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University Rankings & Rankers

Make up versus cultural change (strategies versus tactics)

3ed. International Conference & Workshop on University Web Rankings. CSIC, Madrid, Spain, 10/04/2011

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The Objectives

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Rankings…

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Possible objectives…

■ Number 1? (Better than MIT?)

■ Number 1 of your region?

■ Number 1 of your country?

■ Improve overall quality?

■ I have the quality, need more scientific visibility

■ Etc.

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My circumstances

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Context

■ Me versus Everybody (International Context)

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Context

■ Science Policy

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Cultural change

■ Transnational policy

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Context

■ National Higher Education Structure

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Context

■ Competitors trends

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Context

■ University model

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Context

■ Overall quality level

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Context

■ Where am I strong?

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What to do?

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Option A) Make up

Option B) Medium-

long term approach

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Option A) Make up

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Make up

■ Just factors?

Factor Webometrics THES ARWU SCIMAGO

SIZE X    

RICH FILES X    

VISIBILITY X    

G-FACTOR X    

GOOGLE SCHOLAR X    

PEER REVIEW   X  

EMPLOYER REVIEW   X  

% STAFF / STUDENTS   X  

% CITATION / STAFF   X  

% INTERNATIONAL STAFF   X  

% INTERNATIONAL STUDENT   X  

NOBEL ALUMNI     X

NOBEL STAFF     X

HIGH CITED     X

ARTS. ISI     X

Nature/Science Papers     X

SIZE / 5 KPI     X

CROWN INDICATOR X

DOCUMENTS SCOPUS X

NUMBER CITE X

CITE/DOCUMENT X

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Make up

■ Short Term versus Long Term

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Make up

■ Bad practices are easy to detect

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Make up

■ Bad practices don´t have to be evil

plagiarismtoday.com

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Make up

■ Scientific Research Production is not easy

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Make up

■ Tech is not the panacea

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Option B) Medium-

long term approach

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Cultural change

■ Lets broaden our minds

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Cultural change

■ Change everything?

Cultural change Strategic change

Tactic actions Measurable tasks

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Cultural change

■ University as an iceberg

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Cultural change

■ The key: to find the lever (s)

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Cultural change

■ Impact factor versus Web impact

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Cultural change

■ Impact factor versus Web impact

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Cultural change

■ The first: why and what for

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Cultural change

■ Think Hollistically: What to Measure

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Cultural change

■ Collaboration strategy / Tactics

The Royal Society

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Cultural change

■ Take decisions

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Cultural change

■ Take decisions

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Cultural change

■ Communication strategy

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Cultural change

■ Involve everybody

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Cultural change

■ Involve everybody

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Cultural change

■ Involve everybody

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Cultural change

■ Involve everybody

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Cultural change

■ Re-think research workflow

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Cultural change

■ Re-think research workflow

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Cultural change

■ Re-think research visibility strategies

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Cultural change

■ University Library is your hidden treasure

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Cultural change

■ Redefine your scientific social relationships

Webometrics.info

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Cultural change

■ Timeline

• Audit & Analysis• Strategic Approach Definition• Tactic Ideas Definition• KPI DesignShort Term

• Tactic Solutions Implementation • Strategic Solutions Planning • Staff mentoring

Medium Term

• Betatesting• Strategic Plan Launch • KPI measurement• Results evaluation and iterationLong Term

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Conclusions

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It depends

;- )

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Jorge Serrano-Cobosjorge@masmedios.com

HeadquartersC/Garcilaso 15-B46003 Valencia, SpainTel: 96 369 41 23Fax: 96 369 34 39info@masmedios.com

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