Unit 6 – Critical Approaches

Understanding how media producers create products for specific

audiences

Addressing Audience

Addressing or attracting audience is when a range of techniques are employed in order to encourage people to your product or service

Addressing Audience - Words

• Emotive words• Descriptive Words• Slogans

“ This is not just food this is M&S food”“Vorsprung Durch Technique”“The Cream of Manchester”“The King of Beers”“The best a man can get”

Addressing Audience - Images

Addressing Audience - Sounds

• Theme tune music e.g. Coca Cola

Sony Bravia – Jose Gonzalez Song fits with theme

Addressing Audience - Sequences

Addressing Audience - Colours

A design suite using vibrant colours which will appeal to its vast range of creative users

Addressing Audience - Fonts

Addressing Audience – Constructing Content

The content would be dependent upon the method or technique that you employ in order to effectively address your audience

Addressing Audience – Constructing Content

Considerations: --Layout-Captions-Anchorage-Narratives

Addressing Audience – Codes & Conventions

3 typesTechnical – (Camera technique + shots etc)

Symbolic – (Clothing, colours, scenes etc)

Written & Audio – (Music, verbal slogans, catchphrases etc)

The codes and conventions give meaning to the product or service rather than it just being text. They help the audience to contextualise and should therefore be considered in media related work.

Addressing Audience – Audience Feedback

Focus groups

Audience Panels

Trialing, testing and audience pilots

Audience Reviews

Complaints

Addressing Audience – Example

Addressing Audience – Q&A