Post on 07-Dec-2014
description
LAWS OF MARKETING AND VIETNAM ONLINE
MARKET
Presented by Đặng Thế Vinh
Content
1. Overview of Vietnam online market
2. Laws of marketing in VN online market
3. VN online market trend
4. Some final thoughts
Vietnam Online Market
• Perspective:− 20 mil. Internet users, the youth: 80%− Average online time: 43 min. (TNS)− 30% users click ads− Game market value: 2007: 50
mil.USD 2008: 80 mil.USD (Vinasa)− Online advertising: 2008: 2,8 mil.USD
2010: 7,8 mil.USD (AC Nielsen)
Vietnam Online Market
Vietnam Online Market
• Limitation:
− Small market value
−Weak network infrastructure
− Lack of trained labour force
− Lack of information, law
Vietnam Online Market
• Poor services: Ngoisaoblog,
Techcombank
• Lack of creativity: Faceviet, Vietspace
• Hasty
The Law of Leadership
The Law of Leadership
• 06 – 02 – 1997: “Fatherland” magazine• 15 – 09 – 1999: “People”, “Labour” news−Limitation: digital editions of printed ones• 26 – 02 – 2001: Vnexpress• Advantage: update speed ; unprejudiced• Achievements: − Alexa: 4 – VN / 199 – World− 20.350.000 pageviews (Google, 2008)
The Law of the Category
• Kenh14.vn
− 2007
− VC Corp
− catchy
− hot news
− Alexa: 13 – VN
The Law of the Perception
• Yahoo 360! Blog
• World: Wordpress, Blogspot, Opera …
• Vietnam: Ngoisaoblog, Yobanbe, Yume …
• Yahoo 360! remains the 1st
Integrated Trend
• All – in – one Portal: VTC, FPT
• Social network: blog, music, video, search, news
• The Law of Line Extension
• The Law of Division
• The Law of Sacrifice
Final thoughts
• Laws of Marketing still true & useful
• Vietnam Companies:
−Big budget
−Human Resources
−Diversification & Customization
THANK YOU FOR YOUR ATTENTION