Tyler Cooper

Problem Statement

How do we get the message of the Restored Gospel of Jesus Christ to the largest audience possible optimally?

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Strategic Considerations

• Think globally and understand our audience• Publish content in a variety of forms

(languages, devices, media types)• Leverage electronic distribution methods

when possible for cost savings• Utilize volunteers

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Crowdsourcing Principles

• Leverage skills/talents of volunteers for Church department needs

• Minimize Church human resource requirements

• Integrate crowd efforts into existing work flows/supply chains

• Consider blessings of service with Church volunteers

Vineyard Activity - Core Values

• Easy to start• Activities for everyone• Small and discrete tasks• Activity matching to volunteer capabilities• Crowd check for accuracy• Leverage subject matter expertise of Crowd

The Vineyard

Activities

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Activities Performed

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1/1/2011

1/3/2011

1/5/2011

1/7/2011

1/9/2011

1/11/2

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1/13/2011

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1/17/2

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1/19/2011

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1/23/2

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1/25/2

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1/27/2

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1/31/2011

2/2/2011

2/4/2011

2/6/2011

2/8/2011

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2/12/2011

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2/16/2

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2/18/2

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2/22/2

0110

50000

100000

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250000

Articles Posted on Facebook, Twitter, LDS Media Talk, LDS Tech

and Twitter

Volunteer Feedback

Roadmap

• New Service Activities– Task Management – Multiple Departments– Family History Department

• Improvements to the vineyard– Goals/Achievements– Profile management (skills/capabilities)– Allow video and ‘other’ content uploads from volunteers– Content Submission Classification– Improved Metrics and Reporting

Possible LDS Tech

Opportunity

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Getting Involved

• Register and try the activities http://vineyard.lds.org

• Spread the Word • Find times to work– While riding public transportation– @ home, @ school, @ play

• Provide feedback on ways to improve• Watch for future Vineyard projects in LDS

Tech

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Frequently Asked Questions

• Who is the target audience of Vineyard?– Answer – Church members and other volunteers. Membership isn’t a

requirement.

• How is Vineyard different than LDS Tech?– Answer – LDS Tech is targeted to software development, the Vineyard

is available to non-technical audiences.

• Why does the Vineyard use proprietary technologies that limit participation?– Answer – Concept was being piloted so speed of development drove

the technology decision. With the concept accepted, we will re-visit technology decisions and re-factor when appropriate.

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