Post on 31-Oct-2014
description
TC Electronicsocial media community insight
Seismonaut 220512
Uffe Kjems Hansen VP of Business Management & Marketing
TC Electronic
TC Electronic
International Music & audio equipment manufacturerUS – 40%
Europe – 40%Rest of world – 20%
End-Users
Today we focus on Recording and Performing musicians
Name dropping U2, Prince, George Michael, Queens of the Stone Age, Korn, Michael Jackson,
Rammstein, Robyn.......you name it.....
And the more ‘down to earth’ users:
Highly engaged musicians with hunger to know what and how the big guys are doing it
Online Facts220.000 visitors monthlytcelectronic.com
235.000 fans
7.8 mill views, 11.000 subscribers
13.000 followers
newsletters 100.000+ subscribers
Community Management
Give them something to talk about – and let them talk
Tied into overall Company & Product Strategy
Network the Network
Artist co-operation – John Petrucci, 250k fans, 80k followers
Users – Ask the users what they want
Dealers – Drive the purchase, content feed, artist links
Media – I scratch your back, you scratch mine
Internal Impact
Ongoing Content Creation – Relevant & engaging, video, video, video
Flow – Speed
Tone of Voice – Eye level communication
Communicational structure – Who talks about what – tier 1, tier 2 etc.
Transparency – The truth will out
TC User
Community
Dealer Media
TC
User
Community
Dealer Media
TC Electronicsocial media community insight