Uncorking Facebook A FACEBOOK ADVERTISING SUCCESS STORY

They say a fine wine gets better with age. Thanks to strategic thinking, creativity, and hard work, the same can be said for Lot18’s Facebook advertising efforts. Armed with the optimized targeting and bidding power of the Nanigans Ad Engine, Lot18 and OrionCKB uncorked a Facebook advertising strategy that delivered complexity and balance, with full-bodied results.

$$$Reduce Cost-per-Acquisition

BoostTotal # of Subscribers

Grow Market Share

ORIONCKB

Testhundreds of audiences &

creative combinations

createsegmented custom

audiences

testnew audiences with highest-performing

creative

reinvigorate audiences with new

creative

identifyfatigued audiences

and creative

58%Decreasein cost per acquisition

100%INCREASEin leads

52%increasein subscribers

The Results

When Lot18, a popular wine ecommerce site, invited us to review their ad program, the momentum they sought was a bit… flat.

The Processunlock

new audiences with lookalike affinity

analysis

“The OrionCKB team hit the ground running right from the start. We worked together to strategize, execute and optimize our Facebook efforts to get us to a whole new level. I’m excited to leverage their expertise to grow, expand and address any inevitable ‘growing pains’ along the way.” Greg Laptevsky, Acquisition Marketing Director at Lot18

The Goal