DD

CC

MMM

C

D

ohmy,

ohmy,

ohme.

f a t .

g o i n g

s a l a d i sl i k e g o i n g t op r o s t i t u t ef o r a h u g

type here.

I am from Indonesia, after i came to Singapore and i gain my weight 20 kg.In my preception it is because of Singa-pore food no taste and expensive, so i decided to consume Mcdonalds almost e v e r y d a y .

H O W I F I C H A

N G E T H E F O N

T A M I S T I L L A

C O N S U M E M C

D O N A L D .

H O W I F I C H A

N G E T H E F O N

T A M I S T I L L A

C O N S U M E M C

D O N A L D .

H O W

I F I

C H A N G E

T H E F O N T ?

i’m lovin’ it.i’m changing it?

helvetica.

h

e

l

v

et

i ca

Designed in Switzerland in 1957 by Max Miedinger and Eduard Hoffmann. It was created specifi-cally to be neutral, to not give any impres-sion or have any meaning in itself. This neutrality was paramount, and based on the idea that type itself should give no meaning.

i’m lovin iti m lovin itNo

75

IIIIIIIIIIIIIIIIIIIIH e l v e t i c a

N e u

type

FawlessWell-balanceHarmoniousNeutral

-

c h a r a c t e r i s t i c o fh e l v e t i c a

A B C D E F

G H I J K L

M N O P Q R

S T U V W X

Y Z

Designed in Switzerland in 1957 by Max Miedinger and Eduard Hoffmann. It was created specifi-cally to be neutral, to not give any impres-sion or have any meaning in itself. This neutrality was paramount, and based on the idea that type itself should give no meaning.

McDonalds’sMcDonalds’s

friendly neutral

Neutral brands can be compared to an acquaintance.We cannot categorise this person as your friend, as you cannot stand to be around them everyday. For almost all of them, Helvetica is the font of choice.

i’m lovin’ it.

change.

McDonaldsi’m lovin it

Resavska BGSans Bold

McDonaldsi’m lovin it

Hermes-black Bold

McDonaldsi m lovin it

NCAA illonis fighting

McDonaldsi’m !vin it

BlowBrush

McDonaldsi’m lovin it

ZaathosBold Italic

McDonaldsi’m lovin it

EliantoReguler

MCDONALDSI’M LOVIN IT

MCDONALDS

I’M LOVIN IT

EliantoReguler

Garamond

Mcdonaldsi’m lovin it

Orator Std

McDonalds

McDonaldsi’m lovin itShorelines

McDonaldsi’m lovin it

Surfing Capital

McDonaldsi’m lovin it

Mc Lawsuit

Mcdonaldsi’m lovin it

McDonaldsi’m lovin it

M

S T I L L W A N T T O

E A T M C D O N A L D S

( Q U E S T I O N S )