Transportation Demand Management at UBC

ACT Webinar, March 31, 2009

Carole Jolly, Director TREK Program Centre

www.trek.ubc.ca

Setting the ContextThe University of British Columbia, Vancouver Campus

www.trek.ubc.ca

The TREK Program CentreIntegrated Transportation Demand Management Strategy

www.trek.ubc.ca

The TREK Program CentreIntegrated Transportation Demand Management Strategy

www.trek.ubc.ca

The U-Pass ProgramTREK’s Most Effective TDM Initiative

www.trek.ubc.ca

The Results Are In!Measuring Success

Targets met and exceeded 18% reduction in auto trips since ‘97, despite 36% pop’n growth Other Benefits ($$ Savings, GHG Emission Savings)

www.trek.ubc.ca

Lessons Learned

1. Universities are in a unique position to influence travel choices and land use

2. Comprehensive TDM approach (no silver bullet)

3. Supporting Policies

4. Partnerships on and off campus (especially with students!)

5. Establish targets and monitor success

6. Sustainable Funding Model (balance between parking revenue and TDM success)

Carole JollyDirector TREK Program Centre

carole.jolly@ubc.ca 604.822.6674

ACT CanadaACT Canada

Post-Secondary TDM Post-Secondary TDM AllianceAlliance

•Why a Post-Secondary Alliance?•Goals and Objectives

•Information Share•TDM Advancement•Improving TDM choices•Advocacy•Best Practice•Academic Networks•Other?

•Forming an Alliance

ACT CanadaACT Canada

What Can An Alliance What Can An Alliance Do?Do?•Networking

•Best Practices•Funding Opportunities•Strategic Plan Development•TDM Implementation Assistance•TDM Marketing Support•Program Development Assistance•Research Opportunities•Evaluation Methodologies•Surveys•U-Pass Implementation•Ridematching Software•Parking Management Tools•Shuttle Bus Information•Other

ACT CanadaACT Canada

Next StepsNext Steps

•How can this Alliance help you?•What would be valuable communication tools?

•Webinars•ListServe•Website•Blogs•Member Lists•Other?