Open Innovation Meets Social Media

INGENUITY Don’t just get a leg up on the competition, get ‘em both up.

Interaction and involvement are key elements for open innovation as well as social media.

Companies need to build strong capabilities on this intersection if they want to out-innovate their competitors.

#1 Better understanding of markets, technology and trends

#2 Better access to new, potential external partners!

#3 Improved mindset, skills for employees!

Credit: OVO Innovation

Directive, invitational Directive, participative

Suggestive, invitational Suggestive, participative

Instructions

Invitations

Directed

None

Relatively few “Everyone”

80/20 to 50/50 in 3 years

“We are in the match-making business”

Social Graph - Relationships between individuals online

Interest Graph - Expansion and contraction of social networks around interests and events

7024

44 69

62

839

#1 Seed now to reap future benefits!

#2 It’s a people thing!

#3 It happens everywhere!

#4 Be practical!

Researchers

Speakers

Networkers Writers Digital natives

Get insights, become an influencer

Do business intelligence and become an influencer Identify people for the interest graph

A platform for sharing - and learning

Let’s stay in touch!

www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Google+: Stefan Lindegaard