Presenter: Michael B. Johnson, MBA, BBA, Dip Ed

*Sports Management

*

*Governing Bodies

*Football – Jamaica Football Federation

*Netball - Jamaica Netball

*Cricket – Jamaica Cricket Board

*Track & Field – Jamaica Athletics Administrative

Association

* Table Tennis - Jamaica Table Tennis Association

*Swimming – Jamaica Swimming Association

*

*Cricket – West Indies Cricket Board

*Football – Caribbean Football Union

*

•The 10 Bes Careers in Sports

*Physical Therapist

*Many teams employ full-time physical therapists.

They can also do well in private practice.

Media salary: $76,000

•

• Statistician Sports analytics is a growing profession. Median salary: $73,000

Sport Psychologist

Sports psychologists focus on mental preparation for top

performance.

Median salary: $69,000

Agent

Sports agents negotiate contracts and

endorsement deals.

Median salary: $65,000.

Public Relations Manager Public relations managers protect and promote the image of professional athletes and teams. Median salary: $58,000

*Advertising Account Executive

*Sporting events offer some of the top opportunities in advertising. Median salary: $45,000

•

Event Coordinator Event coordinators take care of seating, security, media, and many other behind-the-scenes necessities of sporting events. Median salary: $45,000

Broadcaster The most high-profile sports broadcasters can earn salaries close to the paychecks of the athletes they cover but many broadcasters report on local events and get paid a low per-game stipend. Median salary: $36,000

•

Photojournalist Many sports organizations hire their own staff photographers but the salaries of photojournalists have also been squeezed by the declining fortunes of newspapers and magazines. Median salary: $29,000

Coach Top-earning coaches make seven figures but there are also many coaches who earn very low wages working in middle and high schools. Many work part-time while holding down other jobs. Median salary: $28,000

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*Officiating – Umpires, Referees, time keepers

*Recreation Worker – Camps, YMCA

*Fitness Director – manage gyms

*

*Political

*Socio-cultural

*Economic

*Legal

Looking at the Global Marketing

Environment

Economic communities are free trade zones

created by nations to work toward common

goals in the regulation of international

trade

• European Union (EU)

• North American Free Trade Agreement (NAFTA)

• Caribbean Free Trade Agreement (CAFTA)

• South American Community of Nations (CSN) 19-11

The International Trade System

* Looking at the Global Sporting

Environment

Economic factors reflect a country’s

attractiveness as a market

• Industrial structure

• Income distribution

• Sport infrastructure

19-12

Economic Environment

* Looking at the Global Sporting

Environment

Economic Environment

Income Distribution

• Low-income households – football, cricket,

team sports

• Middle-income households – cross between

team & individual sports

• High-income households – Individual sports

19-16

* Looking at the Global Sporting

Environment

Political-Legal Environment

• Country’s attitude toward international

buying – equipment, talent

• Government bureaucracy – importation

• Political stability – type of government

• Monetary regulations – tax policies,

exchange rate, currency limitations

19-17

* Looking at the Global Sporting

Environment

Cultural Environment

Impact of Culture on Marketing Strategy for Sports

• Business norms

• Cultural preference

• Traditions

• Behaviors

19-20

*

A group of individuals that are elected as, or

elected to act as, representatives of the

stockholders to establish corporate

management related policies and to make

decisions on major company issues. Such

issues include the hiring/firing of executives,

coaches and executive compensation. Every

structured sporting organization must have a

board of directors

Definition of 'Board Of Directors

*

One of the two primary fiduciary

duties required to be discharged by

directors of a company. The duty of

care requires directors to make

business decisions after taking all

available information into account,

and then act in a judicious manner

that promotes the company's best

interests.

*

Directors are required to

exercise the utmost care in

making business decisions in

order to fulfill their fiduciary

duty. The other main fiduciary

duty is the duty of loyalty.

Fulfilled their duty of care by acting in a reasonably

prudent manner when making the decision

Conducted an adequate degree of due diligence

Acted in good faith