Post on 09-May-2015
description
Twitter: Basic TweetingTwitter: Basic Tweeting
Brent Williams, Chief Insider
Multifamily Insiders
April 29, 2009
Brent Williams, Chief Insider
Multifamily Insiders
April 29, 2009
Questions We Will AnswerQuestions We Will Answer
What is Twitter? Why do people use Twitter? How do you use Twitter? What are some tools to fully utilize Twitter? How is Twitter being used in multifamily?
What is Twitter? Why do people use Twitter? How do you use Twitter? What are some tools to fully utilize Twitter? How is Twitter being used in multifamily?
Twitter Home PageTwitter Home Page
What Do People Tweet About?What Do People Tweet About?
Personal Tweets Connecting with friends & family Entertainment
Professional Tweets Career development & brainstorming Networking
Company Tweets Customer service, reputation management News distribution
Personal Tweets Connecting with friends & family Entertainment
Professional Tweets Career development & brainstorming Networking
Company Tweets Customer service, reputation management News distribution
Personal TweetsPersonal Tweets
Keeping Up With Your Friends and Family Pop Culture
“What is going on with Lost?” Superbowl Tweets
Real-Time News From News Agencies From Individuals At The Scene
Sharing Links
Keeping Up With Your Friends and Family Pop Culture
“What is going on with Lost?” Superbowl Tweets
Real-Time News From News Agencies From Individuals At The Scene
Sharing Links
Professional TweetsProfessional Tweets
Sharing links for useful information Links to market information and breaking news Links to industry blog posts
Sharing links for useful information Links to market information and breaking news Links to industry blog posts
Professional TweetsProfessional Tweets
Reviews or questions about a service or product Reviews or questions about a service or product
Professional TweetsProfessional Tweets
Conversation Tweets Responding to other people’s Tweets
Replies to somebody else’s Tweets (“@username”)
Conversation Tweets Responding to other people’s Tweets
Replies to somebody else’s Tweets (“@username”)
Professional TweetsProfessional Tweets
Conversation Tweets Forward somebody else’s Tweets (“Retweet”)
Conversation Tweets Forward somebody else’s Tweets (“Retweet”)
Professional TweetsProfessional Tweets
Conversations
Conversations
Company TweetsCompany Tweets
Product Rollouts
From @Starbucks
Product Rollouts
From @Starbucks
Company TweetsCompany Tweets
Company News If a news entity, like New York Times, it links to
their news posts.
From @JetBlue
Company News If a news entity, like New York Times, it links to
their news posts.
From @JetBlue
Company TweetsCompany Tweets
Customer Service & Rapport Building Customer Service & Rapport Building
Company TweetsCompany Tweets
Reputation Management The @ComcastCares story
Reputation Management The @ComcastCares story
Trouble With TwittersTrouble With Twitters
Setting Up Twitter & The BasicsSetting Up Twitter & The Basics
First, set up an account Fill out your account information
People want to know who you are before the follow you!
Go “under the radar” and tweet to nobody Few people will follow you back if you haven’t
tweeted yet Start following people
First, set up an account Fill out your account information
People want to know who you are before the follow you!
Go “under the radar” and tweet to nobody Few people will follow you back if you haven’t
tweeted yet Start following people
Follow People – Starter ListFollow People – Starter List @mfinsiders Multifamily Insiders @ltrosien Lisa Trosien @mbrewer Mike Brewer @mbj Mark Juleen @eric_urbane Eric Brown @artchickhb Heather Blume @charityhisle Charity Hisle @30lines Mike Whaling @HappyAllDays Darcey Forbes
@mfinsiders Multifamily Insiders @ltrosien Lisa Trosien @mbrewer Mike Brewer @mbj Mark Juleen @eric_urbane Eric Brown @artchickhb Heather Blume @charityhisle Charity Hisle @30lines Mike Whaling @HappyAllDays Darcey Forbes
Please do not be offended if you are not on this list – it is not exhaustive!
Please do not be offended if you are not on this list – it is not exhaustive!
#FollowFriday#FollowFriday
Follow People – Twitter “Find People”Follow People – Twitter “Find People”
Follow People – Follower ListFollow People – Follower List
Once you find one person you know, you can search through their followers and those they are following for industry-specific contacts.
