Post on 19-Oct-2014
description
Twitter and RSS in
the Job Search
© 2010 David Swinney
Dallas-Ft.Worth Edition
Version 2.0
The Big 3 Social Networks
Big 3 Usage Comparison
More than 50% of updates are posted via mobile and web-based tools other than Twitter.com.
It’s All About the Dialogue!
What is Twitter?
A social network An information network where everyday, millions of users create, share and discover ideas
Users• Share their experiences, both good and bad
• Provide feedback on recent events
• Learn about exclusive deals or offers
• Get customer service
How Does Twitter Work?
Write and read messages of up to 140
characters, including all punctuation and
spaces
Messages (tweets) are public
Decide which accounts you want to
receive messages from
Twitter Statistics February 22, 2010
Twitter hits 50M tweets per day
Twitter Statistics
Twitter Statistics
Before You Start
Listen first
No account is required to search at
search.twitter.com
Decide how you want to engage
Search for your company, professional
interest(s), and a few key topics in your field
Filter geographically to increase relevancy
Getting Started
Sign up for an account
Choose a short, memorable name
Fill out your profile completely and
include a picture
◦ Helps people recognize and trust your
account
Key Terms
A tweet is an individual message
To follow somebody is to subscribe to their tweets
A DM (direct message) is a private message on Twitter
To RT (retweet) is to repost a valuable message from somebody else on Twitter and give them credit
Trending topics are the most-discussed terms on Twitter at any given moment
Twitter Lingo
@username is a public message to or
about an individual
A hashtag—the # symbol followed by a
term and included in tweets—is a way of
categorizing all the posts on a topic
Shortened URLs—To fit links into the
short messages, Twitter shrinks some
URLs down automatically
The Twitter Interface
Twitter Overview
Your tweets make up a timeline
Your home page shows a list of recent tweets by those that you follow
People who subscribe to your timeline are your ―followers‖
Following back is optional
You can tweet or respond publicly or privately via DM
Finding People to Follow
Finding People to Follow
Upload your contact list to see who you know is already on Twitter
Use search.twitter.com to find other people that you know
Use twellow.com and wefollow.com(organized by industry and interest)
◦ Look for people to follow
◦ List yourself
See who is recommended by people that you follow (#ff, #followfriday)
What Should You Tweet?
People like
◦ tips, links to interesting stories/blog
posts, and a good sense of humor
◦ the human touch and will appreciate
posts with your thoughts and
experiences more than you think
◦ when you say hello, and respond to their
questions, comments, praise, complaints
and jokes
Twitter Best Practices
Build relationships
◦ Listen for comments about you
◦ Respond to comments and queries
◦ Ask questions
◦ Post links to things people would find
interesting
◦ Retweet messages you would like to share
◦ Use a friendly, casual tone
◦ Don’t spam people
Twitter Best Practices
Be nice
◦ Acknowledge information sources
◦ Converse and connect
◦ Build a trusted group
◦ Return favors without being asked
◦ Be sensitive to others
◦ Respect everyone
Twitter Help
Twitter Value Proposition
To understand the value of Twitter and gain
benefit from your involvement, give more
than you expect to receive.
