UGC & Crowdsourcing

Things to think about in the next 15 minutes of brainstorming joy

With thanks to Google/images throughout

What do you actually want your users to do?

Do they all do the same thing?

YES INDEEDY!

How can you make it as easy as possible for them to be creative?

….Or make the payoff nice and juicy?

How can you give people ideas/inspiration for their content?

Do you need to?

Does your audience actually use the platforms you are planning to use?

What’s your role as the host?

What’s your relationship with the community?

Remember the legals!

- protection of minors

- libel, defamation, copyright

- to moderate or not to moderate that is the question

What’s the worst that could happen?

Seriously…

If you build it….they won’t come.

How will you let people know about your UGC/crowdsourcing campaign?

What does a sucessful project look like?

Numbers? Assets?

Buzz?