Post on 24-Jan-2018
Copyrighted © Glassdoor, Inc. October 2015
Webinar Tips for Attendees • You can connect to audio using
your computer’s microphone and speakers.
• Or, you may select “Use Telephone” after joining the Webinar.
• All lines will be muted to avoid background noise.
• You can ask questions at any time by typing them into the Questions Pane.
Copyrighted © Glassdoor, Inc. October 2015
Featured Speaker
Ravi EdwardsClient Relationship Director
@rav1oli
Copyrighted © Glassdoor, Inc. October 2015
Agenda• Today’s Candidates & Their
Decision Making Process• What is an Employer Brand? • Employer Capabilities &
Glassdoor Offerings• Live Demonstration • Q&A
Copyrighted © Glassdoor, Inc. October 2015
Why? Candidates Decision Making Process Has Changed
7
+
HiringManager
Recruiter
CareerPage
HiringManager
Recruiter
CareerPage
TodayYesterday
EmployersPerspective
EmployersPerspective
Candidates rely on bothPeers & Employer Insight
Candidates rely onEmployers Insight Only
Copyrighted © Glassdoor, Inc. October 2015
Launched: 2000
Travel
Reviews and Ratings Help Inform Decisions
Since 1995 decisions have been made on reviews…
Local
Launched: 2004
Products
Launched: 1995
Copyrighted © Glassdoor, Inc. October 2015
Where you workis one of the
most important decisionsyou’ll make in your life.
Copyrighted © Glassdoor, Inc. October 2015
96%
of job seekers say it’s important to work for a company that embraces
transparency
Glassdoor U.S Site Survey, October 2014
Candidates Are Hungry for Information
Pros Good opportunity to learn a lot
Work-life balancecan be toughCons
Company BenefitsStock & Health“Exceptional benefits package. Great stock and health options”
Interview QuestionsSales Representative“Make sure to research companies growth strategy”
SalarySoftware Dev Engineer107k (1,448 Salaries)
Company.com
2.7K Reviews
78% Approve
Reviews3.3“Opportunity like nowhere else”
Copyrighted © Glassdoor, Inc. October 2015
Candidate Behavior Today
13
83% of recruiters describe today’s talent market as candidate-driven.
Candidates are wary of employer messages.
Employees are 3X more credible than the CEO when talking about work conditions.
75% turn to peers before making their own decisions about a brand.
Innovation and the Earned Brand, Edelman, 2015
Trust Barometer, Edelman, 2014
Recruiter Sentiment Study, MRINetwork, 2014
Copyrighted © Glassdoor, Inc. October 2015
Glassdoor’s Value
14
Fastest Growing U.S. Job SiteAs compared to LinkedIn.com, Indeed.com, Monster.com and CareerBuilder.com
4 in 5 Glassdoor users are actively looking for jobs or open to better opportunities
Glassdoor U.S. Site Survey, October 2014
Custom-defined ranking, based on avg. monthly unique visitors. ComScore MediaMetrix Multi-Platform Reports, Sept ‘13 – Aug ‘14 and Sept ‘14 – Aug ‘15
Nearly 10M Reviews on 445,000+ Companies
Glassdoor Internal Data, September 2015
Copyrighted © Glassdoor, Inc. October 2015
“Your brand is what otherpeople say about you when
you’re not in the room.”
Jeff Bezos – Founder & CEO, Amazon.com
Copyrighted © Glassdoor, Inc. October 2015
Would current
employees
recommend
your
organization to a friend?
What are
job seekers
saying
about you
onsocial?
What is
your
company
rating
onGlassdoor?
Ask Yourself…
Copyrighted © Glassdoor, Inc. October 2015
would not take a job with a company that had a bad reputation, even if they were unemployed!
69%
Source: Allegis Group Services Study, August 2012 (1,010 US Workers)
Copyrighted © Glassdoor, Inc. October 2015
STRONGEMPLOYER BRAND
High Brand Awareness
Retention
More Job Offers Accepted
Revenue Goes Up
More Quality Applicants
Lower Cost-Per-Hire
Higher Number of Referrals
POOREMPLOYER BRAND
Low Brand Awareness
Attrition
Declined Offers
Low Productivity
Long time-to-hire
High Cost-Per-Hire
Poor Referral Programs
vs.
Copyrighted © Glassdoor, Inc. October 2015
increase in the quality of the candidate pool54%
Employers that invested in employer branding reported…
Source: CEB Report 2014
Copyrighted © Glassdoor, Inc. October 2015
Proven Results Across All Industries Company Size
Tech FinanceSource: Glassdoor Client Case Studies
Consulting Media
+
-
Top 5 Source of Hire
145% Increase in Brand Awareness
21
Reduced Cost-Per-Hire by 88%
Copyrighted © Glassdoor, Inc. October 2015
Our SolutionsJob Advertising
Display Advertising
• Increase Brand Awareness
• Target Candidates Researching Competitor Profiles
• Diversity & Inclusion Campaigns
• Share Your Story
• Eliminate Competitors’ Jobs
• Feature Your Open Positions
• Source Quality Applicants
• Demographic Targeting
• Recruit across channels and devices
• Track overall brand awareness
• Analyze employee sentiment
• Benchmark against competitors
Analytics
Enhanced Profile
Copyrighted © Glassdoor, Inc. October 2015
Free Employer AccountClaim Your Glassdoor Profile
25
1 Manage your company information
2 Respond to reviews
3Measure your brand awareness and demographics of your candidates today
4Benchmark your brand awareness against competitors