Post on 26-Aug-2020
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The lifecycle of the apple...
Spring, the apple tree blooms in all its glory
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Summer, the fruits develop rich colours and new growth appears
Autumn, experienced apple farmers harvest the mature apples
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This is the story of how Lediberg Group have adapted the fruit from the humble
apple tree to create an innovative and sophisticated range of notebooks and lifestyle
products. Before we can invent our sophisticated collection we have to ensure the raw
product is taken through the seasons to ensure a quality product is produced.
Winter - in winter the apple tree rests.
Spring - early Spring and the apple trees branches are covered with small buds of joy.
As Spring warms our orchard, bees are busy pollinating and our apple tree blooms in
all its glory before bearing its fruit.
Summer - as the apples grow bigger they change colour and reveal their round shape.
The crops are nurtured with dedication and experience ensuring the apples grow rich
in nutrients.
Autumn - the apples ripen, the fruits are of a deep colour and after a long wait the
apples have reached maturity and the harvest begins.
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Why the apple?
The appeel collection refl ects the everyday colours of our most loved apples.
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The apple is valued for its daily nourishment, pure juices,
delicious preserves and diverse varieties to suit all tastes.
Lediberg Group have now identifi ed the parts of the apple that
have been traditionally discarded and through an exclusive
pioneering technique can now use what was once left.
The humble apple is universally loved...
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The fi rst journey of the raw apple…
What about the discarded parts?
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Lediberg Group have created ‘Green’
paper, and ecological leather from the
apple peel and selected vegetable fi bres.
Unique elements that have previously
been discarded.
The result:a genuine, honest product recovering
natural materials using highly
technological processes.
Used for making juices, preserves and pastries.
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From apple tree to you...
Every part of the apple is used by Lediberg to create….
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The Appeel collection is underpinned by an ecological
philosophy that recognises the value of nature.
The apple skins and cores are the raw base ingredients
of this patented technique. A process that gives new life
and dignity to the less celebrated part of the fruit, which
otherwise would be discarded. These valued residuals are
dried and chopped into powder within 24 hours before the
oxidation process can begin.
From this transformation process, Lediberg Group use the
raw materials to create eco-friendly and environmentally
sustainable apple paper and eco-leather.
….eco-friendly and environmentally sustainable products
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The Concept
The Appeel collection, through a patented and
pioneering technique, is created from the
parts of apples that are often overlooked.
The Appeel collection offers a variety of
exclusive and high quality eco-leather hand
crafted accessories and paper notebooks.
All made from apple peel and selected
vegetable fi bres, creating an innovative fusion
of technology and imagination.
The collection is inspired by nature and the
changing scenery of the Italian landscape.
From the fi rst blossom capturing the warming
sun, to the autumnal colours of the harvest:
Appeel is all of this.
Each creation combines texture and personality
that transports you to an Italian orchard.
The warm colours of our most loved apples are
the collections colour palette.
Appeel is an innovative process that stays
true to its Italian roots. A collection dedicated
to those who appreciate naturally sourced
products combined with Italian design fl air.
A suitable alternative for those who care for
animals and the environment.
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A charming collection of lifestyle products made in soft and resistant eco-leather.
Using the Appeel colour palette every item is coordinated with an internal “Applewood”
colour feature.
Accessories available: Wallets, credit card holders, key holders, portfolios, tablet cases
and travel wallets.
Eco-leather accessories
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The Appeel collection is Italian designed with a sympathetic refl ection of the colours of our
most loved apples. The collection features a variety of extra details: from real stitching to
expandable back pockets and elasticated enclosure bands.
Appeel’s low environmental impact paper is created from special vegetable fi bres.
A smooth paper with a high quality density designed
for beautiful writing results.
The fi nished product
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Special thanks, for granting some pictures of apple orchards, to EOS /Blickle Bz - Italy
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