www.siftmedia.co.ukinfo@siftmedia.co.uk

© 2007 siftmedia

100 Victoria StreetBristol BS1 6HZUnited Kingdom

interactive community publishing

Twitter: What’s the point?

Ad Lib, Bristol, 24 November 2009

interactive community publishingWho am I?

Editor of BusinessZone.co.uk, website for entrepreneurs

Administrator of UKBusinessForums.co.uk

Part of online publisher Sift Media, founded in 1996

Publisher of 11 B2B community websites

Audience of 250,000 business professionals

10th most influential political blogger on Twitter

interactive community publishingDifferent but the same

Marketing +Engagement +Reputation management =

interactive community publishingFry up?

interactive community publishingSales up?

interactive community publishingThen…

interactive community publishingNow…

interactive community publishingRespond

Sift Media win!

interactive community publishing

The power is in the hands of the customer so embrace it!

interactive community publishingBe tweeter friendly

interactive community publishingThe rise of the twournalist

interactive community publishingA brand built on Twitter

$250,000 raised

interactive community publishingThe hash tag

interactive community publishingBroadcast live

interactive community publishingBut be careful…

interactive community publishingEmployee engagement

interactive community publishingTwitter for recruitment

interactive community publishing1. Smart registration

interactive community publishing

2. Make friends & influence people

www.twellow.com

interactive community publishing

3. Promotion, promotion, promotion

interactive community publishing4. Questions and answers

interactive community publishing5. Tweet-up!

www.twtvite.com

interactive community publishing6. Are your ears burning?

interactive community publishing7. Be human

interactive community publishing8. Lists

interactive community publishingCompetition

What were the three things I said

you all had in common?

Tweet at @Dan_Martin with

hash tag

interactive community publishingGet in touch

dan.martin@businesszone.co.uk

www.linkedin.com/in/danmartin2008

www.twitter.com/Dan_Martin