Post on 16-Nov-2014
description
18 April 2023
Building your game strategy on BlackBerry 10
28 April 2023
Casey YoonSenior Manager, Alliances & Business Development APACcyoon@blackberry.comTwitter: @caseyyoon
Brett BibbyProduct Evangelistbrettb@unity3d.com
38 April 2023
Why Game Developers Should develop on
48 April 2023 48 April 2023
58 April 2023
76,000,000 Blackberry fans can’t be wrong
Z10 Q10
68 April 2023
Very low device fragmentation
1280x720TouchDual Core 1.5 GHzQualcomm or TI4G LTE2GB RAMNFC SupportMicro SDSwappable battery
720x720Touch+HW keyboardDual Core 1.5 GHzQualcomm4G LTE2GB RAMNFC SupportMicro SDSwappable battery
78 April 2023 78 April 2023
• Slide on international opportunities
88 April 2023
BLACKBERRY CARES ABOUT SOCIAL APP DISCOVERYBBMTM Connected apps are 15x more likely to be downloaded
SOCIAL EXPERIENCE BUILT-IN TO APP WORLDIn BlackBerry 10, users recommend and can discover what their friends have downloaded. more, use more apps
DOWNLOAD MORE APPSThe fastest growing app store in the world – up by 226%. BlackBerry users download more than 2 million apps per day.
GENERATE MORE REVENUEAverage monthly revenue from a BlackBerry app is higher than on any other platform
BLACKBERRY PEOPLE WILL WANT IT
98 April 2023
C++/QtCascades
HTML5 BlackBerry®
WebWorks™
C/C++Native SDK
Java Android™
RuntimeActionScriptAdobe® AIR®
Open Ecosystem – Developers Decide
108 April 2023
Commercial BB10 release: 2Q2013
The top cross platform game engine support
118 April 2023
Developers want
Standards (POSIX, STL, open source, OpenGL, …)
A rock solid OS
Great tooling
Low device fragmentation
Smooth app submission
Users willing to pay!
BlackBerry IS serious about gaming!
128 April 2023
Social game discovery powered by ScoreloopThe Games: preloaded application on the home screen
of BlackBerry 10The best possible discoverability:
– Featured games banner– Games promoted in the 1st time flow– Social sharing and discovery: activity timeline– Marketing messages on the timeline– Recommend a game– Form a group and create a community (BBM Channels)
Discoverability drives downloads and revenueThe Games utilizes rich social information and offers ways to compare achievements with friends
138 April 2023
1. Streamline your development and design resourcesScoreloop SDK brings key social features: leaderboards, achievements, challenges to your game fast & easyDefault UI: developers can design custom UIs or utilize Default UI to present the scores, achievements
2. Better visibility to your gameSocial sharing, recommendation and comparison offer better visibility to higher number of social games on BlackBerry 10
3. Leverage viral marketingAll games will be social and social will drive discoverabilityAll social games will get visibility on BlackBerry World and on the Games app
Scoreloop: Connecting games and the people who play them
148 April 2023
• Unity support for Bluetooth HID Gamepads through the Gamepad library
• Steelseries FREE and Gametel gamepad supported out of the box
• Wii Remote game pad supported.
Gamepad Support
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It is super easy to port Unity games for BlackBerry 10!
• Full SKU support for all BlackBerry 10 Devices
• Every Unity mobile game out there can be ported to BlackBerry 10
• Super easy porting process – you will see!
• Monetization through BlackBerry Payment Services
• Out-of-the-box Gamepad Support
• Optimized for BlackBerry Z10 and Q10
168 April 2023
Brett in action!
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178 April 2023
Demo of Angry Bots
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188 April 2023
Unity Game
Unity Games
198 April 2023
BlackBerry 10 Now Offers More Than 100,000 Applications
Application catalog grew by more than 30,000 apps in the seven weeks since launch(since February 2:nd!)
The biggest and fastest growing app eco system for a new mobile platform
Industry-leading reach: available in over 160 countries
Carrier Billing with over 50 major carriers across35+ countries and expanding rapidly
208 April 2023
Source: RIM internal study; data to end of March 2012
• 102% weekly average sales increase
• Average revenue increases 100-300%
• Carrier billing makes up 34% of transactions
• Make payments flexible and easy
• Attracts new customers
• Increases discover
• 27% buy 2+ items each month
• 32% return to buy in the next month
• 25% spend more than $4.99/month
Increases customer reach
Drives sales and revenue
Customer loyalty
The Power of Carrier Billing
218 April 2023
• Shows customers a higher level of quality
• Your game stands out.
• May have higher profile in • Distinguished logo• BlackBerry World Marketing• Social & Digital Media
support• Direct Marketing support
Built For BlackBerry ProgramBenefits
228 April 2023
• Genuine Entertainment Value
• Built for BlackBerry form factor
• Wisely use Processing, Memory and Battery power
• Competitor port analysis
• Free of malicious content
• Provide a privacy policy
Built for BlackBerry Selection Criteria
238 April 2023
On BlackBerry 10
BlackBerry World
Will be the primary discovery vehicle for Applications on BB10
With BB10 peak and flow functionality App World will be a swipe away from the home screen
Your app can be featured in Blackberry World and displayed in Grouped Banner
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Feature Banner
Grouped Banner
248 April 2023
Signup here for Unity Pro for BlackBerry 10 Open Beta
developer.blackberry.com/games
Send email to:
cyoon@blackberry.com
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