Using Data to Improve Your EventsBy Kathleen Roberge, VP of Global Sales

Click to edit Master title stylelove your event software

Data is everywhere!

• Event performance will have a higher success rate if you have the right tools to monetize it

• If you gather it, you can learn from it!

• Learn how to increase event results from data

Click to edit Master title stylelove your event software

Registration

Logistictools

BIG DATA

Networking tools

Hotelbooking

Onsitetools

MO

BILE

Repo

rting

RFP

BI ( BUSINESS INTEL)

Proj

ect M

gmt

budget Event MARKETING tools

BEHAVIORAL DATA

INTE

GRA

TIO

N

Procurement

Accounting

CRM

MarketingAutomation

Industry Verticals

EVENT ECOSPHERE

What are the technologies involved?

Click to edit Master title styleDifferent sources leading to different types of data:

Structural DATABehavioral DATA

Transactional DATA

• Web & mobile tracking• Session registration • Session attendance• Matchmaking/Meetings• Direct messaging• Agendas profiles• Survey responses• eMarketing email opens, click-through• Geo-fencing : iBeacon – NFC technologies• Registration form questions (I.e. attendee Info)• Purchases & Spend• Social media engagement

Click to edit Master title styleWHY leverage this data?

• Understand your audience better• Ex: web tracking versus room capacity

OR:

Speaker rankingDetect influencersDetect trendsEtc…

• Improve your sales conversions• Ex: feed CRM with lead scoring

• Better user experience, more revenue• Ex: Feed your partner and sponsor with relevant

profiles

Click to edit Master title styleHOW TO leverage this data?

Marketing Automation

CRM

Event Management

Software

BI Big data

1

2a

3

4a4b

HOW TO leverage this data?

2b

Click to edit Master title style

Marketing Automation

CRM

Event Management Software

BI Big data

WHO can help you?

Click to edit Master title styleWhat kind of data can help you in etouches?

Financial

Marketing

Trends and Success

Measurement

Registration behavior

Sponsorship & attendee value

Return on Investment

Breakeven pointcost per

participant

Event cost comparison

Campaign success

Registration demographics

Measure results and conversions in CRM system

% of Return attendees,

sponsors and exhibitors

Cross event reports Social Media

Attendee engagement

Marketing and survey results

Attendee traffic and behavior at

event

Budgeting for future

meetings/events

Timeline management (efficiency

management)

THANK YOU