Once you find one person you know, you can search through their followers and those they are following for industry-specific contacts.
Follow People – Mr. TweetFollow People – Mr. Tweet
http://www.mrtweet.net Just follow @MrTweet and it will help you find
people to follow.
http://www.mrtweet.net Just follow @MrTweet and it will help you find
people to follow.
Follow People – TwubbleFollow People – Twubble
http://www.crazybob.org/twubble/ Twubble analyzes all the people you are
following, cross-references who they are following, and tells you who the mutual contacts are!
http://www.crazybob.org/twubble/ Twubble analyzes all the people you are
following, cross-references who they are following, and tells you who the mutual contacts are!
Follow People – Friend or FollowFollow People – Friend or Follow
http://friendorfollow.com/ Are you following somebody and they aren’t
following you back? That could hurt your ratio!
http://friendorfollow.com/ Are you following somebody and they aren’t
following you back? That could hurt your ratio!
Posting on TwitterPosting on Twitter
Twitter.com Instant Messaging Publish From Your Blog
Automatic tweets when you post a new blog drives views towards your blog
Twitter.com Instant Messaging Publish From Your Blog
Automatic tweets when you post a new blog drives views towards your blog
Posting on TwitterPosting on Twitter
Snitter Twhirl
Benefits Multiple Accounts
Tweet Deck Benefits
Create Groups Facebook Integration Easily see replies
Snitter Twhirl
Benefits Multiple Accounts
Tweet Deck Benefits
Create Groups Facebook Integration Easily see replies
Posting on Twitter - Tweet DeckPosting on Twitter - Tweet Deck
Posting On Twitter – Phone/SMSPosting On Twitter – Phone/SMS
SMS Text Messaging Standard Twitter feature
TwitterBerry (for Blackberry)
(http://www.orangatame.com/products/twitterberry/) Uses data network instead of text messaging
Tweetie (for iPhone)
(http://www.atebits.com/software/tweetie/)
SMS Text Messaging Standard Twitter feature
TwitterBerry (for Blackberry)
(http://www.orangatame.com/products/twitterberry/) Uses data network instead of text messaging
Tweetie (for iPhone)
(http://www.atebits.com/software/tweetie/)
Twitter LingoTwitter Lingo
Replies & Referencing Someone “@username”
Retweets are basically forwards “RT @username Original Message”
Hashtags are topics “#superbowl” Include in your message for searching later
Direct Messages, or DMs, are private messages to a user, and often emailed directly to them. Only available if they are following you.
Replies & Referencing Someone “@username”
Retweets are basically forwards “RT @username Original Message”
Hashtags are topics “#superbowl” Include in your message for searching later
Direct Messages, or DMs, are private messages to a user, and often emailed directly to them. Only available if they are following you.
Twitter EtiquetteTwitter Etiquette
Twitter Spam Following thousands of people hoping they will
follow you back. Replying to people for the same reason.
Twitter Spam Following thousands of people hoping they will
follow you back. Replying to people for the same reason.
Twitter EtiquetteTwitter Etiquette
Watch what you Tweet about You will be heard! Remember that you are
speaking in a room full of other people Nobody wants to hear how good your egg salad
sandwich was
Watch what you Tweet about You will be heard! Remember that you are
speaking in a room full of other people Nobody wants to hear how good your egg salad
sandwich was
Twitter EtiquetteTwitter Etiquette
Advertise With Caution Just like with any advertising, your Tweets must
be compelling. Make sure they care about what you say or they will unfollow you.
If every Tweet of yours is a link back to your website, you are not using Twitter correctly.
Advertise With Caution Just like with any advertising, your Tweets must
be compelling. Make sure they care about what you say or they will unfollow you.
If every Tweet of yours is a link back to your website, you are not using Twitter correctly.
Searching TwitterlandSearching Twitterland
Twitter Search (http://search.twitter.com)
• Containing Certain Words• From or To a Specific Person• Location-Based Search
Twitter Search (http://search.twitter.com)
• Containing Certain Words• From or To a Specific Person• Location-Based Search
Searching Twitterland – Twitter LocalSearching Twitterland – Twitter Local
http://www.twitterlocal.net/ Desktop application that shows tweets based
upon location.
http://www.twitterlocal.net/ Desktop application that shows tweets based
upon location.
