Post on 21-Jun-2015
description
Funding for this seminar
Agenda for Today• Morning: – Lindsay Green-Barber, CIR – Amy Shaw, KETC-TV/Nine Network, St. Louis
• Lunch
Agenda for Today• Afternoon:– Juan Sepulveda, PBS– Harmony Institute
• Additional Cases and Comments– Kathy Merritt, Public Radio International– Steven Mulder, NPR Digital Analytics– David LeRoy and Craig Reed, TRAC Media– Ken Ikeda and Erik Langner, Public Media Company
• An extended discussion, beginning with Tom Thomas, SRG
Agenda for Tomorrow
• Morning:– Jan Schaffer, J-Lab/American University– Todd Cunningham, Media Impact Center
USC/Annenberg– Noland Walker, AIR/Localore– Caty Borum Chatto, Participant Media/AU
• Lunch• Wrap-up Session
What? Who? How? To Track ImpactFilm “The Public” Journalism Reach AwarenessTV The press Public Media Engagement Human connectionWeb/social A region Documentary Reception InspirationMobile A Constituency Education Income SustainabilityVisualization Stakeholders Entertainment Inclusion DiversityGame Influentials Advocacy Co-production EmpowermentNewspaper Partisans Network building Capacity BuildingMagazine Innovation AdoptionInstallation Discourse shift Behavior ChangeTransmedia Mobilization Remedy
Policy ShiftX (the black swan)
What’s your “So What?”
If we ___________________ then ______________ will happen.
From Jessica Clark, Media Impact Funders
The So What? For Public Media
Impact is directly related to Core Service Mission
Financial Sustainability
Legacy Impact Metrics
Audience MeasurementTotal Revenues, all sourcesAudience-sensitive revenue
19971998199920002001200220032004200520062007200820092010201120120
500,000,000
1,000,000,000
1,500,000,000
2,000,000,000
2,500,000,000
Total Station Revenue(adjusted to 2012 dollars)
Total Rev PTV Stations Total Rev Radio Stations
Radio: +220 million (+29%)
Most comparisons: 2001 - 2012
TV: -$531 million (-24%)
0
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
700,000,000
Major Revenue Sources - All TV Licensees(Adjusted to 2012 dollars)
Individual Giving State/Local Tax or Univ CPB + Fed Grants BusinessFoundations
0
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
700,000,000
Major Revenue Sources - All Radio Licensees(Adjusted to 2012 dollars)
Individual Giving State/Local Tax or Univ CPB + Fed GrantsBusiness Foundations
0
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
Member Revenue – TV/Radio(adjusted to 2012 dollars)
TV Member Revenue Radio Member Rev
TV: -$152 million (-32%)
0.0
1,000,000.0
2,000,000.0
3,000,000.0
4,000,000.0
5,000,000.0
Member File (all stations TV/Radio)
# of TV Members # of Radio Members
TV: -1.31 million (-31%)
0
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
700,000,000
Philanthropic Revenue* - TV/Radio(Adjusted to 2012 dollars)
*Major Gifts + Foundation Support + En-dowment Inc.
Philanthropic Rev - TV Philanthropic Rev - Radio
0
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
700,000,000
State/Local Tax and Univ TV/Radio(Adjusted to 2012 dollars)
State/Local Tax or Univ - Radio Station/Local Tax or Univ - TV
TV: -$206 million (-39%)
What are we Looking to Accomplish?
• Clarify the streams of impact measurement
What are we Looking to Accomplish?
• Clarify the streams of impact measurement• Learn from recognized leaders, case studies
What are we Looking to Accomplish?
• Clarify the streams of impact measurement• Learn from recognized leaders, case studies• Move the conversation forward– Create/reinforce a network of public media
professionals focused on impact measurement– Negotiate an informal agreement: work together
for one year and meet again in six months– Identify work to be done, schedule follow-up
activities
Things to be done
• Identify key data points and sources• Identify low-cost/low-wear methods of data
collection and analysis• Identify promising tools for testing and
development• Communicate advances with two fields:
public broadcasting and non-profit journalism.
Follow up work• Convene a working group to summarize the
results of this session• Report to “the field” through Current and
network lists• Report to select conferences: PMBA in May;
PMDMC in July• Coordinate with Media Impact Funders• Schedule a fall follow-up meeting.