Post on 07-Apr-2018
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PRESENTED BY:
ABHISEK TAH
SUPRAVA SETH
PRIYBRATA SWAIN
SOUMENDRA CH. DAS
SOUMYASHREE ROUT
ROSHLY DUNG DUNG
DEEPAK RN. MISHRA
UrsWorld Wear Ur style
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ROADMAP
y INTRODUCTION
y MARKETING MIX(4ps)
y STP
y CONCLUSION
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INTRODUCTION
With an Oath to prsence the art & craft of Our
land,we have come out with the concept of
Urs World which will provide You the
textile heritage of ODISHA that reflects the
true artistic capabilities of its people.
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SARIS AND SHERWANIS
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ACCESSORIES
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YOUTH ITEMS
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Urs World PRICING
y Price depends on the amount and type of art
given and the quality of fabric.
y We have adopted the survival method of
pricing.
y It has been decided after doing market survey
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Urs World PLACEThe boutique would be opened in BIGBAZAR.
We aim to attract all segments of the society.
We would like to put some exhibitions near the
college areas likeSAHEEDNAGAR.
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Urs World PROMOTIONLOCAL NEWSCHANNEL.
FM RADIO.
MOBILE SMS.
SPONSORSHING COLLEGE EVENTS.
OUT OF HOME ADVERTISEMENT
ONLINE ADVERTISEMENT
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S T P
S-SEGMENTATION
T-TARGETINGP-POSITIONING
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SEGMENTATION
GEOGRAPHIC:
CITY : Class II Cities and MetroCities
URBAN AREAS : Population of50000 And Above.
DEMOGRAPHIC:
AGE : 19-25years, 25-50years FAMILY SIZE : Single, Married,
Young,Teenager.
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SEGMENTATION (contd)
INCOME :
Middle (80000-120000)
Upper Middle (120000-160000)
High (1, 60.000 And Above)
PSYCHOGRAPHIC:
LIFESTYLE : Culture-Oriented, Modern
Oriented PERSONALITY : Ambitious
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BEHAVIORAL:
Occasion : Regular, Special
Benefits : Quality,comfortability,durability
User status : Firsttime user,Non user,Potentialuser
Readiness stage : Informed, Interested, Intendingtobuy
Attitudetowards product: Enthusiastic,positive
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TARGETING
It is divided into 2 Age groups:-
17-26 yrs.
27-50 yrs.
We have choose single segment concentration.
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POSITIONING
We have positioned our product
On the basis of unique attribute.
On the basis of price and quality.
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DISTRIBUTIONCHANNEL
MANUFACTURER
CUSTOMER
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SWOTANALYSIS
S-STRENGHTS
W-WEAKNESSES
O-OPPORTUNITY
T-THREAT
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SWOTANALYSIS
STRENGTH
Unique saris design
Customization
WEAKNESSES
People with ethnic
sense will value
OPPORTUNITY
Variety of products
THREAT
Strong and established
competitors
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CONCLUSION
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