Post on 07-Aug-2015
Arguably one of the most effective marketing tools of all time is creating partnerships and referrals. An affiliate microsite platform is a system that allows your business to take full advantage of online partnerships to generate referrals and grow business opportunities.
By building a network of affiliate web sites, your business can use the power of online influencers to route traffic to your web site that consists of high quality leads that will convert more easily to customers.
A Conversion Centric Website Uses Affiliates
Boosting your conversion rate is an essential part of business marketing. Whether you generate traffic through traditional direct mail, email newsletters, or affiliates, keeping conversion rate as the primary focus will help you to achieve your marketing goals.
Build a target audience profile of your ideal customer demographic traits
Utilize search engine optimization (SEO) to increase results rankings and increase traffic
Find affiliate sites where your target audience frequents and create a platform for traffic generation
Create a conversion centric website that helps visitors to become customers
Build a customer experience that increases loyalty and generates referrals
Managing Affiliates
Through an affiliate microsite platform you can create unique pages based around the specific affiliate traffic.
Through this process visitors view your pages as more of an authoritative source for the products or services they seek.
However managing affiliate microsites can be challenging without the proper tools:
Confirm links with affiliate are working properly
Update each affiliate microsite regularly
Fine tune the microsite for optimal conversion rates
Monitor the activities on the affiliate microsites to confirm traffic and conversion goals are being reached
Create a strong online relationship with affiliates to further increase traffic and referrals
Tools to Streamline Affiliate Microsite Management
The Fyoosion toolset provides a unique ability to manage affiliate microsites. Some of the features available through Fyoosion’s affiliate management and conversion centric websites include: Fully integrated products to help you
provide consistent updates quickly and easily
Analysis services that identify opportunities to boost conversion rates
Comprehensive A/B Testing to validate all microsites are performing according to requirements
Easy deployment of updates across multiple pages for fast market response
Thorough data capture including visitor traffic analysis, shopping cart abandonment response, bounce analysis and more
Best-in-class affiliate microsite platform design using heat mapping and other tools to insure visitors come to the site and stay interested enough to buy
Where to Find the Right Affiliates
Each business and industry is unique, and the target audience profile for each business is just as distinctive. Start with your target audience profile
Fyoosion can analyze and compare major influencer sites to your target market and present a refined list of preferred affiliates
Create opportunities for affiliate sites to link to your microsite pages with assistance from Fyoosion
Monitor activities including traffic, qualified leads generated, and conversion rates to further refine or augment your list of affiliates
Cultivating Affiliate Relationships
Even with the best affiliates, your business should utilize all marketing options to not only achieve your conversion rate goals but to also help affiliates achieve their traffic goals. Email newsletters that are specific to certain affiliate
microsites
Blogs discussing solutions that relate to your business and your affiliate’s business
Cross-channel marketing using direct mail as well as online campaigns centered around certain affiliate microsites
Solicit feedback from affiliates on new opportunities or ways to improve traffic flow
The Fyoosion Solution
Much more than just technology tools, the Fyoosion solutions focus around conversion centric websites that make marketing much easier with fewer steps to execute and respond to changing market conditions. Create campaigns and deploy across
multiple channels including microsites
Analyze opportunities and refine target audience information
Continuously tune and adapt as your opportunities increase
Thank YouContact Us:
fyoosion.com info@fyoosion.com+1(848)228-25464 POPLAR AVE,
NORTH BRUNSWICK, NJ 08902