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Capturing Export Opportunities in New Zealand

©Ed Freeman, Photodisc, Getty Images©Joche

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Introduction

Let UKTI help you gain an understanding of the market, and source the opportunities and partners that best match your export strategy.

Presented by

Jeannine Walsh

Senior Trade Development Manager

UK Trade & Investment, British Consulate-General

Private Bag 92014, Victoria Street West, Auckland 1142

T: +64 9 303 5017

E: jeannine.walsh@fco.gov.uk

Eleanor ButterwickManager, Construction, Global Games, RussiaTrade Development Services, Invest Northern Ireland

Bedford Square, Bedford Street. BT2 7ES.T: +44 (0) 28 9069 8033  M: 07970731479

E: eleanor.butterwick@investni.comwww.investni.com   www.nibusinessinfo.co.uk

Paul Meikle

International Trade Adviser

UK Trade & Investment, Birmingham Chamber of Commerce

75 Harborne Road, Edgbaston, Birmingham| B15 3DH

T: +44 (0)121 6071821 M: +44 (0)7971144052

E:p.meikle@uktiwm.co.uk

Case study: Vic HandleyDeputy Group MD, Van Elle Limited

www.van-elle.co.uk

Kirkby Lane | Pinxton | Nottinghamshire | NG16 6JA

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Why New Zealand?

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Why New Zealand?Business, legal & cultural similarities Familiar business, legal & regulatory framework

Common language & customs

Gateway to Asia and Pacific Skilled, educated, multi-lingual workforce

Free trade agreements with China, the ASEAN nations and Singapore

Unique market Sound choice for SME companies new to exporting

Ideal test market for niche, high value & cutting edge technology products & services

24/7: as the first country to start each day, business has a head start in NZ

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A snapshot of NZNZ UK

Population 4.4 million 62 million

Global GDP ranking 2012 57th 6th

GDP growth est. 2013 2.5% 0.89%

GDP per capita ($US 2012)

$38,222 $38,514

Ease of doing business 2012

3rd 7th

Unemployment (June 2013)

6.4% 7.8%

Land mass – sq kms 263,310 242 000Source: Statistics New Zealand, World Bank, Office for National Statistics

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Key Growth Sectors

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New Zealand opportunities: InfrastructureInfrastructure activity on the rise. £13.7 Billion (outside Christchurch) in expenditure planned for the next four years over six main areas of infrastructure development

1. Transport (roads & rail)

2. Telecommunications

3. Energy (renewable)

4. Water

5. Social assets (affordable housing)

6. Construction

Contact jeannine.walsh@fco.gov.uk

© Chris Ryan, OjJO Images, Getty images

Christchurch – The Facts • 2 Major Earthquakes and 1000’s of aftershocks

• Area affected: 608 hectares including park

• 100000 homes damaged or destroyed

• 60% of businesses in City displaced

• 1200 buildings demolished in CBD

• 500 Kms damage to water & wastewater systems

• Damaged: 209 schools, 8 police stations, 9000 hospital rooms

• Severe disruption and damage to road, rail, communications, water, energy and social infrastructure

• Time to rebuild: 10-15 years

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Source: Wordpress

Christchurch Anchor Projects

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A City that Remembers and Welcomes

1. The Earthquake Memorial

A City that Remembers and Welcomes

2. Te Puna Ahurea Cultural Centre

A Green City 3. The Frame

A Green City 4. Te Papa Ōtākaro / Avon River Precinct

A Green City 5. The Square

A Prosperous City 6. Retail Precinct

A Prosperous City 7. Convention Centre Precinct

A Prosperous City 8. Health Precinct

A Prosperous City 9. Justice and Emergency Services Precinct

A Prosperous City 10. Innovation Precinct

A Vibrant City 11. Performing Arts Precinct

A Vibrant City 12. Central Library

A Vibrant City 13. Residential Demonstration Project

A Vibrant City 14. Metro Sports Facility

A Vibrant City 15. Stadium

A Vibrant City 16. Cricket Oval

An Accessible City 17. Bus Interchange http://ccdu.govt.nz/our-progress/announcements/market-update-29-august-2013

New Zealand Life SciencesMedical devices, biotechnology, pharmaceuticals, healthcare

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• NZ has one of the best funded public health sectors in the world, with health spend amounting to 9.3% of GDP

• Growing aged population will result in increased demand for healthcare and medical devices.

• Orthotics, physiotherapy, orthopaedic, aged care, and mobility assistance products will be the major opportunities

• High rate of workplace injuries provides opportunity for education resources, safety and medical devices to assist with prevention and rehabilitation

• In New Zealand the Government is the primary funder of pharmaceuticals

• New Zealand is a desirable location for clinical trials

• Local distribution is the most popular route to enter the New Zealand healthcare and medical sector

• Partnering opportunities exist: culture of collaboration

Contact jeannine.walsh@fco.gov.uk

New Zealand opportunities – Agritech

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• Opportunity exists to supply NZ farmers, biotechnology, and production companies with quality products to assist in producing the best end product possible

• Opportunities also exist for farming equipment, breeding, genetics, fertilisers

• Total investment in the New Zealand horticulture industry was valued at £17.9 billion in 2012

•Fieldays: largest Ag trade show in southern hemisphere

• Interest in innovative products for dairy, animal health, viticulture, aquaculture

Contact jeannine.walsh@fco.gov.uk

© Crown Copyright

New Zealand opportunities - ICT• Sector has grown 80% in past decade

•NZ is early adopter of technologies

•Small but well-defined environment for market testing

•The NZ ICT industry contributes nearly £10.96 billion towards the NZ economy each year.

