Post on 14-Apr-2017
PowerPoint Presentation
Understanding SearchAnd what to do about itSearch Engine Academy - @BethKahlichYoure Getting It All Wrong
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Beth Kahlichbeth@seotrainingdallas.com
Search Engine Academy - @BethKahlich
Who has been to SEO Seminars?Search Engine Academy - @BethKahlich
Goal look at SEO in a completely different wayPersonal philosophy
Foundational things that are often overlooked and done incorrectly
Must get these right before you can even get to more advanced
Set you up for good long-term digital marketing foundationSearch Engine Academy - @BethKahlich
General knowledge of SEO2008 not as many people knewNow much greater percentage
Result = MORE MISCONCEPTIONSSearch Engine Academy - @BethKahlich
1st Good MarketersSearch Engine Academy - @BethKahlich
Next Put in a format that Makes Google Happy
Search Engine Academy - @BethKahlich
Goal Relevant TrafficGet in front of right peopleNot all about volumeDoes that traffic convert?Search Engine Academy - @BethKahlich
Im Going to Make You #1 for ____No guarantees
Tactics chasing the algoPut your businessor your clients business at risk
Search Engine Academy - @BethKahlich
SEO Works Together (Not in a Silo)Search Engine Academy - @BethKahlich
Search Engine Academy - @BethKahlich
Some companies in this room think they are doing SEOSearch Engine Academy - @BethKahlich
Youve Got it All WrongSearch Engine Academy - @BethKahlich
Chasing the Google Algorithm
Search Engine Academy - @BethKahlich
Link signals constantly being updated# of linksAuthoritative Page RankRight back link text (anchor text)Relevant SiteWhats the content on the page thats referring you?Search Engine Academy - @BethKahlich
Example: Participating in a link networkSearch Engine Academy - @BethKahlich
Content signals constantly being updatedKeyword stuffingChange to no stuffingKeyword densityKeywords to topics HummingbirdIs your website/page talking about that topicSearch Engine Academy - @BethKahlich
You could be chasing this your whole life
Search Engine Academy - @BethKahlich
Doing SEO Organizations need to not think about it as SEO
Speaking to your target audience with content that is part of a comprehensive marketing planMaking sure that your website not getting in the way of Google understanding your contentSearch Engine Academy - @BethKahlich
Example:Trusting someone to do bloggingSearch Engine Academy - @BethKahlich
Example:Trusting someone to do bloggingSearch Engine Academy - @BethKahlich
Example: Marketing Automation CompanyNot speaking to target audience
Talking above the language of their target readerSearch Engine Academy - @BethKahlich
Example Car dealership adding content but doing it based on old info about GoogleSearch Engine Academy - @BethKahlich
Google Wants Clarity and AuthoritySearch Engine Academy - @BethKahlich
Quality and Simplicity => Clarity on Topics
Depth of information => Authority on Topics
Search Engine Academy - @BethKahlich
This is where you focus your ongoing efforts
Covering a Topic In-Depth Gets Results
Search Engine Academy - @BethKahlichBacklinko Blog - Apr. 8, 2016
Example: Dog friendly restaurants DallasSearch Engine Academy - @BethKahlich
What kind of topics to write aboutNo one wants to hear about just your businessSearch Engine Academy - @BethKahlich
What kind of topics to write aboutThink Laterally Dog friendly travel site talks about other dog friendly things
Think VerticallyOther dog related topics choosing the right pet foodSearch Engine Academy - @BethKahlich
This is why on-page optimization is so important!Search Engine Academy - @BethKahlich
Title Tag Doesnt have to matchBut you better still include the topic!Search Engine Academy - @BethKahlich
Meta Description Your Sales PitchIf it doesnt include topic Google may replaceSearch Engine Academy - @BethKahlich
With the heat index regularly topping 100 degrees these days, weve been on the lookout for relief from the oppressive sun. Were always game for...
Header TagsH1 Headline and H2 SubheadsNot a deal-breaker but why not?Search Engine Academy - @BethKahlich
ImagesName of image --- Alt TagsSearch Engine Academy - @BethKahlich
Content including the correct wordsSearch Engine Academy - @BethKahlich
Internal Linking of ContentSearch Engine Academy - @BethKahlich
Courtesy of Portent.com
Make it as EASY as POSSIBLE for Google to understand what our content is aboutSearch Engine Academy - @BethKahlich
Download my guide to the Perfect SEO Page Free linkSearch Engine Academy - @BethKahlich
Beth Kahlichbeth@seotrainingdallas.com
Search Engine Academy - @BethKahlich
Search Engine Academy - @BethKahlich
Search Engine Academy - @BethKahlich
Search Engine Academy - @BethKahlich