Using Social Media to Advance Your Career

Dan Klamm, Marketing Coordinator - Career ServicesKelly Lux, Social Media Manager - iSchool

Social Networking in Plain English…

http://www.youtube.com/watch?v=6a_KF7TYKVc&NR=1

What do you hope to learn today?

New job New opportunities New connections and resources

Kelly and Dan’s stories

What is “Advancing Your Career”?

More than 70% of hiring managers Google search the names of job candidates

More and more employers expect candidates to have an online presence

Good presence vs. bad presence

Managing your internet presence

Professional networking site More than 70 million users Use LinkedIn to:

◦ Stay in touch with current & former colleagues◦ Reach out to new contacts◦ Demonstrate your professional skills and

experience◦ Collect references◦ Join professional & alumni-based groups

Photograph Headline Links Summary Specialties Connections Recommendations

Build a strong LinkedIn profile…

Current and former colleagues

Supervisors Friends and family Advisors and mentors Classmates and former

classmates Anyone who knows you

professionally

Who should I connect with?

SU groups Professionally-based groups Alumni groups Local networking organizations Any groups which interest you!

Which groups should I join?

Company page and associated profiles Advanced search Identify connections and get introduced

How can I research companies?

Update your status with meaningful information, projects you are working on, conferences you are attending, etc.

Frequently check updates from your network

Post relevant information to groups Reach out to connections periodically

Keeping active & contributing value

Professional and social networking Meet people in your area(s) of interest Keep up-to-date with news and happenings Interact with thought leaders

Twitter in Plain English

Name Location Link to website or LinkedIn profile Job title, if using the site professionally …some personality!!!

Writing an effective Twitter bio

People you know in real life (friends, family, co-workers)

People you want to know in real life People who have similar jobs/are in similar

fields People who have jobs you’d like to have Thought leaders News sources Anyone of interest

Who should you follow?

Makes Twitter easier to manage

Can follow lots of people and separate them into categories of your choice

Create list for “VPA Alumni” or “Higher Ed Professionals” for instance

Twitter lists

@SyracuseU @syracusedotcom @Wegmans @NewsChannel9 Specific companies and employers

Organizations on Twitter

Have conversations Be genuine Be generous Thank others Show some personality Relax – Twitter is not LinkedIn!

Principles of good Twitter conduct

Blogs in Plain English

Blogs

http://www.youtube.com/watch?v=NN2I1pWXjXI  

Wordpress Blogger

Platforms

Not for everyone! Update on a regular basis – your schedule Respond to comments on your blog

Get traffic to your blog by posting links on your other social networking profiles, and by posting relevant comments on other blogs

Important facts about blogs

Let friends know what you’re up to

Network

Get relevant information in your news feed

Share accomplishments and professional news

Include a LinkedIn url on your resume Find ways to incorporate social media into

your work Volunteer to take the lead with your

department’s social media presence If looking for a new job, tap into all the

connections and resources available through LinkedIn, Twitter, etc.

What can you do with all this?

Follow us On Twitter:

@DanKlamm @KellyLux

Connect with us on LinkedIn

Thank you!

Questions?