• Growth in mobile applications, gaming & film animation

• NZ Govt spends £1.03 billion on ICT procurement per annum

•Focus on Health IT and Cyber Security

•Auckland creating an ICT Innovation Precinct

•Challenge: shortage of skilled IT professionals

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Contact jeannine.walsh@fco.gov.uk

© Crown Copyright

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New Zealand opportunities - Marine • Worth £1.13b to the NZ economy

• Marine industry expected to double in size over the next 10-15 years with major investments in infrastructure

• One of highest rates of boat ownership per capita worldwide

• Areas of local expertise include design, refit and service of super yachts through to small recreational boats, along with the manufacture of components and supplies

Contact barbara.harris@fco.gov.uk

© Adam Gault, OJO Images, Getty Images

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New Zealand opportunities - Creative & Media

Growth sector for NZ

NZ Global reputation for film & animation

• Screen: co-production and co-production into 3rd markets

• Music: live & sound engineering

• Design: product design and architecture

NZ companies are receptive to British design & keen for interchange of ideas

Contact barbara.harris@fco.gov.uk

© Crown Copyright

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New Zealand opportunities - Giftware & Homeware

Gifts and homeware with a British theme or representation are popular due to NZ’s British heritage

• High quality

• British themed

• Stylistic stationery

• Gift shows held 3 times/year

Contact barbara.harris@fco.gov.uk ©Crown Copyright

New Zealand opportunities - Education & Training

With a similar education philosophy and system UK products are favoured.

•Development of ICT in education infrastructure a priority area

•Noticeable shift in procurement from physical to digital/online

•New Partnership Schools

•Establishing Trades Academies

•Health & Safety training

Contact barbara.harris@fco.gov.uk

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©Crown Copyright

New Zealand opportunities - Oil and Gas

•NZ has substantial underexplored oil and gas reserves & provides 50% of own needs

•NZ aims to become a net exporter by 2013

•Government recently relaxed procedures  to encourage international exploration and development

•Two underexplored highly promising blocks currently up for tender  - Reinga and Great South Basin

Contact barbara.harris@fco.gov.uk

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©Punchstock

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UKTI New Zealand

Case Studies

In partnership with: UKTI South West

UKTI WebinarNew Zealand Opportunities

Presented by:

Vic HandleyDeputy Group Managing Director

Introduction to Van Elle

• Established in 1984.

• UK’s largest privately owned ground engineering contractor.

• Approximately 300 employees across the U.K.

• Projected turnover 2013/2014 £40m.

• 2013 Construction News Award Winner.

Introduction to Van Elle

• Established in 1984.

• UK’s largest privately owned ground engineering contractor.

• Approximately 300 employees across the U.K.

• Projected turnover 2013/2014 £40m.

• 2013 Construction News Award Winner.

Why New Zealand?

• Christchurch earthquake.

• An emerging need for ground engineering contractors.

• Similar culture.

• Relatively easy business setup.

• Long term prospects.

• Strong ex-pat community.

• Increased revenue potential.

Research

• DO YOUR RESEARCH!!...

• UKTI industry research and reports.

• Research available grants.

• Visit! Allow at least 2 weeks.

• Organise meetings prior to visit.

• Meet as many people as possible and get their views – competition – market.

• Do a business plan and cash flow projections.

• Choose the right people.

• Funding the business.

• Be patient.

• Feel free to ask me questions…

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UKTI New Zealand

How we can help

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What can UKTI New Zealand do for you?

Local knowledge: Tailored, experienced, impartial advice to maximise your chances of

succeeding in New Zealand

Product launch: In one of our function areas, or organised for you at an outside venue

Introduction service: To prospective business partners, distributors, suppliers and Govt bodies

Promotion: PR to local media, UKTI e-newsletters,

The ANZ OMIS - Joint Overseas Market Introduction Service (OMIS) offering for both Australia

and New Zealand

Trade Missions – to help unlock international opportunities

Reduce the cost and risk of entering the New Zealand market

©Joche

Eleanor Butterwick, Trade Division, Invest NI

Making sure Companies have the support to make best use of their time in the market

In-Market Research Support to set meetings and gain understanding of the market

Through UKTI (OMIS)

Access to Invest NI in-market advisers in the Asia Pac region if travelling beyond New Zealand.

Return to market visits

– 3 return visits within 1 year of participating on an Invest NI event

– Invest NI offers financial support in line with mission support based days required for meetings• 50% economy airfare• Up to £75 per night

Legal Services

– International contracts/ distribution / agency agreements– 50% of costs (excl VAT) up to £10,000 per year

– Translation of marketing materials – Support as above

Business Information Centre

Located in Bedford Square & fully accessible (appointments necessary)

Desktop research with a comprehensive range of worldwide business directories,

company databases, market research and business related information

Access to published reports (10% free)

Contact:

Sector mission: Eleanor.Butterwick@investni.comTel: 028 90698033

Or : naomi.magowan@investni.comTel: 028 90698132

UKTI WM Trade Mission – December 2013

Dates: 02 Dec – 06 Dec

Visiting: Sydney & Melbourne

Sectors:•Business, Consumer & Financial services

•Education & Training

•Digital Media & Creative Industries

•Advanced Engineering (Automotive, Rail & Aerospace)

•Healthcare

•ICT

•Retail & E-Commerce

•Food & Drink

•Infrastructure

Cost: £306 (ex VAT) Mission Fee

Support available for eligible companies via local UKTI teams (English regions). Participants from NI, Scotland or Wales must contact their equivalent organisation.

Contact: p.meikle@uktiwm.co.uk

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UKTI New Zealand

Next Steps

Next StepsLet’s talk in more detail about your market entry strategy!

Contact your local UKTI International Trade Adviser: www.ukti.gov.uk

Contact Senior Trade Development Manager, Jeannine Walsh jeannine.walsh@fco.gov.uk

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