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www.siftmedia.co.ukinfo@siftmedia.co.uk
© 2010 siftmedia
6th Floor, Bridge House48-52 Victoria Street
Bristol BS1 6HZUnited Kingdom
Click to edit Master title style interactive community publishing
Twitter for businessWhy it’s not about what Stephen Fry has for breakfast
Technology for Marketing and Advertising23 February 2010
interactive community publishingWho am I?
Editor of BusinessZone.co.uk, website for entrepreneurs
Administrator of UKBusinessForums.co.uk
Part of Sift Media, digital publisher founded in 1997
Publisher of 11 B2B and public sector community websites
Audience of 600,000 business professionals
10th most influential political blogger on Twitter
interactive community publishing
Fry up?
interactive community publishing
Sales up?
interactive community publishing
Then…
interactive community publishing
Now…
interactive community publishing
Respond
interactive community publishing
Customer service
interactive community publishing
Be tweeter friendly
interactive community publishing
Liberty Market
interactive community publishing
interactive community publishing
Lessons learned
interactive community publishingA brand built on Twitter
interactive community publishing
The hash tag
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#GritForBristol
interactive community publishingEasy PR
interactive community publishing
Broadcast live
interactive community publishing
But be careful…
interactive community publishing
1. Smart registration
interactive community publishing
2. Make friends & influence people
interactive community publishing
3. Promotion, promotion, promotion
interactive community publishing
4. Questions and answers
interactive community publishing5. Tweet-up!
www.twtvite.com
interactive community publishing6. Are your ears burning?
interactive community publishing
7. Be human
interactive community publishing
8. Cut through the noise
interactive community publishing
Get in touch
www.twitter.com/Dan_Martin
dan.martin@businesszone.co.uk
www.linkedin.com/in/danmartin2008