Post on 07-Jul-2015
description
PiQ Audience Report: UK Gaming Community of 30K Tweeters Data from: 3rd Oct – 3rd Nov 2014
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UK Gaming Overview
Users tweeting about Gaming are much more likely to be male, but roughly 1 in 5 are female. They are very regular tweeters.
Male 81%
Female 19%
Gender This audience of 30K sends around
40K
Tweets per day on average
UK Gaming Audience Top Hashtags (3rd Oct – 3rd Nov 2014) Hashtag Cloud
WHAT this is
Shows the top hashtags used by audience
Size of word shows volume
Saturation of word shows relevance
HOW to use it
Identify key topics which audience discusses
Plan content around this
MORE
The dashboard edition of PiQ updates this data daily and provides per-hashtag analytics for precision targeting
The battle between Xbox and Playstation for Gamers’ hearts is clear in the hashtag cloud. This audience also talks regularly about TV and sport, and some politics. And, of course, #gamergate has been a hot topic.
UK Gaming – Top Influencers!WHAT this is
Shows the top Human influencers within the community
They are ordered by their degree of influence over other people in the audience (CPI)
HOW to use it
You can use this to identify the key influencers in the Gaming community
MORE
Well known gaming YouTubers make the cross-over to Twitter to take the top 4 spots here.
Xbox Social Marketing Manager Graeme Boyd also has considerable influence within this audience despite haivng far fewer followers than others.
CPI PI Fllwrs Bio
Tom Cassell @ProSyndicate
96 90 1.48M British Let’s Player and vlogger. First person to reach 1m followers to his Twitch channel.
Matt Craig @MattHDGamer
93 83 322K FIFA YouTuber
Ali-A @OMGitsAliA
93 85 770K YouTuber – The Call of Duty guy // Minecraft Server
Martyn Littlewood!@InTheLittleWood!
90! 84! 258K! Student Radio Award winner, Media graduate & Gameplay Commentator in YOGSCAST
Graeme Boyd!@AceyBongos!
90! 76! 38K! Social Marketing Manager, Xbox EMEA. Proud Ambassador for @SpecialEffect. All views mine and info provided with no warranty or guarantee.
UK Gaming – Top Outside Influencers!WHAT this is
Shows the top influencers who are not part of the community
These influencers influence the UK Gaming Audience although they’re not directly related to gaming
HOW to use it
You can use this to better understand what your audience are interested in
More
This audience’s tastes and hobbies can be clearly seen in this list of influencers
Swedish gaming vlogger Pewdiepie comes above actor/comedian Simon Pegg and footballer Rio Ferdinand – both of whom are fond of gaming themselves
CPI PI Fllwrs Bio
Gary Lineker!@GaryLineker!
96! 93! 3.3M! Match of the Day Host and former England Footballer
Ricky Gervais!@RickyGervais!
95! 95! 6.5M! Multi Emmy, Bafta, & Golden Globe-winning Writer, Director, Actor, Producer, Author and Stand up Comedian. Oh, and One Trick Pony :)
Felix Kjellberg @pewdiepie
94 93 4.4M YouTube Gamer/Commentator
Simon Pegg!@SimonPegg!
93! 94! 5M! Actor/writer - Spaced, Shaun of the Dead, Hot Fuzz, Paul, World's End. Also, secret agent, starship engineer and diesel weasel. GSOH. Must love dogs.
Rio Ferdinand @RioFerdy5
92 94 6M QPR and former England Footballer
UK Gaming – Top Female Influencers!WHAT this is
Shows the most influential female tweeters within the community
They are ordered by their degree of influence over other accounts in the audience (CPI)
MORE
Despite the fact that the majority of top influencers in this audience are male, there is a large community of female gamers influencing the discussions taking place here
CPI PI Fllwrs Bio
Kaeyi Dream @KaeyiDream
87 71 49K YouTuber, Gamer, Spoonie, Mother of Cats, Pegasister & One Half Of @itldream !
Hollie Bennett @HollieB
86 62 10K Part of PlayStation Access and Digital and Community Manager for PlayStation UK. Ex-BandaiNamco and ex-Destructoid.
Lucy James @LucyJamesGames
86 62 12K Doer of video things @gamespot. I can't believe it either. All views my own.
Julia Hardy @ItsJuliaHardy
84 66 15K Video Games & Tech Presenter- @SkyNews Sunrise @SBGamesGadgets @BAFTA @BBCR1 @Gfinity
Leigh Alexander @LeighAlexander
84 81 70K gaming & social media culture journo: gamasutra, edge et al. recently: slate, cjr, guardian, new statesman, atlantic. author of BREATHING MACHINE. agenda-pusher
UK Gaming – Top Non-Human Influencers!WHAT this is
Shows the most popular brands and organisations within the community
They are ordered by their degree of influence over other accounts in the audience (CPI)
HOW to use it
FIFA and Titanfall are the outstanding games with their own accounts, both have hugely popular multiplayer modes
GAME is the top games retailer
IGN is the top review site
And Scuf Gaming, creator of expert gaming controllers, takes the 5th spot
CPI PI Fllwrs Bio
EA Sports FIFA @EASportsFIFA
97 92 2.2M Rated (E) for Everyone. Official EA SPORTS account for the FIFA franchise.
Game.co.uk @GAMEdigital
96 81 168K You've found the official Twitter of GAME head office!
IGN @IGN
96 92 2M IGN is the place for video game news, game reviews and previews, guides, videos, walkthroughs, cheats, movie trailers, E3, and everything else you love.
Titanfall @Titanfallgame
93 85 283K Official Titanfall Twitter. Now Available on Xbox One, PC, and Xbox 360!
Scuf Gaming @ScufGaming
92 83 465K SCUF controllers - used by over 85% of Pro's! Play CLAW without injuring your hands. We invented Paddles & Hair Trigger mechanism. Comp approved MLG,EGL etc.
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