on multiple Social Media platforms.
• Social Networks have quickly multiplied the number of people someone can ask when seeking Referrals.
• Getting Referrals from friends is a long-time practice.
@stephenfairley
Thank You
Stephen FairleyStephen@therainmakerinstitute.com
@stephenfairleytherainmakerblog.com
http://bit.ly/ytUuZ1