EXPO and INNOVATIONEXPO and INNOVATION

Deputy Director General of the Bureau of Shanghai Deputy Director General of the Bureau of Shanghai World Expo CoordinationWorld Expo Coordination

Chairman of UFI Asia/Pacific ChapterChairman of UFI Asia/Pacific Chapter

Mr. Chen Mr. Chen XianjinXianjin

March 4, 2010

Ⅰ、Innovation is the sprit and life of Expo

1. Innovation the of first Industrial Revolution is the birth of first World Expo

18511851 London ExpoLondon Expo

2. Innovations incorporated into the previous

Expos lead the development of the times

Ⅰ、Innovation is the sprit and life of Expo

Telephone invented by Bell

18761876 Philadelphia ExpoPhiladelphia Expo

18801880 Melbourne ExpoMelbourne Expo

Phonograph invented by Thomas Edison

1889 1889 Paris ExpoParis Expo

Four wheeled vehicles manufactured by Dan MillerEiffel Tower

1904 Saint Louis World FairDisplay the Aircraft of Wright Brothers

19151915 San Francisco ExpoSan Francisco Expo

Screening films for the first time

1933 Chicago Expo1933 Chicago Expo

Demonstrate the highway, the new modes of transportation

19581958 Brussels ExpoBrussels Expo

left the significant building--Atomic Tower

1970 Osaka Expo1970 Osaka Expo

Display a "Moon Stone" taken back from the moon by American astronauts

1933 Chicago Expo1933 Chicago Expo

“A Century of Progress”，indicated that the technology invention and innovation are the motivation of human progress and social development.

3. Expo itself is developing with the display of human innovation

Non-traded show Expo with a theme

Theme: Ocean, a heritage for the future

1998 Lisbon Expo1998 Lisbon Expo

Theme: Humankind, Nature, TechnologyTheme: Humankind, Nature, Technology

2000 Hanover Expo2000 Hanover Expo

20020055 Aichi ExpoAichi Expo

Theme: Nature’s Wisdom

Ⅱ. Innovations of Shanghai World Expo

Time：May 1 to October 31, lasting 184 days

Expected visits：70 million

Location：Downtown Shanghai, alongside theHuangpu River, between Nanpu andLupu Bridge

Area：Planning 5.28 km2

Enclosed area (ticket required) is 3.28 km2

192 countries, 50 international organizations

18 corporate pavilions

80 city projects in Urban Best Practice Area

31 provincial pavilions of mainland China

Hongkong pavilion, Macau pavilion and

Taiwan pavilion managed by TAITRA

Confirmed Participants

Tickets sales: more than 20 million

1. Innovation of the Expo theme

The first Expo with the theme of City

What’s kind of City?

What’s kind of Lifestyle?

What’s Urban development patterns?

2. Innovation of the Participants

The Urban Best Practices Area (UBPA) is one highlight of Shanghai Expo

Livable Cities

Sustainable Urbanization

Protection and Utilization

of Historical Heritages

Technological Innovation

in Built Environment

The Urban Practices Area will include real scenes of cities in

all areas of city management : landscaping, energy,

education, resource management, architecture, housing, etc

建成环境的建成环境的科技创新科技创新

可持续的城市化可持续的城市化

网上世博会

3. Innovation of the Mode of Communication

Expo Shanghai Online is a revolutionary solution to innovate the traditional way of presenting a world exposition.

网上世博会

4. Innovation of the Expo Site Planning

Before: more than 270 factories and 18000 residents

1/6 old buildings are reserved, the reused area is about 300,000 m2.

Japan Pavilion: use natural

resources with solar energy

collection batteries, which is

called “a breathing pavilion”

Expo Boulevard： New

material of Cable-membrane

structure

5. Innovation of the Construction Material

网上世博会

Italy Pavilion：make use of a

cutting-edge construction

material known as transparent

concrete.

Finland Pavilion： Woodplastic composite

Material

5. Innovation of the Construction Material

Expo Center: 0.5MW

Theme Pavilion:2.57MW

China Pavilion 0.36MW

6. Innovation of New Energy ----Solar Energy

6. Innovation of New Energy --

New EnergyVehicles

Zero Emissions of the transport in Expo Park

Super Capacitor Car

Pure electric vehicles

Fuel cell vehicles

Some permanent buildings will use this new energy

Expo CenterPerformance CenterExpo Boulevard

6. Innovation of New Energy --

River water source heat pump and underground sourceheat pump

6. Innovation of New Energy –Semiconductor LightingSemiconductor Lighting

Some landscape lighting

in the park will use the

Green Light (LED)

UK PAVILIONThe cube-like Seed Cathedral will be covered by 60,000 slim, transparent acrylic rods, which will quiver in the breeze.

7. Innovation of Pavilion Design

Spanish Pavilion：

Designed to be a hand-weaved wicker basket

structure supported by the steel framework inside

7. Innovation of Pavilion Design

Japan Pavilion： Purple Silkworm Island

7. Innovation of Pavilion Design

Saudi pavilion: The pavilion has a "moon boat" shape and

is surrounded by deserts and seas, just like Saudi Arabia.

7. Innovation of Pavilion Design

UAE Pavilion: Form of a sand dune with the feature

of the desert landscape

7. Innovation of Pavilion Design

Singapore Pavilion: The pavilion design looks like

a huge “music box.”

7. Innovation of Pavilion Design

Joint-Africa Pavilion: show the features of the

African landscape and the custom

7. Innovation of Pavilion Design

8. Innovation of Display Methods

A cone-shaped structure

housing a revolving

metal sphere, covered

with 30,000 LEDs, which

will be activated by the

noise and movement of

spectators.

German Pavilion

展示手段的创新

8. Innovation of Display Methods

the real identity of the

“capsule” : it was a mini

camera which could be

swallowed and carry an

inner medical checkup

through the human body.

Israle

Pavilion

展示手段的创新

8. Innovation of Display Methods

Happy Street, comprises 26

small elevated houses. The

houses will line a pedestrian

street that curves in a figure

of eight, a lucky number in

China.

Dutch Pavilion

8. Innovation of Display Methods

Visitors will take an eight-minute chair lift ride up the

cylinder to the natural space on the roof of the Pavilion.

Switzerland Pavilion

9. Innovation of Operation and Management

Expo Tickets

Reservation Function

RFID Technology

- 44 -

9. Innovation of Operation and Management

Food Safety Monitoring Platform

9. Innovation of Operation and Management

10. Innovation of Forums and Events

Theme forums are more

technical and instructive.

Theme forums will explore

the urban system, structure

and way of management of a

modern city by drawing on

their expertise. Theme

forums will be held at 6

cities in Yangtze River Delta.

10. Innovation of Forums and Events

Friendship Day, which will be one of the main Expo activities in the Yangtze Delta, will promote the integration of the delta area.

WORLD EXPO

AND

INNOVATION

Everything begins with

EXPO一切始于世博会

Everything begins with

EXPO一切始于世博会

The pavilion resembles

the "sky lantern" or

Kong Ming lantern,

representing to pray

for happiness, safety

and health.

Taiwan Pavilion

Aurora Pavilion: Chinese jade culture

Two exhibitions in UBPA –

wireless city and

recycling promotions

Thank You !