UK Guardian Channels

2m Monthly Unique Browsers

1.7m Monthly Unique Users

666k Daily Unique Users

5m Monthly Page Views

UK Guardian Channel:Guardian News

Source: Comscore (UK), Adobe Omniture, TGI Clickstream

UK Average GuardianNews User

50:50 47:53Gender (Female:Male)

51% 59%Age (25-54)

55% ABC1 65% ABC1Social demographic

32% 49%Household income > £50k

35% - London

Location:

8% - South

9% - North West

14% - Midlands

Statements Index Index

Advertising on internet more relevant than other advertising

Banner Ads Help Me Find Interesting Things On The Web

100

I Am Interested In Other Cultures

100

100

190

156

122

Twitter followers: 553k+

Twitter followers: 553k+

904k Monthly Unique Browsers

682k Monthly Unique Users

39k Daily Unique Users

2.23m Monthly Page Views

UK Guardian Channel:Guardian Travel

Source: Comscore (UK), Adobe Omniture, TGI Clickstream

UK Average GuardianNews User

50:50 50:50Gender (Female:Male)

51% 64%Age (25-54)

55% ABC1 67% ABC1Social demographic

32% 50%Household income > £50k

26% - London

Location:

8% - Yorkshire

9% - South East

11% - North West

17% - Midlands

Statements Index Index

I enjoy planning holidays

I try to go somewhere different on holiday every time

100

I prefer to take holidays off the beaten track

100

100

225

212

187

Twitter followers: 271k+

Twitter followers: 271k+

1.2m Monthly Unique Browsers

880k Monthly Unique Users

62k Daily Unique Users

3.2m Monthly Page Views

UK Guardian Channel:Guardian Business

Source: Comscore (UK), Adobe Omniture, TGI Clickstream

UK Average GuardianNews User

50:50 40:60Gender (Female:Male)

51% 56%Age (25-54)

55% ABC1 67% ABC1Social demographic

32% 46%Household income > £50k

37% - London

Location:

8% - Central Scotland

10% - North West

17% - Midlands

Statements Index Index

It Is Important To Be Well Insured For Everything

Am Usually The First Amongst Friends To Know What's Going On

100

I Look On The Work I Do As A Career Rather Than Just A Job

100

100

135

130

120

888k Monthly Unique Browsers

670k Monthly Unique Users

25k Daily Unique Users

2.1m Monthly Page Views

UK Guardian Channel:Guardian Environment

Source: Comscore (UK), Adobe Omniture, TGI Clickstream

UK Average GuardianNews User

50:50 48:52Gender (Female:Male)

51% 70%Age (25-54)

55% ABC1 65% ABC1Social demographic

32% 74%Household income > £50k

Location:

13% - Midlands

15% - Central Scotland

21% - North West

15% - London

Statements Index Index

It Is Important To Be Well Informed About Things

I Would Be Willing To Volunteer My Time For A Good Cause

100

When I Need Information The First Place I Look Is The Net

100

100

128

127

112

1.7m Monthly Unique Browsers

1.3m Monthly Unique Users

61k Daily Unique Users

4m Monthly Page Views

UK Guardian Channel:Guardian Technology

Source: Comscore (UK), Adobe Omniture, TGI Clickstream

UK Average GuardianNews User

50:50 38:62Gender (Female:Male)

51% 62%Age (25-54)

55% ABC1 69% ABC1Social demographic

32% 46%Household income > £50k

36% - London

Location:

9% - Central Scotland

11% - North West

12% - Midlands

Statements Index Index

Advertising Helps Me Choose What I Buy

When I Need Information The First Place I Look Is The Net

100

Am Influenced By Comments/Reviews Posted Online By Others

100

100

161

187

149

Twitter followers: 1.9m+

Twitter followers: 1.9m+

1.4m Monthly Unique Browsers

1.04m Monthly Unique Users

69k Daily Unique Users

3m Monthly Page Views

UK Guardian Channel:Guardian Money

Source: Comscore (UK), Adobe Omniture, TGI Clickstream

UK Average GuardianNews User

50:50 52:48Gender (Female:Male)

51% 68%Age (25-54)

55% ABC1 68% ABC1Social demographic

32% 44%Household income > £50k

32% - London

Location:

9% - Yorkshire

9% - South

21% - Midlands

Statements Index Index

I'm Interested In Financial Services Advertising

I am more aware of my personal finance than I used to be

100

I Look For Profitable Ways To Invest My Money

100

100

176

164

139

2.1m Monthly Unique Browsers

1.3m Monthly Unique Users

126k Daily Unique Users

10m Monthly Page Views

UK Guardian Channel:Guardian Comment is Free

UK Average GuardianNews User

50:50 62:38Gender (Female:Male)

51% 57%Age (25-54)

55% ABC1 70% ABC1Social demographic

32% 48%Household income > £50k

39% - London

Location:

7% - Yorkshire

9% - North West

13% - Midlands

Statements Index Index

I Am Interested In Other Cultures

I Am Interested In International Events

100

I Am An Optimist

100

100

195

126

119

Sources: Comscore (UK), Adobe Omniture, TGI Clickstream (compared to rest of the online populations)

2.43m Monthly Unique Browsers

2.4m Monthly Unique Users

255k Daily Unique Users

11.4m Monthly Page Views

UK Guardian Channel:Guardian Sport

UK Average GuardianNews User

50:50 32:68Gender (Female:Male)

51% 57%Age (25-54)

55% ABC1 64% ABC1Social demographic

32% 47%Household income > £50k

36% - London

Location:

