So You Want to

Use Social

Media?

Do You Know How?

Will Your Social Media Be Useless or Useful?

How Will You Know?

How Many People Using Social Media are Useful to You?

How Many are Useless to You?

How Many Organizations Using Social Media Are Useful to You?

How Many Are Useless to You?

Does Your AnswerSurprise You?

What Is The DifferenceBetween Useful vs. Useless?

Useless means having or being of no use and not able to

give service or aid.

Being able to comprehend useless means you have to

understand useful.

Useful means capable of being put to use, serviceable for an

end or purpose, of a valuable or productive kind.

Key word here is PRODUCTIVE!

Unless something is usefulit is nonproductive!

Nonproductive meansnot yielding or producing results

Anything Nonproductiveis a Waste of Our Time!

Whose Productivity Should You Be Concerned About?

The Producer or Consumer?

Producer: A Person or Organization that Produces Goods or

Services for Sale.

Consumer: One that Consumes, Especially One

that Acquires Goods or Services for Direct Use or Use in

Production of Something Else

Media Refers to Any Tools Used to Store & Deliver Information or

Data for Use

“Social” Implies that It is Somehow more Communicative,

Cooperative, & Moderated by Contact Between People

Does Your Social MediaEnable People

Direct Use or Use in Production of Something Else?

Would That Help Peopleand Organizations

Become More Productive?

To Increase ProductionEnable People

Direct Use or Use of Your Media To Produce Something Else

What Do You Mean ThisDoesn’t Make Sense?

It Doesn’t Make SenseBecause You Are Thinking

With Old Knowledge

Applying Old Knowledge in the Use and Misuse of Something

New and Innovative is Not Useful!

Old Knowledge and Old MediaAre Not New and Innovative

Nor Useful!

New Knowledge and New MediaAre New and Innovative

If You Know How to Use It!

Using It MeansYou Know How to Be Useful!

You Cannot See or UseWhat You Do Not Understand

Jay.deragon@gmail.com

www.relationship-economy.com