Dave Taylor,
DaveTaylorOnline.com
Desktop Third-Party Tools
TweetDeck
Browser-based Third-Party Tools
HootSuite
Twitter Mobile
Applications available for
◦ iPhone/iPod Touch
Tweetie
HootSuite
◦ Android
◦ BlackBerry
◦ Windows Phone
Using Twitter in
the Job Search
How Companies Use Twitter to Find
Candidates
Many big companies list job openings on
Cheaper and less-crowded alternative to
job boards
Allows them to
◦ target social media-savvy job hunters
◦ convey an innovative image
How Candidates Use Twitter to Find
Fobs
Follow feeds that aggregate jobs from
multiple companies
Use Twitter search to research prospective
employers
Locate/connect with individuals who work
at targeted companies
Interact directly with companies' recruiters
More convenient than job boards
Maximizing Twitter for the Job
Search Connect your Twitter feed to LinkedIn
Follow people in your field to be
connected and informed on industry
news and trends
Create your follower list by posting
regular updates on topics of interest
Build your network by following relevant
groups, associations and professional lists
Twitter – LinkedIn Integration
Twitter to LinkedIn
◦ Add your Twitter account to LinkedIn
◦ Designate which tweets are displayed as your
LinkedIn status
Twitter – LinkedIn Integration
Twitter to LinkedIn
◦ Use #in or #li hashtag
◦ Add to any part of a tweet
◦ Use at anytime; will override existing settings
Twitter – LinkedIn Integration
LinkedIn to Twitter
◦ Check the box next to the Twitter icon on
the LinkedIn home page
◦ Updates will be posted to Twitter
Maximizing Twitter for the Job
Search Use tools such as JobDeck
◦ Allows job seekers to search specific topics relative to an industry
Create a Twitter list
◦ Add companies you’re interested in working for
Utilize Tweetafile.com
◦ Share/send your resume when requested
Spend a minimum of15 minutes daily
◦ posting tweets
◦ reviewing comments by others in your field
Desktop Third-Party Tools
JobDeck
Use TweetDeck as a Dashboard
Job-Related Twitter Feeds
CareerDFWJobs
Pulled from
CareerDFW.com
Actions
◦ Subscribe
◦ Share via RT
◦ Share some more
Job-Related Twitter Feed Resources
101 Best Twitter Feeds for Job Hunters
◦ http://greengigs.blogspot.com/2009/02/101-best-twitter-feeds-
for-job-hunters.html
100 Useful Twitter Tools and Feeds for Your Job
Search
◦ http://www.jobprofiles.org/library/job-search/100-useful-
twitter.htm
101 Twitter Feeds to Help You Land a Job
◦ http://www.jobprofiles.org/library/job-
search/100_twitter_feeds_for_job_search.htm
RSSIt’s Not Just for News Anymore
What is RSS?
Really Simple Syndication
User-initiated subscriptions that provide updates, news headlines, or other content directly to the user for browsing at their convenience
Pull vs. push
Benefits of RSS
Receive updates without visiting each web site
Can quickly monitor large number of sites
Short summaries or ―table of contents‖
Alternative to email notifications
◦ Lessen e-mail overload
◦ No rejection of messages by email filters
◦ Reduce spam building opportunities
Uses of RSS
News and announcements
Blog postings and comments
Photos
Podcasts / music
Auction items
TV and movie listings
Search results
Tweets
Job postings
Many more
Access RSS
RSS Readers download/display feeds
◦ Desktop application FeedDemon
◦ Browser-based application Sage (Firefox add-in)
◦ Web-hosted service Google Reader
Feedly
Netvibes
◦ Mobile
Desktop RSS Reader – FeedDemon
Browser application RSS Reader –
(Firefox/Sage)
Hosted RSS Reader – Google Reader
Hosted RSS Reader – feedly
RSS Mobile
Applications available for
◦ iPhone/iPod Touch
Reeder
iNews
Pro RSS
◦ Android
◦ BlackBerry
◦ Windows Phone
Using Google Reader
Monitoring Your Brand With
Google Reader◦ http://www.slideshare.net/davidswinney/monitoring
-your-personal-brand-using-google-reader
Using RSS in the
Job Search
RSS in the Job Search - Indeed
RSS in the Job Search -
CareerBuilder
RSS in the Job Search -
TwitJobSearch
RSS in the Job Search -
TwitJobSearch
RSS in the Job Search –
LinkedIn Network Updates
RSS in the Job Search –
LinkedIn Network Updates
RSS in the Job Search –
LinkedIn Answers
RSS in the Job Search –
LinkedIn Answers
RSS in the Job Search -
CareerDFWJobs
RSS in the Job Search -
CareerDFWJobs
RSS in the Job Search -
CareerDFWJobs
Job-Related RSS Feed Resources
How to Use RSS in Your Job Search
◦ http://www.timeatlas.com/web_sites/general/how_to_use_rss
_in_your_job_search
Find a Job Using RSS Feeds & Google Reader
◦ http://www.watchingthenet.com/search-for-jobs-with-google-
reader-and-rss-feeds.html
Screencast: How to create a RSS feed from an
Indeed.com job search
◦ http://www.timeatlas.com/tutorials/indeed.htm
Thank You
David SwinneySocial Media Specialistdavid.swinney@gmail.comhttp://twitter.com/davidswinneyhttp://linkedin.com/in/davidswinneyhttp://davidswinney.posterous.com
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