Post on 15-Feb-2017
uncharted landHar crowdsourcing en fremtid?
“It is undoubtedly easier to believe in absolutes, follow blindly, mouth received wisdom. But that is self-betrayal.”―John Ralston Saul
- At least 29 new crowdsourcing ventures promoted in the UK
- About half set up between 2010 and 2011
-Only four ended
Hvad er dit hvorfor?
Crowdsourcing: 5 ways to a better business, Shelley Kuipers, Co-Founder, Better Ventures at Better Ventures, SlideShare, May 2015
• Return on investment
• The cost of failure
Don’t ask!
"Forget about digital strategy, there is no such thing.
There is only a business strategy, which technology supports. And that starts with the customer (or voter in his case) " Harper Reed,
CEO of Modest Inc, CTO for Barack Obama's 2012 re-election campaign, CTO of Thredless
Lead Users1:1
community
Connected Community
Active households
Covered Household
Households with childrenBrand Affinity Pyramid, the LEGO group, Trolds Lange , 2014
Affinitetsmodel
300+
50.000+
Tasks = interaktion
SMART
Specific - Measurable – Achievable – Relevant - Timebound
Micro Tasks Citizen Science
Alle
Achievable • Unfamiliarity• Complicatedness • Objective Complexity
Metode/Opgave Analyse = kompleksitet
Lav
Høj
Kom
plek
sitet
Measurable Achievable - Timebound
CS: Om du vil det eller ej
• Recaptia Alle)• Undervisning
• Skoletjenesten (Alle)• Lær Gotisk håndskrift (Alle)
• Spil• App (FS)• Graduering af sværhedsgrader (1:1)
• Til de øvede• Undervisning
Dokumentation og reaktion
Netværksorganisation
Crowdsourcing, Wisdom of Crowds og Groupsourcing
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Døde
Insidens
Think Big – Act Big – Move Fast – og vær præcis!
Dirk Brockmann, 2014
Gis and Science, 2011
• On Location• Real time • Dynamisk
The Human Loop
• (Humans as) information source
• Measurement collection• Sensor data processing • Information sharing • Information fusion and analysis
• 5.553.000+ opslag på FB• 30.624.000+ kommentar på FB• 8.148.000 billeder på FB
• 10.416.000 tweeds • 180.000 billeder på Flickr• 2880 timer film på YouTube (2010)
På én time
Information Overload – Social Web ”Firehose”
Pacific Northwest National Laboratory (PNNL)A Precision Information Environment
Sean Moffitt Managing Director at CSW2