8% - South

11% - North West

13% - Midlands

Statements Index Index

I Really Trust The Guardian

Find Online Advertising More Entertaining Than Other Ads

100

I Usually Watch Sports Coverage

100

100

275

145

140

Sources: Comscore (UK), Adobe Omniture, TGI Clickstream (compared to rest of the online populations)

Twitter followers: 247k+

Twitter followers: 247k+

740k Monthly Unique Browsers

562k Monthly Unique Users

58k Daily Unique Users

2.2m Monthly Page Views

UK Guardian Channel:Guardian Culture

UK Average GuardianNews User

50:50 46:54Gender (Female:Male)

51% 58%Age (25-54)

55% ABC1 65% ABC1Social demographic

32% 57%Household income > £50k

38% - London

Location:

9% - South

11% - North West

15% - Midlands

Statements Index Index

Heavy Cinema Goers

I Am Interested In The Arts

100

Music Is An Important Part Of My Life

100

100

145

136

131

Sources: Comscore (UK), Adobe Omniture, TGI Clickstream (compared to rest of the online populations)

2.5m Monthly Unique Browsers

1.6m Monthly Unique Users

115k Daily Unique Users

9.1m Monthly Page Views

UK Guardian Channel:Guardian Life & Style

UK Average GuardianNews User

50:50 56:44Gender (Female:Male)

51% 63%Age (25-54)

55% ABC1 67% ABC1Social demographic

32% 47%Household income > £50k

47% - London

Location:

6% - South

9% - North West

11% - Midlands

Statements Index Index

I Have A Practical Outlook On Life

I Like To Keep Up With The Latest Fashions

100

I Am Interested In Other Cultures

100

100

140

139

132

Sources: Comscore (UK), Adobe Omniture, TGI Clickstream (compared to rest of the online populations)

Guardian Verticals

4.5m Monthly Unique Browsers

1.4m Monthly Unique Users

170k Daily Unique Users

29m Monthly Page Views

UK Guardian Channel:Guardian Football

Sources: Comscore (UK), Adobe Omniture, Experian Mosaic Profiles

UK Average GuardianNews User

50:50 28:72Gender (Female:Male)

51% 63%Age (25-54)

55% ABC1 68% ABC1Social demographic

32% 49%Household income > £50k

Top three Mosaic types using Guardian Football:

Liberal opinions 19.09%

Suburban mindsets 11.01%

Professional rewards 8.46%

33% - London

Location:

6% - Yorkshire

11% - North West

22% - Midlands

2.1m Monthly Unique Browsers

869k Monthly Unique Users

84k Daily Unique Users

6.3m Monthly Page Views

UK Guardian Channel:Guardian Politics

UK Average GuardianNews User

50:50 34:66Gender (Female:Male)

51% 51%Age (25-54)

55% ABC1 70% ABC1Social demographic

32% 52%Household income > £50k

Statements

44% - London

Location:

7% - Yorkshire

9% - North West

12% - Midlands

Index Index

I'm Interested In Financial Services Advertising

I Am Interested In Other Cultures

100

I Would Like To Set Up My Own Business One Day

100

100

204

168

133

Sources: Comscore (UK), Adobe Omniture, TGI Clickstream (compared to rest of the online populations)

4m Monthly Unique Browsers

887k Monthly Unique Users

60k Daily Unique Users

8m Monthly Page Views

UK Guardian Channel:Guardian Film

UK Average GuardianNews User

50:50 45:55Gender (Female:Male)

51% 58%Age (25-54)

55% ABC1 69% ABC1Social demographic

32% 43%Household income > £50k

34% - London

Location:

7% - Yorkshire

13% - North West

20% - Midlands

Statements Index Index

Am Usually The First Amongst Friends To Know What's Going On

I Am Interested In Other Cultures

100

The Qual.Of Human Contact Been Improved Through Technology

100

100

226

150

144

Sources: Comscore (UK), Adobe Omniture, TGI Clickstream (compared to rest of the online populations)

4m Monthly Unique Browsers

943k Monthly Unique Users

52k Daily Unique Users

8m Monthly Page Views

UK Guardian Channel:Guardian Music

Sources: Comscore (UK), Adobe Omniture, TGI Clickstream (compared to rest of the online populations)

UK Average GuardianNews User

50:50 40:60Gender (Female:Male)

51% 63%Age (25-54)

55% ABC1 70% ABC1Social demographic

32% 56%Household income > £50k

32% - London

Location:

8% - Central Scotland

11% - North West

20% - Midlands

Statements Index Index

The Qual.Of Human Contact Been Improved Through Technology

Music Is An Important Part Of My Life

100

I Am Interested In The Arts

100

100

188

162

154

Guardian Channels Worldwide

9m Monthly Unique Browsers

7m Monthly Unique Users

434k Daily Unique Users

26m Monthly Page Views

UK Guardian Channel:Guardian World News

UK Average GuardianNews User

50:50 47:53Gender (Female:Male)

51% 59%Age (25-54)

Top countries consuming Guardian Technology around the world…

UK US Canada Australia Germany

Sources: Comscore (Worldwide), Adobe Omniture

5m Monthly Unique Browsers

3.2m Monthly Unique Users

168k Daily Unique Users

8.3m Monthly Page Views

UK Guardian Channel:Guardian Technology (Global)

Sources: Comscore (Worldwide), Adobe Omniture

UK Average GuardianNews User

50:50 30:70Gender (Female:Male)

51% 63%Age (25-54)

Top countries consuming Guardian Technology around the world…

UK US Canada India Australia