Post on 20-Aug-2015
REDEFINING ENTERTAINMENT
CINEMA – EFFECTIVE AND EFFICIENT Captive Audience
No Remote control……..no opportunity for adv. avoidance (8% only)
Growing medium
Targeted Advertising – Hyper Local
Clutter Free
High Recall Factor: Size and Scale of Creative – “Largeness of Content and Impact”
Source : MAGNA GLOBAL REPORT
CINEMA – EFFECTIVE AND EFFICIENT Growing consumption of cinema entertainment
Sought After Demographics: 80% of viewers are age group 20-45 years young & up-market
Increasing average occupancy of Theatres : 54% and growing with fresh content
Opportunity to associate with Celebs and Content
Low cost per contact (CPC for UFO 20-30 paise vis-à-vis Rs. 2-3 for cinema)
Source : IMRB SURVEY- NOVEMBER 2012
CINEMA ADVERTISING : BEFORE DIGITAL Analog Technology : Each screen is stand alone
Few Cinemas are release centers Low occupancy of cinemas Fewer movies being released
De-growing regional movie industry
Difficult Logistics for advertisers and content providers……..slow speed to market
No transparency for advertisers
DIGITAL CINEMA NETWORK
Film Print
Compression
Encryption Movie and License
Upload to Satellite
Standard Geo-synchronous
Ku-band Satellite
Cine
Blaster
Projector
Movie and License
Download from Satellite
Telecine
Digital Master
UFO is worlds only satellite based Digital Cinema Network
ABOUT UFO MOVIEZ World’s largest and only satellite based digital cinema network
Close to 3000 screens 1300 cities 30 States and Union Territories Over 18 Cr potential audience with 0.3 million (29 Languages) shows per month Delivers over 9 Cr audience every month (@ 54% occupancy) Almost 100% unduplicated audience
Screens almost 80,000 shows a week In 29 languages More than 25 Million eye balls per week
Released 1201 movies in the year 2011 UFO commands over 51% share of all prints released for any Bollywood movie UFO and its Subsidiary Scrabble Channels 2/3rd of the box office revenue
Satellite Delivery of content
Wide spread release at fraction of print cost
Curbing Movie Theft
Complete Control and Transparency : logs for each spot played
Opening up of newer revenue streams such as on screen advertising, live alternate 2D and 3D Content etc.
DRIVING FORCES BEHIND UFO
Currently over 3000 operational in India
UFO Footprint
Andhra Pradesh 536 Goa 13Karnataka 360 Delhi 13
Maharashtra 275 Himachal Pradesh 12Kerala 260 Jammu & Kashmir 12
Tamil Nadu 219 Uttaranchal 11West Bengal 197 Meghalaya 5
Uttar Pradesh 182 Tripura 4Gujarat 136 Chandigarh (UT) 3Bihar 132 Daman & Diu (UT) 2Orissa 129 Pondicherry 2
Madhya Pradesh 90 Manipur 2Rajasthan 71 Andaman & Nicobar (UT) 1
Assam 55 Arunachal Pradesh 1Chhattisgarh 55 Uttranchal 1
Punjab 52 Dadra & Nagar Haveli (UT) 1Jharkhand 46 Sikkim 1Haryana 22 Nagaland 1
MOVIES RELEASED ON UFO
30 Languages
Regional Languages as big as Bollywood
Others include Avadhi, Badaga, Bundelkhandi, Kokani, Malavi, Sambalpuri, Uttarakhandi,Lambadi 24 films weekly (11-12)
Sr. no. Language Number of Films
1 Hindi 8872 Tamil 8413 Kannada 4854 Telugu 5465 Malayalam 4996 Dubbed 3817 Marathi 2948 Bhojpuri 2839 Bengali 279
10 English 14211 Gujarati 9812 Oriya 8713 Punjabi 80
14 Chhattisgarhi 5315 Assamese 2016 Sindhi 1017 Urdu 618 Haryanvi 519 Maithili 420 Rajasthani 421 Tulu 422 Nepali 223 Others 12
Grand Total 5022
7700
2300
Cinema Universe
Active ScreensInactive Screens
66 % of Box Office Collections happens through UFO screens
6000
1700
Active Screens
Digital ScreensAnalog screens
4000
2000
Digital Screens
UFOOthers
3000
1000
UFO Screens
UFO single screensMultiplex screens
REACH Total No : of Theaters : 2900
Average Seating Capacity : 580
Average number of shows : 3.5
Average Occupancy : 54 % ( As per IMRB survey 2012)
Reach Delivered : 9.64 cr ( Largely unduplicated)
OPTIONS @ UFO
• Solutions for advertising On-screen sight, sound and motion (Cinema Spots). Still image advertising (Cinema Slides). In-theatre promotional opportunities (Cinema Extensions)
• Guaranteed execution of campaign FCT package is digitally linked to the film, film + ad package plays out by default. Fast forward function is disabled. Adv. revenue is shared with the theatre owner
MOVIES RELEASES FEB- MAR
Language Total Language TotalHindi 31 Assamese 2Tamil 27 Punjabi 2
Malayalam 22 Telugu Dubbed 7Telugu 20 Gujrati dubbed 1Bengali 14 Malayalam Dubbed 1Kannada 12 Marathi Dubbed 1English 8 Odia 1Marathi 7 Oriya 1Bhojpuri 6 Punjabi dubbed 1Gujarati 6 Rajasthani 1
Tamil Dubbed 7 Sindhi 1Hindi Dubbed 4 Grand Total 183
Thank You