Undiscovered Public

Knowledge & IA

@JimKalbach

Principal UX Designer Citrix

LIS Degree Rutgers University

How we can use IA Thinking

to

make the world a better

place

How we can use IA Thinking

to

make the world a better

place

1Physical

World

2Subjective

Reality

3Objective Knowledge

YOU ARE HERE

Knowledge can be public, yet undiscovered,

if independently created fragments are logically related, but never retrieved,

brought together, and interpreted.

Dietary Fish Oil

Raynaud‘s disease

“Imagine that the pieces of a

puzzle are independently

designed and created, and

that, when retrieved and

assembled, they then reveal a

pattern – undesigned,

unintended, and never before

seen.“

DON SWANSON

“Undiscovered Public

Knowledge“

Literature-based discovery

How we can use IA Thinking

to

make the world a better

place

How we can use IA Thinking

to

make the world a better

place

RetrievalAssemblyPatternsInterpretation

= Findability= Structure= Relationships= Sense Making

SWANSON IA THINKING

…to solve problems for people

Big Data

Volume – Large amounts

Variety – Different types

Velocity – Constantly changing

Big Data needs Big Judgment

Having the right tools to create and

interpret data displays is also vital.

Half of all employees find that

information from corporate sources is

in an unusable format. The best

companies avoid this problem by

deploying improved information

filtering and better visualization.

Big Data needs Big Tools

1. Representation

LinkedIn Maps

2. Interaction

3. „“Aboutness“

Categories!

Semantic Search

4. Time

Hans Rosling

Big Data needs Big Tools

1. Representation

2. Interaction

3. “Aboutness“

4. Time

• “Data scientists make discoveries while swimming in data.

• They are able to bring structure to large quantities of formless data and make analysis possible.

• They are creative in displaying information visually and making the patterns they find clear and compelling.”

The value of expertise is diminished in a world dominated by two trends:

the accelerating pace of innovation and the ubiquity of information. 

July 2012

The goal must be to expand

ourselves beyond one field of

focus and use our improved

access to information to solve the

… challenges we face as an

interconnected, global society. I

believe the time is now…to

embolden those disruptive

individuals to help innovate our

way out of the significant

challenges our planet faces today.

NAVEEN JAIN

1Physical

World

2Subjective

Reality

3Objective Knowledge

YOU ARE HERE

FindabilityStructureRelationshipsSense Making

IA THINKING

…to solve problems for people

> Hypothesis> Discovery> Meaning> Decision

IA INNOVATION

and to make the world a better place.

Thank You

Jim.Kalbach@Gmail.com

www.experiencinginformation.com