Searching Twitterland - HashtagsSearching Twitterland - Hashtags
http://www.hashtags.org Search based upon the use of hashtags as topics #mfi is newly introduced multifamily industry tag Add it anywhere within your Tweet
http://www.hashtags.org Search based upon the use of hashtags as topics #mfi is newly introduced multifamily industry tag Add it anywhere within your Tweet
Searching Twitterland - TweetGridSearching Twitterland - TweetGrid
Addictive real-time updating of twitter searches Addictive real-time updating of twitter searches
Alerts and Reputation ManagementAlerts and Reputation Management
These systems can give you email alerts when a keyword has been used. Set this as your company name (and derivatives) and see what people are saying about you!
TweetBeep (http://www.tweetbeep.com/) Possibly unreliable
TweetScan (http://www.tweetscan.com/) $15/year
These systems can give you email alerts when a keyword has been used. Set this as your company name (and derivatives) and see what people are saying about you!
TweetBeep (http://www.tweetbeep.com/) Possibly unreliable
TweetScan (http://www.tweetscan.com/) $15/year
Twitter On Your WebsiteTwitter On Your Website
Twitter Badges (http://twitter.com/badges) Widget that shows Tweets from your account on
your website, blog, MySpace or Facebook page.
Twitter Badges (http://twitter.com/badges) Widget that shows Tweets from your account on
your website, blog, MySpace or Facebook page.
Twitter On Your Website – Custom StylesTwitter On Your Website – Custom Styles
Tweets with the
#mfi tag or about
@mfinsiders
Tweets with the
#mfi tag or about
@mfinsiders
Twitter On Your Website – Fail WhaleTwitter On Your Website – Fail Whale
Twitter isn’t the most stable platform… Twitter isn’t the most stable platform…
Twitter On Your WebsiteTwitter On Your Website
Twitter Awareness Button Have your different online locations clearly visible
(http://themarketingnerd.blogspot.com/)
Twitter Awareness Button Have your different online locations clearly visible
(http://themarketingnerd.blogspot.com/)
Twitter On Your WebsiteTwitter On Your Website
ShareThis Allow your viewers
to spread the word
(http://30lines.com/)
ShareThis Allow your viewers
to spread the word
(http://30lines.com/)
Twitter From Your WebsiteTwitter From Your Website
TwitterFeed (http://www.twitterfeed.com) Have a notice for each new blog posted on
Twitter.
TwitterFeed (http://www.twitterfeed.com) Have a notice for each new blog posted on
Twitter.
Twitter In Use In Multifamily - EssexTwitter In Use In Multifamily - Essex
Community-Building endeavor for residents, prospects, and local businesses
Aim to have a Twitter account for each community What do they Tweet about?
Local neighborhood events and benefits Community Events and News Limited mentions of availability Conversations with target audiences!
Future: Pull Twitter stream onto community website + Craigslist ads
Community-Building endeavor for residents, prospects, and local businesses
Aim to have a Twitter account for each community What do they Tweet about?
Local neighborhood events and benefits Community Events and News Limited mentions of availability Conversations with target audiences!
Future: Pull Twitter stream onto community website + Craigslist ads
Twitter In Use In Multifamily - UDRTwitter In Use In Multifamily - UDR
Twitter users can create customize searches that will be DM’d back to them.
Twitter users can create customize searches that will be DM’d back to them.
Question & Answer Time!Question & Answer Time!
Want a copy of this presentation? Just sign up at the front and we’ll email you a copy!
Questions? Raise your hand! Send out a tweet using the hashtag, #aimconf
Want a copy of this presentation? Just sign up at the front and we’ll email you a copy!
Questions? Raise your hand! Send out a tweet using the hashtag, #aimconf
Thank You!Thank You!
Brent Williams, Chief Insider
Multifamily Insiders
http://www.multifamilyinsiders.com
April 29, 2009
Brent Williams, Chief Insider
Multifamily Insiders
http://www.multifamilyinsiders.com
April 29, 2009