Upload Cinema: Bringing curated online video to the big screen - Dagan Cohen (Upload Cinema, NL)

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Presentation by Dagan Cohen about Upload Cinema at the Second EUscreen International Conference on Use and Creativity, which took place at the National Library of Sweden, Stockholm, on September 15-16, 2011.

Transcript of Upload Cinema: Bringing curated online video to the big screen - Dagan Cohen (Upload Cinema, NL)

Video Cat Betrayed Girlfriend

http://www.youtube.com/watch?v=ih6W19KTlZo

Happy little accidents

Stage for talent

‘Internet native’ music videos

BIZAR experiments

Flashmobs & street actions

mash ups & remixes

Art films

Political, social statements

Each day over 3 billion videos are watched on

YouTubeLast year, 1 billion

Every 60 seconds, 48 hours of video is

uploaded Last year, 24 hours per minute

25% of all searches are video related

Youtube is the second search engine after google

how do you find the gems

among the millions of videos?

how we work

power of the masses

authority of the curator

Millions of videos Millions of videos

Topical themeTopical theme

Entries by audience, spotters, editorsEntries by audience, spotters, editors

longlist judged by community jurylonglist judged by community jury

Shortlist by editorial team + guest(s)

Shortlist by editorial team + guest(s)

Line-up by chief editor + guest curator

Line-up by chief editor + guest curator

Line-up by chief editor + guest curator

Line-up by chief editor + guest curatorFeature length film

To cinemasFeature length film

To cinemas

Millions of videos Millions of videos

Topical themeTopical theme

Entries by audience, spotters, editorsEntries by audience, spotters, editors

longlist judged by community jurylonglist judged by community jury

Shortlist by editorial team + guest(s)

Shortlist by editorial team + guest(s)

Line-up by chief editor + guest curator

Line-up by chief editor + guest curator

Line-up by chief editor + guest curator

Line-up by chief editor + guest curatorFeature length film

To cinemasFeature length film

To cinemas

Millions of videos Millions of videos

Topical themeTopical theme

Entries by audience, spotters, editorsEntries by audience, spotters, editors

longlist judged by community jurylonglist judged by community jury

Shortlist by editorial team + guest(s)

Shortlist by editorial team + guest(s)

Line-up by chief editor + guest curator

Line-up by chief editor + guest curator

Line-up by chief editor + guest curator

Line-up by chief editor + guest curatorFeature length film

To cinemasFeature length film

To cinemas

Millions of videos Millions of videos

Topical themeTopical theme

Entries by audience, spotters, editorsEntries by audience, spotters, editors

longlist judged by community jurylonglist judged by community jury

Shortlist by editorial team + guest(s)

Shortlist by editorial team + guest(s)

Line-up by chief editor + guest curator

Line-up by chief editor + guest curator

Line-up by chief editor + guest curator

Line-up by chief editor + guest curatorFeature length film

To cinemasFeature length film

To cinemas

Millions of videos Millions of videos

Topical themeTopical theme

Entries by audience, spotters, editorsEntries by audience, spotters, editors

longlist judged by community jurylonglist judged by community jury

Shortlist by editorial team + guest(s)

Shortlist by editorial team + guest(s)

Line-up by chief editor + guest curator

Line-up by chief editor + guest curator

Line-up by chief editor + guest curator

Line-up by chief editor + guest curatorFeature length film

To cinemasFeature length film

To cinemas

Millions of videos Millions of videos

Topical themeTopical theme

Entries by audience, spotters, editorsEntries by audience, spotters, editors

longlist judged by community jurylonglist judged by community jury

Shortlist by editorial team + guest

Shortlist by editorial team + guest

Line-up by chief editor + guest

Line-up by chief editor + guest

Line-up by chief editor + guest curator

Line-up by chief editor + guest curatorFeature length film

To cinemasFeature length film

To cinemas

Millions of videos Millions of videos

Topical themeTopical theme

Entries by audience, spotters, editorsEntries by audience, spotters, editors

longlist judged by community jurylonglist judged by community jury

Shortlist by editorial team + guest

Shortlist by editorial team + guest

Line-up by chief editor + guest

Line-up by chief editor + guest

Line-up by chief editor + guest curator

Line-up by chief editor + guest curatorFeature length film

To cinemasFeature length film

To cinemas

themes

Homemade Remakes

The Perfect Speech

Engineering The Body

Death On The Web

SFX

BEST VIRALS: 2008/2009/2010

developing the brand

now in 10 dutch cities,2 belgian + 2 spanish

collaborations

TYPO-FILM - GRAPHIC DESIGN MUSEUM

Saved by youtube - amnesty

Street art - boymans van beuningen

Remixing the city- nai

Hacking fashion - TV broadcaster avro

Bad endings - iffr

I am your biggest fan - lowlands

From niche to mainstream

Canon of youtube - ssba

Video Mass Karaoke Numa

Numahttp://www.youtube.com/watch?v=vn3JAqFZYKE

Web video awards 2010: ssba

television

second screen

most liked & shared video

Video: Rip Rich d

Video best liked video on TV

http://www.youtube.com/watch?v=JQRRnAhmB58

Lessons learned

Everything that can be film will be film

Everything that can be film will be film

Digitization, classification and online publication of video is just the beginning…

from cathedrals to mission post

Be where your audience is – decentralize distribution

the people are the media

the people are the media

Involve your audience in the process of making, selecting and spreading content

From offline to online and back

again exposure in traditional media is (still) valued

higher

Next?

1. expanding network of cinemas

2. extend offering to multiple

screens & channels

3. platform for crowdscourced & curated

video content

next theme:“me the media”

uploadcinema.netfacebook.com/uploadcine

madagan@uploadcinema.net