Understanding Us

@dknemeyerdirk.knemeyer.com

Friday, February 3, 2012

I believe the next great frontier of human endeavour relates to how we understand ourselves and each other, and use that understanding to dramatically improve the quality of the world and our lives.

Interaction designers should be centrallyfocused on these opportunities.

The rest of my life will be spent contributing to these solutions.

Friday, February 3, 2012

1992-1999: Studying and teaching, to become a philosopher

1999-2001: Ad agency, account side

2001-2002: Management consultant

2002-2004: UX agency, creative side

2004-2010: UX agency, entrepreneur

2010-forever: Improving the world thru creative production

Friday, February 3, 2012

curiousrelentlessintrovertedseriouscreativecontrollingcaringlovingimpatienteasily boredcommittedhonestangryunsettledauthentic

Friday, February 3, 2012

Chapter 1

Magic

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

“I would sooner believe that two Yankee professors lied, than that stones fell from the sky.”

- Thomas Jefferson, ~1790

Friday, February 3, 2012

“What, sir, would make a ship sail against the wind and currents by lighting a bonfire under her deck? I pray you, excuse me, I have not the time to listen to such nonsense.”

- Napoleon Bonaparte, ~1805

Friday, February 3, 2012

“Rail travel at high speeds is not possible because passengers, unable to breathe, would die of asphyxia.”

- Dr. Dionysius Lardner, ~1830

Friday, February 3, 2012

“Drill for oil? You mean drill into the ground to try to find oil? You’re crazy.”

- Professional drillers, 1859

Friday, February 3, 2012

“No one will pay good money to get from Berlin to Potsdam in one hour when he can ride his horse there in one day for free.”

- Kaiser Wilhelm I, 1864

Friday, February 3, 2012

“It’s a great invention but who would want to use it anyway?” (on the telephone)

- Rutherford B. Hayes, 1872

Friday, February 3, 2012

“(The light bulb is) good enough for our transatlantic friends...but unworthy of the attention of practical and scientific men.”

- British Parliamentary Council, 1878

Friday, February 3, 2012

“Man will not fly for 50 years.”

- Wilbur Wright, 1901

Friday, February 3, 2012

“We don’t know ourselves, we knowledgable people - we are personally ignorant about ourselves. And there’s a good reason for that. We’ve never tried to find out who we are - how could it happen that one day we could discover ourselves?”

- Friedrich Nietzche, 1887

Friday, February 3, 2012

Chapter 2

Mystery

Friday, February 3, 2012

What was the moment in your lifethat means the most to you?

Friday, February 3, 2012

Friday, February 3, 2012

What was the most awfulmoment in your life?

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Why do we know the geologic make-up of other planets, but do not have the tools to sustain good relationships?

Why do we study sciences we will never use, but do not take courses about

understanding the self and the other?

Why are at least four world powers planning trips to Mars, when we have gaping disparities between our citizens?

Why do we invest so much in technologies to add to the quantity of our lives, while

essentially ignoring the quality of our lives?

Friday, February 3, 2012

Chapter Last

Application

Friday, February 3, 2012

“What is the essence of the problem?”

- Marshall Ferdinand Foch

Friday, February 3, 2012

Coding is to UI Design...

...as Human Understanding is to Interaction Design

Friday, February 3, 2012

Sciences ofHuman Understanding

• Psychology

• Sociology

• Neuroscience

• Endocrinology

• Economics

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Friday, February 3, 2012

Interaction designers should lead this future.

• Make being a “user expert” core to your professional identity

• Gain at least a survey level understanding of major fields

• Deep dive into something, and keep learning

Friday, February 3, 2012

Thank you.

@dknemeyerdirk.knemeyer.com

facio.com

Friday, February 3, 2012