Unit 6 Audiences

Defining Audiences Target Audience = Who its aimed atHow do we identify the target audience?Schedule/channelCertificateDemographics: Age, Gender, Location, Psychographics (interests):

Mainstreamers

Seek security, tend to be domestic, conformist, favour family brands. Nearly always the largest group

Aspirers Seek status, they are materialistic, typical younger people

Suceeders Seek Control. Strong opinions, and ideas. Likes stability. Typically older

Explorers Seek discovery. Likes to explore new ideas, values difference and adventure. Typically younger 

Reformers Seeks enlightenment. Likes to be challenged, can form own opinion, very aware of social issues

Audience Targeting

Producers need to know who their target audience is so they can create their product in the correct way.

This means the audience will get the PREFERRED READING

Which means they will agree with the product and understand it the way the producer wanted them to.

Getting it wrong?OPPOSTIONAL READINGS

0ppositional ReadingsThese come from people who are not the target

audience, or who disagree with the productYour age group may in fact have the

PREFERRED READING for GRAND THEFT AUTO. What do you think might be the preferred

reading of this game, the way the maker wants you to feel about it?

What do you think could be the oppositional reading? Who do you think would have this reading?

Mode of addressMode of address means the way the

product speaks to you

Does it have:A comical toneA serious toneA dramatic tone

It is supposed to make the audience feel a certain way

Mode of address

What is the mode of address (tone)?

How can you prove this?

How does it make you feel?

Mode of Addresshttp://www.youtube.com/watch?

v=YKYL_zcSfzc

Watch the opening sequence of ‘Friends’

What is the mode of address?How does it make you feel?

Technical CodesStuff we learnt in film studies unitCinematography ( shot, angle, Movement)Sound (Diagetic/Non Diagetic)Mise en scene (Costume & Makeup, Props,

Setting, Lighting, Facial Expressions and Movement)

Editing (Shot length and transition)Genre Narrative

You still have all the audio clips for this on Steph’s blog

GenreGenre means ‘kind’ or class’ and refers to a

‘type’ of media textTask:Note down the GENERIC CONVENTIONS

(what you would expect to see and hear ) in a science fiction film

http://www.youtube.com/watch?v=fdneFmLn0Sg&feature=related

Defining Audience Taskhttp://www.youtube.com/watch?

v=fdneFmLn0Sg&feature=relatedWatch the trailer againWho is the target audience, prove it by

looking at:CertificateWhat is in the film (narrative/ genre)Tell me their age and gender and their

psychographics

Who might have an oppositional reading?

Narrative Structures Narrative is storyline and structure Single strand (one plot line) multi stranded (lots of characters with lots

of different storylines, think Love Actually) Enigma Codes (puzzles we need the

character to solve and that keep us interested)

Character Types (Hero, victim villain) Flashbacks

Good Cop

Watch the clipIdentify Single/multi strandedThemesEnigma CodesCharacter Types

RepresentationsPeople or places in media products are re-

presentations of realityThey are easy for audiences to understand

and relate to

They way people are represented can be described as…PositiveNegativeStereotypical

StereotypesEasily spotted characteristics of a group or

place that then becomes a branding for everyone.

GeekWomenLads

For the three labels above, write down how they would stereotypically look and act.

FormulaTechnical code (the costume or dialogue)

that creates a representationIs it positive or negative?Is it stereotypical?How does it make the audience feel?

TaskLook at this advertwhat is being representedHow (positive/negative/stereotype)And what reaction the audience would

have?http://www.youtube.com/watch?

v=w9J_q2OUzis

The InbetweenersPairs or threes, create an A3 mind map

AudienceWhat is their age, gender,

psychographics?Who could have the

oppositional reading?Mode of addressWhat is the tone, how does it

make you feel?Genrewhat genre is it, what generic

conventions are in it ?how do you know?

Cinematography, sound (dialogue) mise en scene etc

narrativelinear or non linear?enigma (puzzles?)Representation of men, young peoplestereotype? nerd/geek/

typicl bloke?what bits show that

(cinematography, costume, sound etc)

http://www.youtube.com/watch?v=MXHtKdNelCQ

Assignment 1Follow the tasksPlan your prezi first and make sure your

notes cover each of the bullet point, use the inbetweeners slide to make sure you have covered everything.

Then write it up in your blogGive your blog the title Unit 6 Assignment 1