Post on 25-Feb-2016
description
Undiscovered Revenue … Realized
Unleashing the ProfitFound in Your Equity Customers
Turning Your Relationships Into Revenue, Part I
1. Slow down in new auto sales
2. Pre-owned auction prices are going up
3. Gas prices are on the rise
4. Supply concerns
5. Shift from prospect marketing to database management (expense control)
6. History repeats itself
Current Market Conditions
1. Sell more cars to current customers
2. Create used vehicle supply
3. Inventory management
4. Loyalty conditioning – Managed Services
Agenda
• Determine the current value for each vehicle
• Calculate a payoff
• Identify a specific term and rate based on buyer history
• Factor in all current rebates and incentives
• Match with “actual” inventory
• Identify Opportunities
Ask any of your managers to …
Quickly and easily set all criteria for your new equity campaign
View data mining results prior to loading target customers into campaign
Sell more to current customers – ad hoc
Analyze structure of previous deal
Appended up-to-date customer information -Including 48 month NCOA and Phone Numbers
Real time calculations of the Customer’sEstimated Equity Position
Sell more to current customers
Compare estimated payments for recommended vehicles in your inventory
Sell more to current customers
Review details about payment calculations!
Sell more to current customers
Identify customers who didn’t buy from your dealership (conquest) and present them with welcome info
Identify customers who can upgrade their vehicle that are coming in for an appointment or are in service NOW!
Sell more to current customers
We have the ability to capture late model year, quality vehicles to build PO inventory
Create a pre-owned vehicle supply
Move Aged Inventory!
Click on a vehicle to see customers who can reduce their payment by upgrading to your aged units.
Inventory management
View a list of customers specifically matched to this vehicle with lower payments.
Inventory management
Managed Marketing Services assist your efforts
- Live Voice
- Dynamic email
- First-class mail
Loyalty conditioning through Managed Services
1. Sell more cars to current customers
2. Create used vehicle supply
3. Inventory management
4. Loyalty conditioning
Undiscovered Revenue … Now Realized!
Wrap-up
Turning Your Relationships Into Revenue, Part I
Undiscovered Revenue … Realized
THANK YOU
East Coast Honda “Thank you for helping me be the #1 dealer in the state.”
71 new sales attributed to DealActivator in 60 days
20 trades acquired & sold from equity deals in 60 days
190 : Avg. /Mo. Sold Units
The PROOF is in the numbers
Honda Mall of Georgia
20 new sales attributed to DealActivator in 30 days
10 trades acquired & sold from equity deals in 30 days
275 : Avg. /Mo. Sold Units
The PROOF is in the numbers
Rick Case Honda“We achieved a 600 vehicle lift in six months.”
154 new sales attributed to DealActivator in 45 days
48 trades acquired & sold from equity deals in 45 days
451 : Avg. /Mo. Sold Units
The PROOF is in the numbers
Honda of Mentor
26 new sales attributed to DealActivator in 45 days
12 trades acquired & sold from equity deals in 45 days
261 : Avg. /Mo. Sold Units
The PROOF is in the numbers
Rick Roush “Best investment I’ve ever made!”
9 new sales attributed to DealActivator in first 20 days
2 trades acquired & sold from equity deals in first 20 days
140 : Avg. /Mo. Sold Units
The PROOF is in the numbers