USER CENTRIC DESIGN PROCESS

Initial Draft

Client Review

FEEDBACKCYCLES

SuggestChanges

Build Iterations

Feedback& Collaboration

1. Discovery

Questionnaire

Google Analytics Analysis

Competitor Research

Target User Profiles

2. Mood Board/ Style Guides

Inspirational Research

Infographic Style

Typography & Colors

Photography Style

3. Wireframes

Information Architecture

Prioritize User Tasks

High Level Messaging

Interactive Black & White Sketches

4. Web Design

Inspirational Research

Style Guides Integrated

User-Centred Design

High-Fidelity Mockups

5. User Testing

Interactive Prototypes

Task Analysis/ Validation

Finalize Functionality

Development Team Hand-off

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